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The Shopping Channel (New Zealand TV channel)

From Wikipedia, the free encyclopedia

The Shopping Channel
TSC-logo.png
The Shopping Channel logo
Launched1 October 2012
Owned byOgilvy New Zealand
Picture format720x576i
(anamorphic widescreen)
CountryNew Zealand
Broadcast areaNational
HeadquartersAuckland, New Zealand
WebsiteThe Shopping Channel (closed down)
Availability
Satellite
DVB QPSK1185 on 12295 MHz
Sky (virtual)026

The Shopping Channel is a New Zealand 24/7 Infomercial channel which is broadcast on Sky satellite.[1] The company was founded in 2010[2] and went live on 1 October 2012.[3]

The Shopping Channel was owned by entrepreneur Greg Partington[4] and is headquartered in Auckland, New Zealand.

History

In April 2011, NZ government-owned national broadcaster Television New Zealand announced that it would be discontinuing its commercial-free 24-hour news and information channel TVNZ 7 from July 2012, which was utilising freeview digital channel 7 at that time.[citation needed] Greg Partington commenced negotiations with Television NZ to have The Shopping Channel broadcast on the same channel once TVNZ 7 had been closed down.[5] However an agreement was not reached, and Partington subsequently took the concept to SKY TV.[6]

The channel was formerly broadcast on channel 18 on the Freeview terrestrial and satellite platforms until April 2017.

Format

The Shopping Channel broadcasts wall-to-wall infomercial content from brand developers in the English language 24 hours a day, seven days a week. From the launch until late 2013 the format was similar to the advertorial channels TVSN, TV4ME and eXtra that are carried on the three Australian metropolitan commercial networks of which eight hours each day was live, with pre-recorded content constituting the remaining 16 hours. The channel showcased various products which viewers could purchase by an e-commerce website or by phone. The website and phone line were shut down late 2013.[7] As with most home shopping cable channels, these products, such as jewellery and dresses, were mainly aimed at a female audience.[8]

Current Presenters

  • James Cheney
  • Suzanne Paul

Past Presenters

References

  1. ^ About Us The Shopping Channel
  2. ^ THE SHOPPING CHANNEL LIMITED (3038503) New Zealand Companies Office
  3. ^ Shopping channel launches on digital TV Radio New Zealand 2 October 2012
  4. ^ The Shopping Channel: Greg Partington interview The New Zealand Herald 27 September 2012
  5. ^ Home shopping channel confirmed The New Zealand Herald 27 September 2012
  6. ^ Partington's Shopping Channel reaches for the Sky Stoppress 4 May 2012
  7. ^ Easy does it for online buyers The New Zealand Herald 16 September 2012
  8. ^ Shopping channel hopes for half a million Kiwi women The New Zealand Herald 20 July 2012

External links

This page was last edited on 13 March 2020, at 07:11
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