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Colors TV
Colors tv2017.png
LaunchedJuly 21, 2008; 12 years ago (2008-07-21)
Owned byViacom 18
Picture format1080i HDTV
(downscaled to letterboxed 480i/576i for the SDTV feed)
Audience share4,50,441 (July 2020, BARC India)
SloganRishton Ke Rang, Colors Ke Sang
HeadquartersMumbai, Maharashtra,India
Sister channel(s)
DVB-T2 (India)Check local frequencies
Airtel digital TV
Channel 116 (SD)
Channel 117(HD)
Tata Sky
Channel 149 (SD)
Channel 147 (HD)
Dish TV
Channel 121 (SD)
Channel 120 (HD)
Videocon d2h
Channel 105 (SD)
Channel 904 (HD)
Reliance Digital TV (India)Channel 220 (SD)
Channel 232 (HD)
Sun Direct
Channel 304 (SD)
Channel 904 (HD)
Dish Network
(United States)
Channel 697 (HD)(SD)
Channel 662 (SD)
(New Zealand, UK & Ireland)
Channel 706 (UK HD)
Channel 884 (UK SD)
Channel 151 (NZ)
Channel 116 (HD)
Dialog TV
(Sri Lanka)
Channel 104 (SD)
Dish Home
Channel 200 (SD)
Channel 900 (HD)
AsiaSat 3S
Middle East and Australia)
4155 H, 9.833-3/5
Shaw Direct
Channel 810
Channel 170
(Milan, Italia)
Channel 81
Channel 116 (HD)
(Mumbai, India)
Channel 4 (SD)
Channel 371 (HD)
Asianet Digital
Channel 502 (SD)
Channel 850 (HD)
(Chennai, India)
Channel 545 (SD)
DEN NetworksChannel 103
Rogers Cable
Channel 690
Virgin TV
Channel 826 (SD + HD)
Shaw Cable
Channel 955
World Call Cable
Channel 25 (SD)
Channel 30 (HD)
Verizon Fios
(United States)
Channel 1750
AT&T U-verse
(United States)
Channel 3712
(United States)
Channel 479
Now TV
(Hong Kong)
Channel 780
Bell Fibe TV
Channel 790
Optik TV
Channel 509
Singtel TV
Channel 652
Sling TV (United States)Channel TBA
My.T (Mauritius)Channel 36
StarHub TV
Channel 128
Unifi TV
Channel 309 (old)
Channel 341 (new)

Colors TV is a Hindi language Indian general entertainment channel owned by Viacom 18.[1][2] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[3]


It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[4]


In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader Star Plus in weekly Gross Rating Points (GRPs).[5][6]


Colors HD

Colors HD was added in 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[7] Videocon d2h and Tata Sky.[8] Hathway digital cable also provides Colors HD.[9]


On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors (Your Colors) to avoid confusion with now-defunct Colours TV.[10][11]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[12]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[13][14] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[15][16] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[17] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[18] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[19]


  1. ^ "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
  2. ^ "Raj Nayak is new CEO of Colors". Archived from the original on 10 February 2018. Retrieved 9 May 2020.
  3. ^ "Colors Tv News: Latest News and Updates on Colors Tv at News18". Archived from the original on 28 December 2019. Retrieved 9 May 2020.
  4. ^ Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
  5. ^ "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
  6. ^ "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
  7. ^ "Airtel DTH HD Connection Online, Buy Digital TV HD Connection". Archived from the original on 7 May 2020. Retrieved 9 May 2020.
  8. ^ "Tata Sky DTH packages, digital TV, DTH India". Archived from the original on 20 October 2013. Retrieved 5 May 2020.
  9. ^ "Viacom18 launches Colors HD in the UK". Broadband TV News. 21 February 2017. Archived from the original on 15 July 2017. Retrieved 9 May 2020.
  10. ^ "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 3 December 2009. Archived from the original on 30 March 2012. Retrieved 5 May 2020.
  11. ^ "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
  12. ^ "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 14 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  13. ^ "Colors to launch on Monday on Sky Digital". Biz Asia. 19 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  14. ^ "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
  15. ^ "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Archived from the original on 9 September 2011. Retrieved 5 May 2020.
  16. ^ "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 5 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  17. ^ "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 7 April 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  18. ^ "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 29 March 2011. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  19. ^ "Colors goes free-to-air on Sky Digital in UK". Biz Asia. 2 September 2013. Archived from the original on 10 September 2016. Retrieved 5 May 2020.

External links

This page was last edited on 4 August 2020, at 06:27
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