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Vivanta by Taj

From Wikipedia, the free encyclopedia

Vivanta By Taj
Private
Industry Hotels
Founded September 2010; 7 years ago (2010-09)
Number of locations
98 Hotels [1]
Key people
Ratan Tata (Interim Chairman)
Puneet Chhatwal (MD & CEO) [2]
Parent Indian Hotels Company Limited
Website Vivanta by Taj

Vivanta By Taj is an Indian hotel chain established in September 2010.[3] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[4]

Introduction

The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[5] This brand architecture exercise was a part of their previous launch of The Gateway hotels[6] which is marketed as an upscale brand.

References

  1. ^ Our Hotels - Taj Hotels Palaces Resorts Safaris
  2. ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO". 
  3. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012. 
  4. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012. 
  5. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012. 
  6. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012. 

External links

This page was last edited on 27 August 2018, at 09:21
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