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Fairfield by Marriott

From Wikipedia, the free encyclopedia

Fairfield by Marriott
Number of locations
979 hotels (December 31, 2018)[1]
Area served
ParentMarriott International
Fairfield location in Queens, New York City (now closed)
Fairfield location in Queens, New York City (now closed)
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin

Fairfield by Marriott is a low-cost, economy chain of hotels that are franchised by Marriott International. The properties are geared towards guests requiring a place to sleep with fewer amenities, thus allowing Marriott to offer lower prices than would otherwise be possible. This is accomplished via cost-saving measures, such as consistent building architecture and bedding, and the omission of a full-service restaurant. However, a complimentary hot breakfast is included.[2] As of December 31, 2018, it has 979 hotels with 94,288 rooms[1]


Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. Facing well-established competition, Fairfield Inn needed a strategy to differentiate itself from its competitors. Management implemented Scorecord terminals to allow guests to rate the hotels as either 'excellent', 'average', or poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, Fairfield Inn placed a heavy emphasis on quality personnel selection to find friendly and positive staff that would also help reduce turnover. This was supported by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).[3]

In the early 2010s Senior Vice President in charge of Fairfield Inn, Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging locations. The focus of this reinvestment into the brand was focusing on the guest by introducing new bedding, coffee in the hotel rooms, Early Eats breakfast program and newspaper delivery. Brown believed this investment would allow Marriott to compete head to head with Hilton's Hampton Inn.[4]

Many properties have amenities such as a pool, exercise room, whirlpool, same-day dry cleaning, vending machines, business centers, and meeting rooms. Early properties had outside corridors on the first two floors and traditional interior halls on the third floor, as well as stucco paint. Now, all new hotels have traditional interior halls and a number of designs. The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these are called "Fairfield Inn and Suites." As of February 2017, there are a total of 800 Fairfield Inn hotels worldwide.[5]

In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide.[6]


Typical newer Fairfield location, Canton, Michigan.
Typical newer Fairfield location, Canton, Michigan.

The features are marketed as "everything you need to propel your productivity". Free wifi is included, and all rooms have a flexible ergonomic desk and chair.[7] A complimentary hot breakfast is included.[8] Other traditional hotel amenities that are included are a business center with printing capabilities, in-room television, mini-refrigerator, and microwave. Most properties also have a pool and fitness center.[9]


The name Fairfield comes from a farm in Hume, Virginia that J. Willard Marriott purchased for his family's enjoyment, the Fairfield Farm. Originally owned by the King of England, Fairfield Farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.[10]


  1. ^ a b
  2. ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  3. ^ Fairfield Inn Case Study Harvard Business Review
  4. ^ Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
  5. ^ Liam Brown executive background
  6. ^ "Celebrating Fairfield by Marriott's 1,000th Hotel - Marriott on the Move". Retrieved 2019-06-11.
  7. ^ "Hotel Tour". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  8. ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  9. ^ "Hotel Amenities". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  10. ^ "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.

External links

This page was last edited on 24 July 2020, at 20:44
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