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Renaissance Hotels

From Wikipedia, the free encyclopedia

Renaissance Hotels
Division (formerly listed)
IndustryHospitality
Founded1981[1]
FounderMarion W. Isbell
Headquarters
Bethesda, Maryland U.S,A
,
United States of America
Area served
Worldwide
ParentMarriott International
Websitehttp://renaissance-hotels.marriott.com/

Renaissance Hotels is a hotel brand. It was positioned as a Distinctive Premium brand of Marriott International and has been part of Marriott since 1997.  Its origins began in 1981 when it was launched as an upscale brand tier of Ramada Inns, known as Ramada Renaissance. In 1989 is was relaunched as Renaissance Hotels

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Contents

History

Renaissance Hotel in São Paulo
Renaissance Hotel in São Paulo
An upscale hotel room in the Renaissance Hotels chain in the downtown Columbus, Ohio
An upscale hotel room in the Renaissance Hotels chain in the downtown Columbus, Ohio
Old Renaissance Logo
Old Renaissance Logo

Renaissance Hotels began as an upscale division of Ramada Inns, Inc. known as Ramada Renaissance which begun in 1981.[1] Ramada Inc Hotels & restaurants were sold in 1989 for $540 million to New World Development Ltd. The new owner divided the Renaissance Hotels brand into its own chain. The first property was located in Denver, Colorado.

New World Development Ltd would continue to develop Renaissance & Ramada as independent hotel brands. (the U.S. rights to the Ramada name were sold to Prime Hospitality), and the former Ramada Corp. was renamed Aztar Corp.

In 1993, Nestle owned Stouffer Hotels upscale positioning drew the attention of Hong Kong-based New World Development whom  owned  Ramada & Renaissance Hotels. Nestle[2] sold existing Stouffer Hotels property & Hotel management agreements to New World Development with the rights to only use the Stouffer name for 3 years for an estimated $1.5 Billion.  Between 1993 & 1996 New World merged key Stouffer properties into Renaissance. Initially utilizing the success of Stouffer Hotels positioning and co-branding as Stouffer Renaissance Hotels until mid 1996, when the time period expired  to use the Stouffer trademark and the hotel were branded as Renaissance Hotels by the end of 1996 and retired the Stouffer branding.

On September 27, 1995, New World Development (NWD), took their management and franchising company public (listing on the New York Stock Exchange) and become Renaissance Hotel Group N.V.,[3] while retaining ownership of many of the individual hotel buildings through CTF Holdings, a private company owned by the Cheng family, the owner of NWD group.[4] Some hotel buildings, however, remained as the property of the NWD group, such as Renaissance Harbour View Hotel of the Hong Kong Convention and Exhibition Centre complex.

On February 18, 1997 Marriott International announced it has agreed to buy the shares of Renaissance Hotel Group N.V. for US$1 billion from NWD.[5] The Ramada International brand was included in the acquisition.[6]

In September 2004 Marriott announced that they would sell the Ramada International brand to Cendant Corp. (now called Wyndham) Ramada were primarily franchised property consisting of 204 hotels represented in 26 countries and territories. Cendant Corp. Marriott continued to retain and expand the Renaissance Hotel brand.

Properties and locations

Renaissance Hotel, Nashville
Renaissance Hotel, Nashville

The Ramada Renaissance brand began with large hotels in major urban centers.[7] However, as Marriott has decided to expand their "lifestyle" collection, including the Renaissance brand, the hotels can be found in over 174 locations globally.[8]

See also

References

  1. ^ a b Grimes, Paul (October 18, 1981). "PRACTICAL TRAVELER; ROOMS AT THE TOP". The New York Times. Retrieved 8 April 2018.
  2. ^ McDowell, Edwin (April 1, 1993). "Nestle to Sell Its Stouffer Hotel Unit". The New York Times. Retrieved January 27, 2019.
  3. ^ "Management discussion and analysis of the group performance". 1995 Annual Report (PDF). Hong Kong: New World Development. 1995. p. 21. Retrieved 31 December 2018.
  4. ^ Sito, Peggy (28 July 1997). "New World in US$80m hotels deal". South China Morning Post. Hong Kong. Retrieved 10 November 2018.
  5. ^ Sanchez, Jesus (February 19, 1997). "Marriott to Buy Renaissance for $1 Billion". Los Angeles Times. Retrieved January 27, 2019.
  6. ^ McDowell, Edwin (February 19, 1997). "Marriott Aims Overseas With Acquisition". The New York Times. Retrieved November 10, 2018.
  7. ^ "RAMADA INNS PLANS 13-HOTEL EXPANSION". The New York Times. AP. April 16, 1981. Retrieved 8 April 2018.
  8. ^ "Find Renaissance Hotel Locations". Renaissance Hotels. Retrieved 8 April 2018.

External links

This page was last edited on 18 March 2019, at 20:57
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