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From Wikipedia, the free encyclopedia

Ibis Styles
Formerly
All Seasons
IndustryHotels
Founded2011
Headquarters
Évry
,
France
Number of locations
476 (2018)[1]
Area served
Worldwide
ParentAccor
WebsiteAccorhotels.com/ibisstyles

Ibis Styles is an economy hotel brand focused on in-style stays and owned by Accor.[2] Created in 1980 in Australia with the name All Seasons, the brand was acquired by Accor in 1999 and renamed Ibis Styles in 2011. Ibis Styles manages 476 hotels in 45 countries (2018).[1]

History

1980: All Seasons

The hotel chain All Seasons was created in Australia in 1980. By 1999, it operated 27 hotels when it was acquired by the French hotel group Accor.[3]

In 2007, Accor relaunched All Seasons in France,[4] making it a non-standardized economy brand focused on stylish designs. The pillow logo was introduced.[5] In 2010, the All Seasons network of hotels reached 100 locations.[6]

2011: Ibis Styles

In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Styles signs were installed in December 2012.[12]

From 2011 to 2014, the number of Ibis Styles hotels increased by 65% reaching 250 locations in 21 countries.[5] In 2016, Accor announced the launch of Ibis Styles in the United States, near the LaGuardia Airport in New York,[13] at the London Heathrow Airport.[14] and in India.[15] In Africa, Ibis Styles became the hotel chain with the most planned openings.[16]

In 2018, Ibis Styles opened the first hotel entirely dedicated to European comics in Geneva.[17] In 2019, Ibis Styles introduced Lit'maginaire (Bed'maginary), an augmented reality application connected to a pillow and simulating a trip into space.[18] In January 2020, Ibis Styles launched in the Philippines.[19]

Description

Ibis Styles is an economy hotel brand focused on in-style stays and owned by Accor.[2] Each hotel reflects the spirit of its location.[2] Ibis Styles manages 476 hotels in 45 countries (2018).[1]

Ibis Styles is part of the Ibis family, which also includes the brands Ibis (or "Ibis Red") and Ibis Budget.[7]

Development

Development since 2011[1]
Year Hotels Rooms
2018 476 48 842
2017 422 43 213
2016 367 36 144
2015 310 29 274
2014 277 25 100
2013 233 21 156
2012 192 16 538
2011 149 13 110

Awards

  • 2015: Best Marketing Campaign Award at the Worldwide Hospitality Awards[20]

See also

References

  1. ^ a b c d "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. ^ a b c "Ibis Styles by Accor". Hospitalitynet.org. Retrieved 25 November 2019.
  3. ^ "ACCOR Acquires Thakral's All Seasons Hotel Management Business for AU$29 Million". Hotel-online.com. 20 December 1999. Retrieved 25 November 2019.
  4. ^ "All Seasons met ses équipes en ordre de bataille sur la France". Lhotellerie-restauration.fr (in French). 5 April 2007. Retrieved 25 November 2019.
  5. ^ a b "Ibis Styles accélère son développement". Lhotellerie-restauration.fr (in French). 17 September 2014. Retrieved 25 November 2019.
  6. ^ "All Seasons ouvre son 100e établissement à Berlin". Lhotellerie-restauration.fr (in French). 30 November 2010. Retrieved 25 November 2019.
  7. ^ a b Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  8. ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  9. ^ Armorel Kenna (1 November 2011). "Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. Retrieved 25 November 2019.
  10. ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  11. ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  12. ^ "ibis Styles: the first signs have gone up!". Hospitality-on.com. 19 December 2011. Retrieved 25 November 2019.
  13. ^ "Katie Honan, European Hotel Chain Opening ibis Styles Outpost Near LaGuardia Airport". Dnainfo.com. 29 July 2016. Archived from the original on 13 November 2017. Retrieved 25 November 2019.
  14. ^ "Tom Otley, Ibis Styles London Heathrow opens". Businesstraveller.com. 23 June 2016. Retrieved 25 November 2019.
  15. ^ "AccorHotels Launches First ibis Styles in India". Businesswireindia.com. 21 September 2016. Retrieved 25 November 2019.
  16. ^ David Thompson (11 May 2016). "Ibis Styles number one in planned hotels in Africa". Hoteliermiddleeast.com. Retrieved 25 November 2019.
  17. ^ "Ibis Styles inaugurates the first hotel dedicated to comics". Hospitality-on.com. 6 February 2018. Retrieved 25 November 2019.
  18. ^ "ibis Styles transforme ses chambres en voyage spatial". Ladn.eu (in French). 8 February 2019. Retrieved 25 November 2019.
  19. ^ "Araneta City tops off first ever ibis Styles Hotel". The Manila Times. 26 January 2020. Retrieved 26 January 2020.
  20. ^ "ibis Styles receives the award for Best Marketing campaign". Hospitality-on.com. 10 November 2015. Retrieved 25 November 2019.
This page was last edited on 3 August 2020, at 08:18
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