 | |
| Company type | Joint venture |
|---|---|
| Industry | Automotive |
| Founded | 7 May 1998 (Guangzhou) |
| Headquarters | , |
Area served | China |
| Products | Automobiles |
| Owners |
|
Number of employees | Approximately 7,000 |
| Subsidiaries | Guangzhou Honda Automobile Research & Development Co., Ltd. Guangzhou Honda Research & Development Co., Ltd |
| Website | www |
| GAC Honda | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 廣汽本田 | ||||||
| Simplified Chinese | 广汽本田 | ||||||
| |||||||
GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing joint venture company[1] based in Guangzhou, Guangdong province.[2]
Co-owned by Honda and GAC Group (Guangqi),[3] GAC Honda operates two plants that, as of 2011[update], produces Honda-branded models and one car sold under the China-only Everus brand.[1] GAC Honda's products incorporate Japanese-made parts.[4]
Originally named Guangzhou Honda, this was changed to GAC Honda in 2009.[5] As of 2011[update], the company boasts a per year production capacity of 480,000.[6]
History
Seeking to replace the loss-making[7] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[8] in May[8] or July[1] of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.[7]
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.[7] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.[citation needed]
Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[9] The company also uses rail and road transport.[9]
Everus
Everus (Li Nian Chinese: 理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[10] While it was the first China-only brand for any sino-foreign joint venture[11] other, similar marques do exist such as the Dongfeng/Nissan Venucia.
The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]
Customer service award
GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]
Products
Everus
Honda
Former products
Everus
- Everus S1(2010-2013)
Honda
Acura
Gallery
-
Honda Fit -
Honda City -
Honda Crider -
Honda Accord -
Honda Vezel -
Honda Breeze -
Honda Avancier -
Honda Odyssey -
Acura TLX-L -
Acura CDX -
Acura RDX -
Everus VE-1 -
GAC-Honda EA6 -
Honda Crosstour (Former product) -
Everus S1 (Former product) -
Honda ZR-V -
Honda Integra -
Honda ZR-V eHEV
See also
References
- ^ a b c "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
- ^ "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
- ^ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- ^ Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
- ^ Guangzhou Honda officially renamed Guangqi Honda Archived 2012-07-01 at archive.today gasgoo.com, April 23, 2009
- ^ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
- ^ a b c Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0-324-59099-7, 9780324590999, Page 423
- ^ a b Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 978-0-470-82224-1.
- ^ a b "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
- ^ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- ^ "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
- ^ a b "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
- ^ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
External links
A subsidiary of Guangzhou Automobile Industry Group | |||||
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N.B. Only companies and organisations from Mainland China and Hong Kong are included | |||||
This page was last edited on 4 April 2024, at 10:19