WTSA (AM)

WTSA
Brattleboro, Vermont United States

Frequency	1450 kHz
Branding	99.5 The Beast
Programming
Format	Active rock
Ownership
Owner	Four Seasons Media, Inc.
Sister stations	WTSA-FM
History
First air date	April 19, 1950
Former call signs	WTSA (1950–1984) WMMJ (1984–1986)^[1]
Call sign meaning	Tri-State Area (Vermont, New Hampshire, Massachusetts)
Technical information^[2]
Licensing authority	FCC
Facility ID	67763
Class	C
Power	1,000 watts (unlimited)
Transmitter coordinates	42°52′13.3″N 72°33′33.32″W / 42.870361°N 72.5592556°W / 42.870361; -72.5592556
Translator(s)	99.5 W258DQ (Brattleboro)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wtsaradio.com/995-the-beast/

WTSA (1450 AM, "99.5 The Beast") is a radio station licensed to serve Brattleboro, Vermont. The station is owned by Four Seasons Media and broadcasts an active rock format, also carried by FM translator W258DQ (99.5). It first signed on in 1950.

History

WTSA signed on April 19, 1950, as a sister station to WKBR in Manchester, New Hampshire. The station was first in Brattleboro and was positioned to serve Vermont, New Hampshire and Massachusetts. WTSA was sold to the Puritan Radio Group, and later to McGavern/Guild. McGavern changed the middle of the road format to top 40 in the mid 1960s. WTSA was always the most popular station in the region, being a strongly personality directed format. In 1967 WTSA had a Hooper Index listenership of 49.7 market share out of a 13-station measure. WTSA-FM would be added in 1975, and with ownership changes, the format on AM was moved to FM.^{[citation needed]} The station became WMMJ on July 1, 1984, but was reassigned the WTSA call letters by the Federal Communications Commission on August 1, 1986.^[1]

On March 4, 2019, WTSA changed its format from sports to active rock, branded as "99.5 The Beast" in reflection of its FM translator, W258DQ (99.5).^[3]