Rowntree's Fruit Gums

Fruit Gums


Product type	Gumdrop
Owner	Nestlé
Country	United Kingdom
Introduced	1893; 131 years ago (1893)
Previous owners	Rowntree's
Website	rowntrees.co.uk/fruitgums

Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant, and lime.

The sweets were introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets.^[1] In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represents.

In 2020 Nestlé have made the move to sell Fruit Gums solely in a bag format, as they are recyclable through the Terracycle scheme, shortly followed by a vegan friendly recipe change.

In 2022 due to growing pressure from consumers, Rowntree's made a u-turn on their decision to scrap the tubes of Fruit Gums. The tubes were re-introduced but only as a vegan friendly version.There is growing pressure from consumers to return the product to its original non-vegan recipe.

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Ingredients

Glucose Syrup, Sugar, Starch, Gum Arabic, Acids (Malic Acid, Citric Acid, Lactic Acid, Acetic Acid), Concentrated Fruit Juice (1%) (Apple, Blackcurrant, Orange, Lime, Strawberry, Lemon), Acidity Regulator (Trisodium Citrate), Flavourings, Colours (Anthocyanins, Copper Complexes of Chlorophyllins, Beta-Carotene, Curcumin), Glazing Agent (Carnauba Wax).

Below are the previous ingredients before they removed the gelatine and carminic acid from the recipe to make it suitable for vegans:

Glucose Syrup, Sugar, Starch, Gelatine, Acids (Malic Acid, Citric Acid, Lactic Acid), Concentrated Fruit Juice (1%) (Grape, Apple, Blackcurrant, Strawberry, Orange, Lemon, Lime), Acidity Regulator (Trisodium Citrate), Flavourings, Naturally Sourced Colours (Anthocyanins, Carminic Acid, Copper Complexes of Chlorophyllins, Curcumin, Carotenes), Glazing Agent (Carnauba Wax). ^[2]

Rowntree's changed their fruit gums recipe to a vegan friendly recipe.

The fruit juice content was 25 percent up until around 2010 when it was changed to 1 percent concentrated fruit juice.

In 2017, Nestlé announced that they would reduce the amount of sugar by 30%.^[3]

"Don't Forget the Fruit Gums, Mum"

An advertising campaign for the gums that ran for three years from 1958 to 1961 included the slogan "Don't Forget the Fruit Gums, Mum". The slogan was invented by the copywriter Roger Musgrave (1929-2007).

The television advert featured a young boy reminding his mother to buy fruit gums as she leaves to go shopping. The advert claims that "[Fruit Gums] last all day" and that "Rowntree's Fruit Gums last the longest"; this probably referred to the length of time taken for the sweets to dissolve in the mouth.^{[citation needed]}

References

^ Sweet Talk, Whittaker, Nicholas, Orion Books, London, 1998.
^ "ROWNTRee's® Fruit Gums Sharing Bag 150g".
^ "Nestlé reduce sugar levels in Fruit Pastilles". Metro. 2017-04-05. Retrieved 2017-11-03.

External links

Official website

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Nestlé India (62.76%)
Nestlé Pakistan
Nestlé Canada
Nestlé Japan
Nestlé Malaysia
Nestlé Lanka

Joint ventures

Other assets

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Libby's Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)^6,7 Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.

Category
Commons

Rowntree's

Parent

Nestlé

Brands and
Subsidiaries

Current	Fruit Gums Fruit Pastilles
Former	Aero After Eight Black Magic Caramac Gale's Hoadley's Polly Waffle Violet Crumble Hot Sam Pretzels Kit Kat Laura Secord Lion Matchmakers Menier Polo Quality Street Rolo Smarties Tom's Snacks Yorkie

People

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This page was last edited on 4 March 2024, at 01:41

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