Winalot is a popular brand of dog food sold in the United Kingdom and Ireland.
The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s.[1]
The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog foods and snacks.
Winalot is now marketed by Nestlé Purina PetCare, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.[2]
Christopher Gunning's music for a Winalot Prime dog food commercial in 1988 was later expanded into The Long March and recorded and released as a charity record by the Barking Light Orchestra.[3][4]
References
- ^ Purina: Our History
- ^ Winalot packaging revamp
- ^ The Theme from 'The Long March' Winalot Dog Food Advert, YouTube
- ^ Richard Bratby. 'The composer of dog-food ads who also wrote one of the most original cycles of British symphonies', in The Spectator, 2 March, 2024
External links
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This page was last edited on 29 February 2024, at 09:20