 Official logo of Nowness | |
Type of site | Video |
|---|---|
| Available in | English |
| Founded | February 2010 |
| Headquarters | , United Kingdom |
| Owner | Modern Dazed |
| Industry | Media |
| URL | www |
| Registration | Optional |
| Current status | Active |
Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]
History
Nowness launched in 2010.[4] Its founder and chief creative executive is Jefferson Hack[2]
Awards
- 2011 Webby Award: Best Fashion Website[7][8]
- 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[9]
- 2013 Lovie Award for Best Lifestyle Website[10]
- 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, "Mine All Mine")[11]
- 2014 Webby Award: Best Cultural Website[12]
- 2017 Webby Award: Best Cultural Website[13]
References
- ^ Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
- ^ a b Orton, Karen (23 September 2016). "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider". The Globe and Mail.
- ^ Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
- ^ a b "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
- ^ "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
- ^ "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.
- ^ "NOWNESS -- The Webby Awards".
- ^ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
- ^ "The Lovie Awards Winners Gallery". The Lovie Awards. Retrieved 28 March 2019.
- ^ "The 3rd Annual Lovie Awards Winners Announced".
- ^ "Winners 2015". Berlin Fashion Film Festival. Archived from the original on 2015-12-23.
- ^ "NOWNESS -- The Webby Awards".
- ^ "Winners Archive - The Webby Awards".
External links
- Official website
- "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
- "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
- "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
- "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
- "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
- "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)
Wikimedia Commons has media related to Nowness.
This page was last edited on 24 April 2024, at 02:32