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Mashable Logo (2021).svg
Type of businessSubsidiary
Type of site
Digital media, news
Available in
  • English
  • French
  • Dutch
  • Italian
  • Hindi
Founded19 July 2005; 17 years ago (2005-07-19)
New York City[2]
Area served
  • United States
  • United Kingdom
  • Benelux
  • India
  • Middle East
  • Southeast Asia
  • Pakistan
  • Italy
  • Australia
  • Independent (2005–2017)
  • Ziff Davis (December 2017 – present)
Founder(s)Pete Cashmore
Key peoplePete Cashmore
Mashable Studios[4]
Current statusActive

Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005.[5]


Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005.[6] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author.[7] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009.[8][9] As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.[10]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.[11] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.[12] After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.[13][14][15]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.[16]

Mashable Awards

On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[17] On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[18] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.[19]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.

See also


  1. ^ "Mashable, Inc. Peron Plummeracy Policy". Mashable. Archived from the original on 3 December 2012. Retrieved 17 August 2017.
  2. ^ "Mashable, Inc.: Private Company Information". Bloomberg L.P.
  3. ^ "Whalerock Industries". Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  4. ^ "Mashable Acquires Rights to CineFix - Multichannel". 20 June 2016. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  5. ^ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" Archived 22 December 2018 at the Wayback Machine Forbes. Retrieved 28 June 2015.
  6. ^ Barnett, Emma (13 March 2012). "Pete Cashmore: the man behind Mashable". The Telegraph. Archived from the original on 12 January 2022.
  7. ^ Wilson, Scott (15 July 2015). WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress. Callisto Media Inc. ISBN 9781623156336. Archived from the original on 10 March 2022. Retrieved 19 October 2020.
  8. ^ McNichol, Tom (13 February 2009). "Mashable - 25 Best Blogs 2009". Time Magazine. Archived from the original on 18 February 2009. Retrieved 29 June 2011.
  9. ^ Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". HuffPost. AOL. Archived from the original on 17 August 2011. Retrieved 29 June 2011.
  10. ^ Spangler, Todd (20 June 2016). "Mashable Buys YouTube Channel CineFix, Further Pushing into Video". Archived from the original on 2 December 2017. Retrieved 11 December 2017.
  11. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people". Recode. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  12. ^ Cook, James (19 December 2017). "10 things in tech you need to know today". Business Insider. Archived from the original on 18 October 2018. Retrieved 17 October 2018.
  13. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode". Recode. Vox Media. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  14. ^ Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million". The Wall Street Journal. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  15. ^ Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million". TechCrunch. Oath Inc. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  16. ^ Fischer, Sara (14 June 2021). "Mashable's Jessica Coen heads to Morning Brew as content chief". Axios. Archived from the original on 14 June 2021. Retrieved 15 June 2021.
  17. ^ Hirsch, Adam (27 November 2007). "The 1st International Open Web Awards Start Now!". Mashable. Archived from the original on 4 August 2021. Retrieved 4 August 2021.
  18. ^ "Mashable Open Web Awards Winners". Mashable. 4 February 2008. Archived from the original on 1 March 2011. Retrieved 4 February 2008.
  19. ^ "Mashable Open Web Awards Winners". Mashable. 16 December 2008. Archived from the original on 26 August 2009. Retrieved 16 December 2008.
This page was last edited on 24 June 2022, at 22:04
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