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94.1 The Sound logo 2017.png
CitySeattle, Washington
Broadcast areaSeattle metropolitan area
Frequency94.1 MHz (HD Radio)
Branding94.1 The Sound
SloganSeattle's Relaxing Favorites
FormatAnalog/HD1: Soft adult contemporary
HD2: Blues ("The Delta")
AffiliationsPremiere Networks
(Entercom License, LLC)
First air date
July 8, 1961 (as KOL-FM)
Former call signs
KOL-FM (1961–1975)
KEUT (1975–1978)
KMPS-FM (1978–2017)
Call sign meaning
Sounds like "sound" (station branding)
Technical information
Facility ID20356
ERP73,000 watts
HAAT698 meters (2,290 ft)
Transmitter coordinates
47°30′16″N 121°58′08″W / 47.504556°N 121.969°W / 47.504556; -121.969
47°30′17″N 121°58′08″W / 47.504639°N 121.968833°W / 47.504639; -121.968833 (APP)
WebcastListen Live

KSWD (94.1 FM, "94.1 The Sound") is a radio station in Seattle, Washington. Owned by Entercom, it broadcasts a soft adult contemporary format. KSWD's studios are located on Fifth Avenue in Downtown Seattle; the station broadcasts from two transmitters located near Issaquah on Tiger Mountain, with its main transmitter operating at 73 kW effective radiated power, and its auxiliary transmitter operating at an ERP of 53 kW.

KSWD broadcasts in HD Radio, carrying a blues format on its HD2 subchannel branded as The Delta.


Early years

The station's legacy on FM radio dates back to July 8, 1961, when it signed on as KOL-FM, a simulcast of its AM sister station KOL (1300 AM). From 1962 to 1967, KOL-FM was owned by television producers and game show moguls Mark Goodson and Bill Todman;[1] during this period, KOL-AM-FM aired top 40 and middle of the road formats.[2][3][4][5] The pair of stations was sold to Buckley Broadcasting in 1967.[6] The station had a progressive rock format from 1968 to 1975, competing with KISW and, starting in 1974, KZOK-FM. In 1975, the station changed its call letters to KEUT and its format to beautiful music.


The station changed to its long-running country format as KMPS-FM on February 1, 1978, continuing to simulcast its AM sister. Throughout the 1980s, 1990s, and early 2000s, KMPS-FM was the dominant (and sometimes only) country station in the Seattle area.

EZ Communications bought KMPS-AM-FM from Hercules Broadcasting in 1986.[7] EZ sold the AM station to Salem Communications ten years later in 1996. In July 1997, EZ merged with American Radio Systems. Westinghouse/CBS bought American Radio Systems' stations (including KMPS) on September 19, 1997.[8] In June 1998, CBS split off the radio division under the revived Infinity Broadcasting name, which would be renamed CBS Radio in December 2005.

On February 2, 2017, CBS Radio announced it would merge with Entercom. KMPS would be retained by the new company, making it a sister station to country competitor KKWF as well as KHTP, KISW, and KNDD.[9] To meet ownership limits set by the Federal Communications Commission (FCC), sister stations KFNQ, KJAQ, and KZOK-FM were divested to iHeartMedia.[10] The merger was approved on November 9 and was consummated on November 17.[11][12] On the same day as the completion of the merger, KMPS-FM switched to all-Christmas music, leading to speculation that the station was planning to change formats after the holiday season. On-air personality Deanna Lee denied that this was the case, and stated that KMPS would remain a country station.[13][14] However, the rumors would turn out to be true.


On December 4, 2017, at 9:12 a.m., KMPS-FM flipped to soft adult contemporary as "94.1 The Sound", launching with "Hello" by Lionel Richie. These changes briefly made KKWF the only country station in Seattle, before KVRQ abruptly flipped to the format later in the morning.[15][16][17] The station's call letters were changed to KSWD on December 11, 2017; these calls were previously used by KKLQ, an Entercom station divested during the merger which had also branded itself as "The Sound".[15][18] The KMPS calls were moved to sister station KRAK in Hesperia, California.

On January 16, 2018, John Fisher, former longtime morning host at KMTT, was announced as KSWD's morning host beginning January 22.[19] Ten days later on January 26, it was announced that Seattle resident and nationally syndicated personality Delilah would become the station's midday host beginning January 29. Alongside her daytime program on weekdays, KSWD airs her syndicated program on Friday, Saturday, and Sunday nights.[20]

In May 2018, Smokey Rivers (who previously worked for iHeartMedia's Phoenix cluster and KMXZ-FM, and was CBS Radio's president of adult contemporary from 2000 to 2005) was named the station's program director, and began to additionally host afternoons.[21] In October 2018, Jeanne Ashley was named assistant program director and new morning co-host.[22]

HD Radio

KSWD broadcasts in HD Radio with two digital subchannels:[23]

  • KSWD-HD1 is a digital simulcast of the analog signal.
  • KSWD-HD2 broadcasts a blues format known as "The Delta".


  1. ^ "Changing Hands", Broadcasting, 29 October 1962, p. 62.
  2. ^ Warren Guykema, "KOL is Swinging Station With Some Serious Aims", The Seattle Times, 17 November 1963, TV Section, p. 4.
  3. ^ Marty Loken, "Like It or Loop It, KJR's Still No. 1", The Seattle Times, 12 April 1964, p. 19
  4. ^ Schneider, op. cit., p. 108.
  5. ^ Marty Loken, "KOL's New Sound-Rock and Roll from the Mudflats", The Seattle Times, 13 June 1965, TV Section, p. 17
  6. ^ Skreen, S.J. (1967-03-21). "Leathernecks Land Again". The Seattle Times. p. 23.
  7. ^ Bornstein, Rollye (1988). "Mediatrix Media Profile: Seattle" (PDF). Mediatrix. Vol. 1 no. 9. Denver: Mediatrix, Inc.
  8. ^ "Radio & Records, September 26, 1997" (PDF).
  9. ^ Venta, Lance (2017-02-02). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks. Retrieved 2020-04-06.
  10. ^ Venta, Lance (2017-11-01). "Entercom Trades Boston & Seattle Spin-Offs To iHeartMedia For Richmond & Chattanooga". RadioInsight. RadioBB Networks. Retrieved 2020-04-06.
  11. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. 2017-11-06. Retrieved 2017-11-17.
  12. ^ Venta, Lance (2017-11-17). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved 2017-11-17.
  13. ^ "KMPS Christmas Flip Fuels Talk Of Post-Holiday Changes". Inside Radio. 2017-11-28. Retrieved 2020-04-06.
  14. ^ "KMPS Seattle Goes Christmas". RadioInsight. RadioBB Networks. 2017-11-18. Retrieved 2017-12-09.
  15. ^ a b "Entercom Flips KMPS Seattle To Soft AC". RadioInsight. RadioBB Networks. 2017-12-04. Retrieved 2017-12-09.
  16. ^ "And Then Hubbard Launches Country 98.9 Seattle". RadioInsight. RadioBB Networks. 2017-12-04. Retrieved 2017-12-09.
  17. ^ "Seattle radio's king of country goes soft rock". Seattle Post-Intelligencer. Retrieved 2017-12-09.
  18. ^ "Call Sign History (KSWD)". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved 2017-12-11.
  19. ^ "John Fisher Joins 94.1 The Sound Seattle For Mornings". RadioInsight. 2018-01-16. Retrieved 2018-01-18.
  20. ^ "94.1 The Sound Adds Delilah For Middays". RadioInsight. 2018-01-26. Retrieved 2018-01-27.
  21. ^ "Smokey Rivers Named 94.1 The Sound Seattle Program Director". RadioInsight. 2018-05-03. Retrieved 2018-11-12.
  22. ^ "KSWD (94.1 The Sound)/Seattle Names Jeanne Ashley APD/Morning Co-Host". All Access. All Access Music Group. Retrieved 2018-11-12.
  23. ^ "Archived copy". Archived from the original on 2015-07-22. Retrieved 2015-05-31.CS1 maint: archived copy as title (link) HD Radio Guide for Seattle-Tacoma

External links

This page was last edited on 12 October 2020, at 21:57
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