Company type | Subsidiary |
---|---|
Industry | Bicycles |
Founded | 1995 |
Founder | Gerard Vroomen Phil White |
Headquarters | Aliso Viejo, California, U.S.[1] |
Products | Bicycles and related components |
Revenue | CAN$11,100,000 (est.) (2004)[2] |
Parent | Pon Holdings |
Website | www |
Cervélo Cycles is an American manufacturer[3] of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, US, to aid its designs. Frame materials include carbon fibre. Cervélo currently[when?] makes 5 series of bikes: the C series and R series of road bikes, the latter featuring multi-shaped, "Squoval" frame tubes; the S series of road bikes and P series of triathlon/time trial bikes, both of which feature airfoil shaped down tubes; and the T series of track bikes.[4] In professional competition, cyclists have ridden Cervélo bicycles to victory in all three of road cycling's grand tours: the Tour de France;[5] the Giro d'Italia;[6] and the Vuelta a España.[7]
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Transcription
History
Gerard Vroomen, one of the two founders of the company, started researching bike dynamics at the Eindhoven University of Technology. He took his knowledge to Canada to continue the research in McGill University. In 1995, Vroomen and Phil White founded Cervélo Cycles. The name Cervélo is a portmanteau of cervello, the Italian word for brain, and vélo, the French word for bike.[2]
In May 2011,[8] Vroomen sold his stake in Cervélo to pursue new projects,[9] although he is nominally still involved with the company at the board level.[10] Cervélo is now owned by Pon Holdings, a Dutch company that also owns Gazelle, and Derby Cycle. The company makes or has marketing rights to bicycles from Raleigh, Kalkhoff, Univega, Focus Bikes, Ghost, and Santa Cruz Bicycles.[11]
A book titled, To Make Riders Faster, by Anna Dopico, was released in April 2018. The book tells the story of Gerard Vroomen and Phil White meeting at McGill University and taking their company from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.[12][13]
Professional sport
Cervélo's sponsorship of elite athletes has led to widespread recognition of the brand.
In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Aside possibly from LeMond Bicycles and their collaborations with Merlin Metalworks[14] and Calfee Design,[15] Cervélo may have been the smallest and youngest bike company to ever supply a team at this level. Team CSC was crowned the world's #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.
In 2009, Cervélo became the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing, Cervélo TestTeam. The team had a stated goal of not only competing successfully on the international level, but also encouraging collaboration between the team members, Cervélo, and other product sponsorship partners in order to develop better products.[16] There was also a strong focus on fan interaction and experiences. The team's most renowned riders were 2008 Tour de France winner Carlos Sastre and 2010 World Champion and 2009 TdF Green Jersey winner Thor Hushovd. Heinrich Haussler also took many of the team's headlines, with his impressive performances at Paris–Nice, Milan–San Remo, and his stage win in the 2009 Tour de France (Stage 13, Colmar).
In 2010, Emma Pooley and Thor Hushovd won the UCI Women's Timetrial and UCI Men's Road Race respectively. Success was also achieved in a number of ITU Triathlon Races and the Ironman 70.3 and long-distance events.
For the 2011 season, Cervélo joined forces with Slipstream sports to form the Garmin–Cervélo team, which also included a women's team. This partnership lasted until the end of the 2014 season.
For the 2015, 2016, 2017 and 2018 season, they provided bikes to MTN-Qhubeka that turned into Team Dimension-Data for Qhubeka in 2016.
For the 2021 season, Cervélo began a partnership with Team Jumbo–Visma, supplying bicycles that were ridden to victory in the 2021 and 2023 Vuelta a España , the 2022 and 2023 Tour de France, as well as the 2023 Giro d'Italia, while also adding a gold medal at the 2020 Summer Olympics and a rainbow jersey at the 2022 UCI Road World Championships. Additional they won the 2022 and 2023 Omloop Het Nieuwsblad, 2022 Paris–Nice, 2023 Tirreno–Adriatico, 2023 Volta a Catalunya, 2023 E3 Saxo Bank Classic, 2023 Dwars door Vlaanderen, 2021 and 2023 Tour of the Basque Country, 2021 Amstel Gold Race, 2022 and 2023 Critérium du Dauphiné,
International racing success
In 2006 Team CSC rider Fabian Cancellara won Paris–Roubaix[17] on a Cervelo Soloist. In 2007 Team CSC rider Stuart O'Grady won Paris–Roubaix on a Cervelo Soloist.[18]
On 13 October 2007 triathlete Chrissie Wellington of the UK won the Ford Ironman world championship in Kailua-Kona, HI. Her bike in the 180 km ride was the Cervélo P2C[19] with which she posted the quickest split time [for pro women] of 5:06:15; four minutes faster than her nearest opponent.
On 27 July 2008, Carlos Sastre of Spain won the Tour de France on Soloist SLC-SL and R3-SL Cervélo framesets. It was Cervélo's first Tour win.[20]
From 2003 to 2008, Cervélo enjoyed the partnership with team CSC/Saxobank with whom they achieved a number of wins on the professional racing circuit. Wins from Fabian Cancellara in the UCI World Timetrial championships, Olympic road and timetrial podium finishes for both Fabian Cancellara and tradeteam teammate Gustav Erik Larsson. In addition to these high-profile victories, Cervélo bikes were also ridden to overall success in the Tour de France team classification and ProTour team classifications.
Cervélo are one of the few manufacturers who have produced an aluminium frame that achieved success against carbon fibre road bicycles, with the Soloist. The Cervelo Soloist Team from the 2003–2005 UCI ProTour season was ridden to success by Team CSC in some of the historical cycling races held in Europe, such as the Critérium International and the Paris–Nice stage race. The Soloist Carbon from the 2006–2007 UCI ProTour season was ridden to success in the Giro d'Italia and Paris–Roubaix twice.
Cervélo are the only manufacturer to produce an aero-road frame (Soloist) that has won on the cobbled road race classics, with additional wins from the S-series bicycles notably in the 2009 Omloop Het Nieuwsblad and 2010 Tour de France (Stage 3) by Thor Hushovd.[21]
In 2011, Garmin–Cervélo rode the updated (BBright bottom bracket and tapered head tube) R3 frame in the cobbled classics, with Johan Van Summeren winning Paris–Roubaix.
Today, Cervélo is the world's largest manufacturer of time trial and triathlon bikes[citation needed], as determined in industry counts including decisive wins for the past fifteen[22] years at the prestigious Kona bike count. The winner of the 2008 Tour de France, Carlos Sastre, did so on a Cervélo. At the Beijing Olympics Cervélo bikes were ridden by over forty Olympic athletes, resulting in three Gold, five Silver and two Bronze medals – a record.[23] In 2011, the Cervélo S3 received numerous awards from cycling publications including being selected as Editors' Pick in VeloNews' Aero Road Bike Test and Best Race Bike in the Bicycling Magazine Editors' Choice Awards.
Models
Soloist
The Cervélo Soloist is the brand's all-round road bike. Representing a balance in aerodynamics, weight, and price.[24]
R-Series
The Cervélo R-Series is the brand's climbing road bike. The R5 is the lightest of the brand's road offerings.[24]
S-Series
The Cervélo S-Series is the brand's aerodynamic road bike. The S5 is the most aerodynamic of the brand's road offerings.[24]
P-Series
The Cervélo P-Series is the brand's time trial and triathlon bike series.[24]
T-Series
The Cervélo T-Series is the brand's track bike.[24]
Road | Time trial / Triathlon | Track | Gravel | Cyclocross | Mountain | E-Bike | |||
---|---|---|---|---|---|---|---|---|---|
Soloist | R-Series | S-Series | C-Series | P-Series | T-Series | Áspero | CX | Z-Series | Rouvida |
Soloist[N 1] Soloist Carbon[N 1] Soloist Team[N 1] |
RS R2 R3 / R3d R5/R5D RCA |
S1[N 1] S2 S3 / S3d S5 |
C2 C3 C5 |
P1[N 1] P2 P3 P3X P4[N 1] P5-three[N 2] P5-six[N 3] P5X |
T1[N 1] T3 T4 T5GB |
Áspero
Áspero-5 |
R5-CX | ZHT-5
ZFS-5 |
Rouvida |
Awards, sponsorship and victories
Awards
- 2016
- Gran Fondo Design & Innovation Award: Cervélo S5 DA DI2[25]
- 2018
- Red Dot Design Award: Cervélo P5X[26]
- 220 Triathlon: Bike Brand of the Year[27]
- VeloNews Gear Awards 2018 | For the speed demon: Cervélo S5[28]
Sponsorship
- Team CSC (2003–2008)[29]
- CSC–Saxo Bank (2008)
- Cervélo TestTeam (2009–2010)
- Team Garmin−Cervélo (2011)[30]
- Team Garmin−Barracuda (2012)
- Garmin−Sharp (2012–2014)
- MTN–Qhubeka (2015)[31]
- Team Dimension Data for Qhubeka (2016–2018)
- Team Sunweb (2019–2020)[32]
- Team Jumbo–Visma (2021-current)[33]
Significant victories
This is an incomplete list, you can help by expanding it...
- 2003
- Tour de France
- 1st
- Stages 10, 13 & 16
- 1st
- Liège–Bastogne–Liège
- 1st Tyler Hamilton, General classification
- National road cycling championships
- 2004
- Tour de France
- Stage 12
- Paris–Nice
- 1st
- 1st
- Critérium International
- 1st
- Stage 1
- 1st
- Tour Méditerranéen
- 1st Jörg Jaksche
- National road cycling championships
- 2005
- Giro d'Italia
- Stages 17 & 18
- Vuelta a España
- Stage 18
- Paris–Nice
- 1st
- 1st
- 1st Team CSC, Best team
- Stage Prologue
- 1st
- Critérium International
- 1st
- 1st
- Tour of Qatar
- 1st Lars Michaelsen, General classification
- Tour Méditerranéen
- 1st Jens Voigt
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 2006
- Tour de France
- Giro d'Italia
- 1st
- Stages 5, 8, 16 & 20
- 1st
- Vuelta a España
- Stage 1
- UCI Road World Championships
- Paris–Roubaix
- Critérium International
- 1st
- 1st
- Tour of Britain
- 1st Martin Pedersen
- Deutschland Tour
- 1st
- Stages 2, 6 & 7
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 2007
- Tour de France
- UCI Road World Championships
- Giro d'Italia
- Stage 8
- 1st Fabian Cancellara, Men's time trial
- Paris–Roubaix
- 1st Stuart O'Grady
- Critérium International
- 1st
- 1st
- Deutschland Tour
- 1st
- 1st
- National road cycling championships
- 1st
- 1st
- 2008
- Tour de France
- 1st
- 1st
- 1st
- 1st
- Stages 11, 17 & 20
- 1st
- Summer Olympic Games
- 1st
- 1st
- 2nd Roger Kluge, Men's points race
- 2nd Fabian Cancellara, Men's road race
- 2nd Simon Whitfield, Men's triathlon
- 2nd Spain (ESP) (Joan Llaneras & Antonio Tauler), Men's Madison
- 1st
- 3rd
- 1st
- Tour of Britain
- 1st
- 1st
- 2009
- Tour de France
- 1st
- Stages 6 & 13
- 1st
- Giro d'Italia
- Tour of Qatar
- 1st Heinrich Haussler, Points classification
- 1st Heinrich Haussler, Youth classification
- 2010
- Tour de France
- Stage 3
- UCI Road World Championships
- Tour of Qatar
- 1st
- 1st Cervélo TestTeam, Team classification
- 1st
- 2011
- Tour de France
- 1st
- Stages 2, 3, 13 & 16
- 1st
- Giro d'Italia
- Stage 21
- Vuelta a España
- Stage 9
- Paris–Roubaix
- Tour of Qatar
- 1st
- 1st Garmin–Cervélo, Team classification
- 1st
- Tour Down Under
- 1st
- 1st
- Stage 4
- 1st
- 2012
- Tour de France
- Stage 12
- Giro d'Italia
- 1st
- 1st Trofeo Super Team (Team points classification), Team Garmin−Barracuda
- Stage 4
- 1st
- Summer Olympic Games
- Tour of Britain
- 1st
- 1st
- Tour of Qatar
- 1st
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 2013
- Tour de France
- Stage 9
- Giro d'Italia
- Stage 11
- Volta a Catalunya
- 1st
- 1st Garmin–Sharp, Team classification
- Stage 4
- 1st
- Liège–Bastogne–Liège
- 1st Dan Martin
- 2013 Paris–Nice
- Stage 3
- Critérium du Dauphiné
- 1st
- 1st
- 2014
- Tour de France
- Stage 19
- Vuelta a España
- Stage 14
- Critérium du Dauphiné
- 1st
- 1st
- Tour of Britain
- 1st
- 1st
- 2014 Paris–Nice
- Stages 4 & 7
- Giro di Lombardia
- 1st Dan Martin
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 2015
- Tour de France
- Stage 14
- Vuelta a España
- Stage 10
- Critérium du Dauphiné
- 1st
- 1st
- Tour of Britain
- 1st
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 2016
- Tour de France
- Vuelta a España
- Summer Olympic Games
- 1st
- 1st
- 1st
- 1st
- 2nd Callum Skinner, Men's sprint
- 2nd Mark Cavendish, Men's omnium
- 1st
- 1st
- 2nd Becky James, Women's keirin
- 2nd Becky James, Women's sprint
- 3rd Katy Marchant, Women's sprint
- 1st
- Critérium du Dauphiné
- 1st
- 1st
- Stages 4 & 7
- 1st
- Tour of Britain
- 1st
- 1st
- Tour of Qatar
- 1st
- Stages 1 & 3
- 1st
- Track Cycling World Championships
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 2017
- Tour de France
- Stage 19
- Giro d'Italia
- Stage 11
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 2018
- Vuelta a España
- Tour of Britain
- 1st
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 2019
- Giro d'Italia
- Stage 21
- Vuelta a España
- Stage 8
- Deutschland Tour
- 1st
- 1st
- 2020
- Tour de France
- Stages 12, 14 & 19
- Giro d'Italia
- Stage 18
- National road cycling championships
- 1st
- 1st
- Paris–Nice
- 1st
- 1st
- Stages 4 & 6
- 1st
- Herald Sun Tour
- 1st
- 1st
- 1st Team Sunweb, Team classification
- Stages 1, 2 & 4
- 1st
- La Flèche Wallonne
- 1st Marc Hirschi
- Bretagne Classic Ouest–France
- 1st Michael Matthews
- 2021
- Tour de France
- Vuelta a España
- 1st
- Stages 1, 11, 17 & 21
- 1st
- Summer Olympic Games
- Paris–Nice
- 1st
- Stages 4, 6 & 7
- 1st
- Tour of the Basque Country
- 1st
- 1st
- 1st
- 1st
- 1st
- Stage 1
- 1st
- Tour of Britain
- 1st
- Stages 1, 4, 6 & 8
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 2022
- Tour de France
- 1st
- 1st
- 1st
- 1st
- Stages 4, 8, 11, 18 & 20
- 1st
- Vuelta a España
- Giro d'Italia
- 1st
- Stages 7 & 19
- 1st
- UCI Road World Championships
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 2023
- Tour de France
- 1st
- 1st
- Stages 16 & 20
- 1st
- Giro d'Italia
- 1st
- Stage 20
- 1st
- National road cycling championships
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
- 1st
See also
References
- ^ "Headquarters". May 12, 2021.
- ^ a b Olijnyk, Zena (January 9, 2006). "Beat China On Quality: Cervélo cycles bets on premium design to win | CanadianBusiness.com". canadianbusiness.com. Archived from the original on April 1, 2012. Retrieved July 5, 2011.
- ^ "Common Questions About Cervélo Bikes". www.cervelo.com. Retrieved 2024-02-11.
- ^ "Cervélo Web site". Archived from the original on 2012-07-06. Retrieved 2010-03-24.
- ^ "Tour de France champ rides to win on Canadian bike". CTVNews. 2008-07-27. Retrieved 2021-09-12.
- ^ Gillespie, Curtis (2012-07-09). "Inside Cervélo: the Canadian maker of some of the world's fastest bikes". Macleans.ca. Retrieved 2021-09-12.
- ^ Fletcher, Patrick (2021-09-05). "Primož Roglič wins the Vuelta a España". cyclingnews.com. Retrieved 2021-09-12.
- ^ "Customer service". December 7, 2011.
- ^ @gerardvroomen Twitter self-description: "Now working on new projects." (Accessed 2011/11/25.)
- ^ "Cervélo". May 19, 2011.
- ^ Steve Frothingham (February 19, 2012). "Cervélo's White: We can grow by delivering". Bicycle Retailer and Industry News. Retrieved February 25, 2012.
- ^ Slowtwitch.com. "To Make Riders Faster". Slowtwitch.com. Retrieved 2024-01-04.
- ^ "New book examines how Cervélo disrupted the industry". Bicycle Retailer and Industry News. Retrieved 2024-01-04.
- ^ "MOMBAT: Merlin Bicycles History". mombatbicycles.com.
- ^ "Calfee History – Calfee Design".
- ^ "Interview: Cervelo co-founder Phil White". BikeRadar.
- ^ Association, Press (2010-04-11). "Fabian Cancellara cruises to Paris-Roubaix victory". The Guardian. ISSN 0261-3077. Retrieved 2024-01-08.
- ^ "www.cyclingnews.com presents 2007 pro bikes". autobus.cyclingnews.com. Retrieved 2024-01-08.
- ^ "Cervélo P2C Info". Archived from the original on September 11, 2008.
- ^ "report of Sastre's win". TSN.ca.
- ^ "- YouTube". www.youtube.com.
- ^ "Kona Bike Count: Did Cervélo Reign Again?". October 12, 2019.
- ^ "Cervelo History". Archived from the original on 2011-01-02. Retrieved 2011-01-08.
- ^ a b c d e "Cervélo Cycles". www.cervelo.com. Retrieved 2024-03-04.
- ^ "Design & Innovation Award Winners 2016". 11 March 2016.
- ^ "Red Dot Design Award: Cervélo P5X".
- ^ "220 Triathlon Awards 2018: Meet the winners!".
- ^ "VeloNews Gear Awards 2018: Bike(s) of the year". 7 December 2018.
- ^ Huang, James (2008-08-27). "Cervélo forms TestTeam, part ways with CSC". cyclingnews.com. Retrieved 2021-08-30.
- ^ "Garmin and Cervelo to be Garmin-Cervelo in 2011". VeloNews.com. 2010-08-27. Retrieved 2021-08-30.
- ^ "Cervelo, Rotor partner with MTN-Qhubeka for 2015". VeloNews.com. 2014-07-22. Retrieved 2021-08-30.
- ^ "team-announcement". www.cervelo.com. Retrieved 2021-08-30.
- ^ "Jumbo-Visma to ride Cervélo bikes in 2021". Canadian Cycling Magazine. 2020-10-19. Retrieved 2021-08-30.
External links
- Official website