| Zest-O | |
| Formerly | SEMEXCO Marketing Corporation (1980–95) |
| Company type | Private |
| Industry | Food Beverage |
| Founded | January 16, 1980 |
| Founder | Alfredo Yao |
| Headquarters | 574 EDSA, , Philippines |
Area served | Worldwide |
Key people | |
| Products | |
| Brands | Zesto Plus Sunglo Beam Quickchow |
| Revenue |  ₱2 million (2021) |
Number of employees | 1,000 (2022) |
| Website | www |
| Type | Fruit juice |
|---|---|
| Manufacturer | Zest-O Corporation |
| Country of origin | Philippines |
| Introduced | January 16, 1980 |
| Website | www |
Zest-O Corporation, commonly known as Zest-O, is a Philippine privately held food and beverage company based in Caloocan. It was founded in 1980 by the businessman Alfredo M. Yao.
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The Zest-O Corporation
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PSA ZEST-O
Transcription
History
While touring Europe in 1979, Alfredo Yao learned about the Doypack packaging format in one of the European trade exhibits he visited. He bought one machine and tried to market the Doypack packaging format to juice drink manufacturers in the Philippines. When no company took interest, he decided to market his own brand of fruit juice drink. He put up a company called SEMEXCO Marketing Corporation and launched Zest-O orange juice drink in 1980.[1][2]
Zest-O Cola, Zest-O Dalandan & Zest-O Calamansi carbonated soft drinks were introduced in 2000 while Zest-O Root Beer was introduced in 2005.[citation needed]
Products
Juices
- Zest-O
- Sun Glo
- Big 250
- Plus!
- Zest-O Juices in Can
Soft drinks
- Zest-O Cola
- Zest-O Dalandan
- Zest-O Calamansi
- Zest-O Root Beer
- Zest-O Squiz
Tea drink
- Zest-O Iced Tea
Bottled water
- Glazier
Dairy
- Choc-O
Instant noodles
- Quickchow Instant Mami
- Quickchow Pancit Canton
- Quickchow Quickie Cup Noodles
- Tekki Yakiudon
- Tekki Shomen
Condiment
- Tita Frita
Toothpaste
- Beam
Expansions
To date, the company also exports mango purées to China, Australia, New Zealand, Korea, Singapore, the United States, and Europe. Looking back, it started with 20 employees in a small corner of a compound. Zest-O Corporation now has over 1,000 workers in various offices across the Philippines.
Early in 2010, the company ventured with PT Kalbe Farma Tbk of Indonesia into the manufacture of a new line of energy drinks, said to be the largest pharmaceutical industry category in Southeast Asia. The new venture recently introduced to the Philippines, Indonesian and New Zealand markets its new line of energy drink called “Extra Joss”.[3]
References
- ^ Fabonan, Epi III (July 19, 2015). "Alfredo M. Yao: A life lived with zest". The Philippine Star. Archived from the original on July 30, 2015. Retrieved January 17, 2022.
- ^ Salvosa, Isabel (October 4, 2018). "How a street vendor grew up to become the Philippines' Juice King". Retrieved October 5, 2022.
- ^ "Zest-O plans more factories abroad to cut on export costs". BusinessWorld. Retrieved September 29, 2019.
External links
This page was last edited on 19 May 2024, at 21:26