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Logo XITE 2017 zwart.png
Launched21 May 2008; 12 years ago (2008-05-21)
Owned byDerk Nijssen
Picture format4K UHD
1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share
  • Netherlands: 0.2% (2018)[1]
Broadcast areaNetherlands
United States
United Kingdom
HeadquartersAmsterdam, Netherlands
Digitenne (Netherlands)Channel 27 (HD)
Joyne (Netherlands)Channel 21 (SD)
Ziggo (Netherlands)Channel 23 (HD)
Channel 954 (SD)
Caiway (Netherlands)Channel 51 (HD)
KPN (Netherlands)Channel 22 (HD)
Channel 691 (4K)
T-Mobile (Netherlands)Channel 227 (HD)

XITE is an interactive music video platform. Founded in the Netherlands, XITE now reaches 80 million households across Europe and North America through linear networks, interactive TV, and on-demand streaming services. The company allows viewers to search, like, and skip through its catalogue; enjoy channels curated by its team of music experts; and create personalised channels based on genre, era and visual style using its unique Mixer feature. XITE is now live in the Netherlands, Belgium, Germany, the United States, Canada, the United Kingdom and Ireland, and has access to virtually every available music video through agreements with all major and top independent music labels. In the United States, it is available on the Amazon Fire TV, Apple TV and Roku streaming players as well as Comcast Xfinity and some Samsung TVs.[2]


XITE was founded by entrepreneur Derk Nijssen. The company invested in the channel by technology start-up fund Henq Innovation Fund 1, United Broadcast Facilities (UBF) and Rebel Technologies (a joint venture between UBF and XITE for interactive applications in video on demand). Base7 was used as the working name for the start of the Base7 transmitter. The home base was initially located in Rotterdam. [1]

The station started broadcasting in 2008 via the digital packages from UPC and Caiway. At UPC, XITE replaced the canceled music channel TMF Nederland. As with the canceled music channel The Box, viewers could request video clips by phone (0900 number or text message) by means of a clip code. In September 2009 XITE came up with an on-demand system via the red button on the remote control. Since then, the viewer has been able to request clips in this way and he has been able to compile playlists by genre and view specials and interviews.

In February 2011 XITE started broadcasting in Belgium via the basic package of Telenet. XITE started broadcasting in Germany in September 2014. [2] In 2016, the Personalized Music Television service was launched via Ooredoo in Qatar. In the same year, a 4K channel was offered via KPN, where music videos were shown in Ultra-HD. From May 2017, XITE 4K is also available in Canada.

Personalised Music Television

Since December 2015 XITE offers Personalized Music Television, an interactive application for television users of Ziggo (Netherlands) and Ooredoo (Qatar). XITE's Director of Distribution Partnerships Marius Brok believes that it's "outdated" for a viewer to flick through a number of music channels and "hopefully their favorite video comes on." Based on the "Hear-See-Feel" system, users can check out all the genres' videos (hip hop, pop, dance, rock,...) in either an on-demand service or on a continuous streaming channel. By this way, users won't miss out on any of their favourite videos in the comfort of XITE.[3]

In this application, the viewer gets the possibility to like or skip music video clips with the remote control, to choose from different curated theme channels or to create his/her own theme channel.

Since July 2017 the Personalized Music Television service has been integrated directly into the current channel for Ziggo customers with the Mediabox XL. This means that the user no longer has to search for the app in the app store, but everyone with a set-top box has direct access to the service via channel 25. This makes XITE the first provider in the world to combine technology, music and television to build a bridge between the traditional way of watching TV and the new digital on-demand era.

Xite Music

On 1 April, 2019 Xite launched a digital music pay radio service on Ziggo in the Netherlands. It is a service that broadcast continuous streaming music and other forms of audio on multiple channel feeds. Xite Music replaced Stingray Music on Ziggo.[4]

Linear channels

  • Mini Disco
  • Teen Party
  • Piratenplaten (Dutch pop music)
  • In De Kroeg (English: In the Pub)
  • POP NL
  • Schlagerfest (German Schlager)
  • XITE Hits
  • Muziek Van Nu (English: Contemporary Music)
  • Zeroes Heroes
  • Back 2 The 90s
  • 80s Flashback
  • 60s & 70s Fever
  • Gouwe Ouwe (English: Golden Oldies)
  • Thuisorkest (English: Orchestra at Home)
  • Yoga Flow
  • Op De Koffie (English: Coming over for Coffee)
  • Pure Focus
  • Mellow Beats
  • Take It Easy
  • Jazzy Dinner
  • LOVE.
  • Voel Je Goed (English: Feeling Good)
  • Sing-Along
  • Huisfeestje (English: Party at Home)
  • All Out Dance
  • Workout!
  • Reggae Feels
  • Siempre Latino
  • Country Roads
  • Twist Again
  • Rock Legends
  • Rock On
  • Kneiterhard (Hardstyle)
  • Indie Wave
  • Sit Back & Jazz
  • Soul Baby
  • Straattaal (English: Street Language, Dutch hip hop)
  • Urban Vibes
  • Variable
  • Ziggo Dome


Used from 2008 to 2013
Used from 2013 to 2017
Used from 2017 to present
2008–2013 2013–2017 2017–present

XITE Awards

Since 2013, XITE has been organizing the XITE Awards every year, where both national and international artists are rewarded by the public for their achievements in the music industry. In addition to performances, awards are presented during the show for the best and most popular songs, artists, upcoming talent and of course the award for best music video of the year. In 2017, among others, Boef, Lil 'Kleine, Maan, Teske, Vinchenzo and Kris Kross performed in Amsterdam. Bizzey kicked off the evening with a performance including special guests Josylvio, Jozo and Yung Felix. Supergaande and Yung Internet surprised the audience with two surprise performances. The evening was presented by Bizzey and Iris Enthoven.

Winnaars XITE Awards 2017

Categorie Winnaar
Best Music Video Boef - Habiba
Best Song Lil Kleine & Boef - Krantenwijk
Best Collab SBMG, Lil Kleine & DJ Stijco - 4x Duurder
Best Dutch Ronnie Flex
Best Belgian Dimitri Vegas & Like Mike
Best International Dua Lipa
Best Kickstart Josylvio
Best DJ Martin Garrix
Best Online Artist Supergaande
Best Fans Beliebers
Most Liked Music Video J Balvin & Willy William - Mi Gente

Winnaars XITE Awards 2015

Categorie Winnaar
Best Music Video Lil' Kleine & Ronnie Flex - Drank & Drugs
Best Male Ronnie Flex
Best Female Eva Simons
Best Collab Lil' Kleine & Ronnie Flex - Drank & Drugs
Kickstart Award Teske
Best Pop Nielson - Sexy Als Ik Dans
Best Hip Hop Lil' Kleine & Ronnie Flex - Drank & Drugs
Best Dance Martin Garrix - Forbidden Voices
Best Vlogging Monica Geuze - Laten Gaan
Streetteam Award B-Brave
Most Played Music Video Years & Years - King
Best Music Video Belgium Emma Bale - Run (Lost Frequencies Remix)
Best Music Video Germany Alle Farben ft. Anna Naklab & YOUNOTUS - Supergirl

Winnaars XITE Awards 2014

Categorie Winnaar
Best Music Video Yellow Claw & Rochelle - Shotgun
Best Male Mr Polska
Best Female Eva Simons
Best Collab Yellow Claw & Rochelle - Shotgun
Kickstart Award B-Brave
Best Pop Mr. Probz - Waves
Best Hip Hop The Opposites - Sukkel voor de Liefde (ft. Mr. Probz)
Best Dance DVBBS - Tsunami
Streetteam Award Mainstreet
Best Dressed Female Artist Krystl

Winnaars XITE O.D. Awards 2013

Categorie Winnaar
Dance Nicky Romero & David Guetta - Metropolis
Urban The Opposites - Slapeloze Nachten
Pop Gers Pardoel ft. Sef - Bagagedrager
Alternative Kensington - No Way Out
New Act Yellow Claw
Most Wanted Gers Pardoel ft. Sef - Bagagedrager


XITE mainly programs music video clips, sometimes following a particular genre or theme. XITE also devotes attention to music-related topics, with interviews, club and festival reports.

Year(s) Programma Presentation
2016 - now Week Mix James Eussen & Daisy Fransen
2016 XITE Festival Reports -
2016 XITE Zoekt Vlogger -
2015 XITE Festival Reports VJ Femke
2015 XITE Zoekt VJ Sol Wortelboer
2014 - 2015 Week Mix James Eussen & Christiaan Verhoef
2014 Hip Hop NL Jorik Scholten (Lil' Kleine)
2014 Festival Reports Salma Chafouk Idrissi
2014 The Nominees Ingrid Jansen
2013 - 2014 Daily Noise Sol Wortelboer (ma-woe) & Ingrid Jansen (Thu & Fri)
2013 On Tour Gwen van Poorten
2013 Clubtour Gwen van Poorten
2013 - 2014 Ziggo Top 20 Sol Wortelboer
2011 - 2012 Hi5 Lara Hoogstraten (2011) and Celine Bernaerts (2012)
2011 Xite Specials various vj's


Celine Bernaerts and Gwen van Poorten (2012)
Celine Bernaerts and Gwen van Poorten (2012)
  • Iris Enthoven (2016 - now)
  • Boris Lange (2014 - now)
  • Ingrid Jansen (2014 - now)
  • Femke van Leeuwen (2015-2016)
  • Jorik Scholten (2014)
  • Salma Chafouk Idrissi (2014)
  • Sol Wortelboer (2013-2015)
  • Sjaak P. van Es (2013)
  • Gwen van Poorten (2012-2013)
  • Celine Bernaerts (2011-2012)
  • Alain Keeven (2011-2012)
  • Sanne Bolten (2011)
  • Lara Hoogstraten (2011)


  1. ^ "Jaarrapport 2018" (PDF). SKO.
  2. ^ "XITE - Where Can You Find Us?". Retrieved 2020-09-16.
  3. ^ "XITE - Personalised Music Television -  Emerce eGuide". Retrieved 2018-05-21.
  4. ^ Jarco Kriek (1 April 2019). "Ondanks kritiek klanten ruilt Ziggo Stingray Music voor Xite Music om" (in Dutch).

External links

This page was last edited on 16 September 2020, at 07:28
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