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Athens/Atlanta, Georgia
United States
CityAthens, Georgia
ChannelsDigital: 18 (UHF)
Virtual: 34
BrandingUnivision 34 (general)
Noticias 34 Atlanta (newscasts)
OwnerUnivision Communications
(Univision Atlanta LLC)
First air date
April 18, 1989 (32 years ago) (1989-04-18)
Former call signs
  • WNGM-TV (1989–1999)
  • WHOT-TV (1999–2001)
  • WUVG (2001–2003)
  • WUVG-TV (2004–2009)
Former channel number(s)
  • Analog:
  • 34 (UHF, 1989–2009)
  • Digital:
  • 48 (UHF, until 2019)
Call sign meaning
Univision Georgia
Technical information
Licensing authority
Facility ID48813
ERP1,000 kW
HAAT328 m (1,076 ft)
Transmitter coordinates33°48′26.4″N 84°20′21.5″W / 33.807333°N 84.339306°W / 33.807333; -84.339306
Translator(s)35 (UHF) Athens
Public license information

WUVG-DT, virtual channel 34 (UHF digital channel 18), is a dual Univision/UniMás owned-and-operated television station licensed to Athens, Georgia, United States and serving the Atlanta television market. The station is owned by the Univision Local Media subsidiary of Univision Communications. WUVG-DT's studios are located on Peachtree Road NE in the Buckhead section of Atlanta, and its transmitter is located in North Druid Hills. Despite Athens being WUVG-DT's city of license, the station maintains no physical presence there.

WUVG-DT offers a Spanish-language programming format featuring news, talk shows, dramas, movies and other first-rate Spanish programming. The station is also active in many community outreach efforts and events throughout the year including several signature hosted celebrations—the two largest being Cinco de Mayo (May 5) and Fiestas Patrias (National Holidays) in September.

On cable, WUVG-DT is available on Charter Spectrum channel 15 in both standard and high definition, and on Comcast Xfinity channels 14 (SD) and 814 (HD).


The station went on air on April 18, 1989, as WNGM-TV,[2] with the call sign standing for North Georgia mountains. Initially the station ran a general entertainment format with cartoons, classic and recent sitcoms, blocks of country music programming, old movies and syndicated first-run shows; it also aired a local newscast and magazine program focusing on north Georgia.[2]

The station's transmitter was located 60 miles (97 km) away from Atlanta, reaching Athens with a grade A signal while sending a very weak signal into eastern metro Atlanta. As a result, many syndicators sold the rights for shows that were already on the Atlanta stations to WNGM. The station provided an alternative to viewers in areas which had moderate VHF reception and poor UHF reception from Atlanta. However, the station floundered in the ratings. By late 1988, the station was running a blend of infomercials, low-rated syndicated shows and movies, and shop-at-home programming. In 1989, after the Home Shopping Network failed to buy WVEU (now WUPA), it arranged for Whitehead Media to buy WNGM and the station then started airing HSN programming 24 hours a day.

In 1993, it moved closer to Atlanta via sharing the same radio tower as WFOX (97.1 FM) and WYAY (106.7 FM), one that Channel 34 was originally slated for. Two years later in 1996, WNGM switched to airing music videos as an affiliate of The Box Network. In 1997, HSN owner Silver King Broadcasting bought the station from Whitehead and one year later Silver King became USA Broadcasting after merging with the TV assets of Universal Pictures.

In October 1999, WNGM was the second of four USAB stations after Miami's WAMI-TV to convert to USAB's new "CityVision" general entertainment format and became "Hotlanta 34" under new WHOT-TV call letters. This marked channel 34's return to independent status after six years and gave Atlanta a second pure independent station. The other was Time Warner's WTBS, at the time still doubling as a national superstation, while WUPA and WATL were still semi-independent as both UPN and The WB offered a limited network schedule. Under the "CityVision" format, the station aired syndicated cartoons, off-network sitcoms and dramas, movies and syndicated talk and reality shows. It also picked up the Fox Kids block from WATL (as that station fully committed to Kids' WB) and obtained the rights to Atlanta Hawks basketball games for at least the 2000–01 season. While ratings were not spectacular during this period, they still were relatively decent especially compared to its time as an HSN and Box affiliate.

USAB had planned to continue expansion of the "CityVision" format to its other stations over time, and did expand to one additional market in Boston in August 2000. However, due to financial problems at USAB, plans were eventually scrapped and the entire group of USAB stations went up for sale with programming slimmed down in the interim. Both Disney/ABC and Univision were in the running, with Disney looking to partner WHOT with Cox-owned ABC affiliate WSB-TV, but in the end Univision outbid Disney in a close race. While Univision turned most of USA Broadcasting's stations into the nucleus of its new Telefutura network (which rebranded as UniMás in 2013), Atlanta was one of three USAB markets that did not have an existing Univision full-powered affiliate despite Atlanta having a small but growing Spanish-speaking population. As such, the station became WUVG (Univision Georgia) in November 2001 before becoming Atlanta's Univision affiliate on January 14, 2002.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[1]
34.1 1080i 16:9 WUVG-DT Main WUVG-DT programming / Univision
34.2 UniMás
34.3 480i 4:3 getTV GetTV
34.4 16:9 Mystery Court TV Mystery[3]


City of license Callsign Channel ERP HAAT Facility ID Transmitter coordinates
Athens WUVG-DT (DRT) 35 13.5 kW 111.3 m (365 ft) 48813 33°59′35.9″N 83°24′55.9″W / 33.993306°N 83.415528°W / 33.993306; -83.415528 (WUVG-DT (DRT))

Analog-to-digital conversion

WUVG shut down its analog signal, over UHF channel 34, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[4] The station's digital signal remained on its pre-transition UHF channel 48, using PSIP to display WUVG's virtual channel as 34 on digital television receivers.

The station airs UniMás on their digital subchannel 34.2, which is a rarity as Univision prefers their two networks to operate on two different channels rather than in multiplexed form. However, this is a legacy of analog television, the major disadvantage of sharing now being that 34.2 does not have the right to must-carry since the Federal Communications Commission (FCC) failed to implement it for digital TV stations, even for cable television systems that drop almost all analog channels to supposedly make more room for digital as Comcast has done locally.

As of August 2014, UniMás on 34.2 is being broadcast over the air in 1080i HD. On March 25, 2017, Escape was moved to WSB 2.2; at that point; 34.4 was removed, but moved back to 34.4 in late 2017.

News operation

WUVG launched its news department in April 2011, with twice daily half-hour evening newscasts at 6:00 and 11:00 p.m.—branded as Noticias 34 Atlanta (News 34 Atlanta)—anchored by Amanda Ramirez (now at WLII-DT) and Gianncarlo Cifuentes. The station also "Nuestra Georgia" (Our Georgia), hosted by Mariela Romero, airs Sundays at 6:00 p.m. WUVG has received multiple Emmy awards from the Southeast Regional Chapter of the National Academy of Television Arts and Sciences in recognition of excellence in television. The station also maintains a content partnership with the local Spanish language newspaper MundoHispanico.


  1. ^ a b "Digital TV Market Listing for WUVG-DT". RabbitEars.Info. Retrieved January 26, 2017.
  2. ^ a b Batts, Mollie (April 19, 1989). "Athens television hits the airwaves". The Red and Black. Retrieved September 9, 2021.
  3. ^ "Grit, Escape Diginets To Launch Aug. 18". TVNewsCheck. August 11, 2014. Retrieved August 12, 2014.
  4. ^ List of Digital Full-Power Stations

External links

This page was last edited on 9 September 2021, at 22:33
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