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WRBL 3 CBS logo.png

Columbus, Georgia
United States
CityColumbus, Georgia
ChannelsDigital: 15 (UHF)
Virtual: 3
BrandingWRBL News 3 (general/newscasts)
MeTV Columbus (DT2)
Affiliations3.1: CBS
3.2: MeTV
3.3: Ion
3.4: Laff
OwnerNexstar Media Group
(Nexstar Media Inc.)
First air date
November 15, 1953 (67 years ago) (1953-11-15)
Former channel number(s)
4 (VHF, 1953–1960)
3 (VHF, 1960–2009)
Both secondary:
ABC (1953–1960)
NBC (1960–1970)
Call sign meaning
Wireless Radio Bill Lewis
(launch engineer for former sister radio station now known as WRCG)
Technical information
Licensing authority
Facility ID3359
ERP1,000 kW
HAAT507 m (1,663 ft)
Transmitter coordinates32°19′16″N 84°47′28″W / 32.32111°N 84.79111°W / 32.32111; -84.79111
Public license information

WRBL, virtual channel 3 (UHF digital channel 15), is a CBS-affiliated television station licensed to Columbus, Georgia, United States, serving the Chattahoochee Valley of west-central Georgia and east-central Alabama. The station is owned by Nexstar Media Group. WRBL's studios are located on 13th Avenue in Columbus, and its transmitter is located in Cusseta.


WRBL first went on the air on November 15, 1953—just over a month after NBC affiliate WDAK-TV (channel 28, now WTVM on channel 9). It is Georgia's third-oldest station outside of Atlanta (after Macon's WMAZ-TV) as well as the second-oldest in Columbus. It would have been the fourth-oldest in Georgia, had WROM-TV, channel 9 in Rome not moved to Chattanooga, Tennessee in 1958, rebranded as WTVC. WRBL-TV was owned by Jim Woodruff along with WRBL radio (AM 1420, now WRCG, and FM 102.9, now WVRK). Originally on channel 4, it moved to channel 3 in 1960 as part of a regional frequency reallocation by the FCC, that saw WTVM move to channel 9 and WTVY in Dothan, Alabama move to channel 4. Ironically, the same company, Martin Theaters of Georgia, that purchased and moved WROM-TV and its channel 9 to Chattanooga, had also purchased WDAK-TV and oversaw its switch to the channel 9 VHF hi-band frequency in Columbus.

The station has always been a CBS affiliate owing to its radio sister's long affiliation with CBS Radio, but shared ABC with WTVM until the channel switch of 1960, when WTVM switched to ABC to get in line with then co-owned WTVC, also on channel 9. At that time, WRBL began sharing NBC with WTVM. WRBL is the only major station in Columbus that has never changed its original affiliation. Columbus was one of the very few two-station markets in the 1960s without its own primary NBC affiliate, although NBC affiliates in Albany, Atlanta and Montgomery could be picked up with relative ease. WYEA (channel 38, now WLTZ) took over the NBC affiliation when it opened in October 1970.

Woodruff owned the station until his death in a car crash in 1978. After his death, banks controlled the station until it was bought by Malcolm Glazer's Avant Corporation of Rochester, New York. He sold it to TCS Television Partners, who, in turn, sold it to Spartan Communications in 1995. Spartan later merged its company with Media General in 2000.

WRBL replaced RTV with MeTV on digital subchannel 3.2 on September 26, 2011, as part of a groupwide affiliation agreement with Media General; the channel replaced RTV on some Media General-owned stations in other markets.[1]

In early 2016, WRBL relaunched 3.3 as the Ion affiliate for the Chattahoochee Valley. 3.3 had been dark since the station closed the First Alert 24/7 Weather channel.

On January 11, 2017, Media General became part of the Nexstar Media Group.

On September 6, 2018, WRBL opened a news bureau on Columbus State University's downtown campus. The bureau is housed inside CSU's Carpenter Building. The bureau will allow interns from CSU to work alongside WRBL's news staff.[2]


Syndicated programming

Syndicated programming on WRBL includes Judge Mathis, The People's Court, Wheel of Fortune, and Jeopardy!

News operation

WRBL presently broadcasts 22 hours of locally produced newscasts each week (with four hours each weekday and one hour each on Saturdays and Sundays).

Due to economic conditions from 2008 through 2009, WRBL's owner Media General enacted a series of staff reductions that noticeably affected the amount of news that WRBL offered. First, 6:00 p.m. weekend newscasts were canceled in fall 2008, and the remaining weekend newscasts were eliminated in early 2009. Soon after, the 5:00 p.m. and noon newscasts were dropped. However, as of August 2010, the noon newscast has been added back to the WRBL lineup. On October 17, 2010, WRBL reinstated the Sunday night edition of News 3 Nightwatch. Unlike the previous newscasts that were canceled, the duties of these newscasts are spread throughout remaining staff members, including the anchor team. On September 12, 2011, the station revived News 3 First Edition weekdays at 5:00 p.m. On September 14, 2013, WRBL revived the Saturday edition of News 3 Nightwatch at 11:00 and on September 29, 2013, WRBL added a Sunday edition of News 3 Evening Edition at 6:30 p.m. WRBL launched High Definition newscasts on March 21, 2014 with News 3 Nightwatch at 12:30 a.m. (ran late after NCAA March Madness coverage).

Notable former on-air staff


The station's digital signal is multiplexed:

Channel Video Aspect PSIP short name Programming[3]
3.1 1080i 16:9 WRBL-TV Main WRBL programming / CBS
3.2 480i 4:3 WRBL-ME MeTV[4]
3.3 WRBL-IO Ion Television
3.4 WRBL-LF Laff


  1. ^ Me-TV Beefs Up Roster With 10 New Stations, TVNewsCheck, September 15, 2011.
  2. ^ "CSU and WRBL celebrate downtown news bureau, partnership". Ledger-Enquirer. September 6, 2018. Retrieved September 11, 2018.
  3. ^ RabbitEars TV Query for WRBL
  4. ^ Where to Watch Me-TV: WRBL

External links

This page was last edited on 16 October 2021, at 02:51
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