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Vodafone Greece

From Wikipedia, the free encyclopedia

Vodafone Greece (officially known as Vodafone-Panafon Hellenic Telecommunications Company S.A) is the Greek subsidiary of Vodafone. Its headquarters are in Halandri - one of the northern suburbs of Athens.

Details

Subscriber numbers issued in Greece by Vodafone begin with the 3 digit prefixes 694 and 695 followed by a unique seven digit combination. However, not all such numbers necessarily belong to Vodafone subscribers because of number portability for mobile telephony networks.

The network name is displayed as vodafone GR on most handsets with the exception of Apple devices where it has been shortened to display as vf-GR As a response to the 2019/20 COVID-19 pandemic, Vodafone have pushed out an update to all compatible devices to replace the network text with menoume spiti which translates to stay home.

History

Vodafone Greece was established in Greece in 1992 under the trade name Panafon – with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares.

Vodafone CU

Vodafone CU is prepaid sim card specialized for those who turn 18 to 24 years old in which it offers discount prices. It also serves those who are 25 years and older the website of Vodafone CU can be found on the top*. Vodafone CU is completely owned by Vodafone Greece and doesn't have the same offers as Vodafone

CYTA Hellas

Cyta Hellas was a fixed line operator owned by Cyta Cyprus it offered home internet, TV services and was an mvno operator on Vodafone's network. On April 1 2019 Cyta Hellas merged with Vodafone gaining 300.000 costumers. The costumers got a notice that they would be transferred to Vodafone as part of Vodafone's agreement to cease the Cyta Hellas brand by 2020. Vodafone also took a 1.200 kilometers of optical fiber that Cyta had built.

Marketing

As of 2003, Vodafone has had an exclusive contract with popular pop musician Sakis Rouvas as the spokesperson for the company in the Greek advertising campaign. Rouvas has completed multiple commercials for the company as well as advertising the brand within his music videos and albums. Likewise, Vodafone is the primary sponsor to his large concerts and recordings. While other record labels and artists do advertisements for other mobile companies as an exchange for sponsoring, Vodafone is the only Greek mobile company to be advertised primarily by a sole artist, with Rouvas' effort being a major marketing ploy to youth and young adult consumers.

See also

References

External links

This page was last edited on 19 October 2020, at 14:48
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