 | |
| Industry | Digital Marketing & Communications, Digital Transformation, and Design |
|---|---|
| Founded | 2002 |
| Headquarters | New York City |
Number of locations | New York Copenhagen |
Area served | Worldwide |
Key people | CEO, Sebastian Jespersen Company president, Mads Krogh Petersen |
| Services | Digital strategy
User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce Marketing-as-a-service |
Number of employees | 95 |
| Parent | Globant |
| Website | https://www.vertic.com/ |
Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen.[1] The agency creates digital marketing experiences based on technology, design and data.[2]
Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology.[3] Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.[4]
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History
In year 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.[6]
Year 2023, Vertic is part of Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees.Vertic have approximately 100 employees in 2 offices located in New York and Copenhagen.[7]
Initiatives
Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[9]
UN Global Compact
Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[10]
The Corporate Website Index
Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[11] It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.[12]
Partnerships
Forrester
Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[13]
Forbes
CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.[14]
Awards and recognition
In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.[15]
In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[16] for best brand website, the DRUMB2B Brave Awards[17] for the best use of data & technology in a website, the Internationalist Award[18] for innovative digital marketing, as well as the Webby Awards[19] for the best navigation structure.
References
- ^ "Vertic - Who We Are". vertic.com. Retrieved 2022-08-25.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ "Global Corporate Website Index". Global Corporate Website Index. Retrieved 2022-08-25.
- ^ Vertic (2023-02-16). "Who We Are - Vertic Digital Agency". Vertic - Who We Are. Retrieved 2023-02-16.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. 20 June 2017. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com (Press release). Retrieved 2021-01-20.
- ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com (Press release). Retrieved 2021-01-20.
- ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.
- ^ "Home". vertic.com. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
- ^ "Market Guide for Global Digital Marketing Agencies". Gartner. Retrieved 2022-06-15.
- ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.
This page was last edited on 27 September 2023, at 20:24