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Ustedes los ricos

From Wikipedia, the free encyclopedia

Ustedes los ricos
Directed byIsmael Rodríguez
Written byCarlos González Dueñas
Rogelio A. González
Ismael Rodríguez
Pedro de Urdimalas
StarringPedro Infante
Evita Muñoz "Chachita"
Blanca Estela Pavón
Music byManuel Esperón
CinematographyJosé Ortiz Ramos
Edited byFernando Martínez
Release date
  • 1948 (1948)
Running time
130 minutes

Ustedes los ricos (You the Rich) is a 1948 Mexican film. The film is the second in a trilogy produced during the Golden Age of Mexican cinema, starting with Nosotros los Pobres (We the Poor) earlier in 1948 and followed by Pepe the Bull (Pepe, el toro) in 1953. Ismael Rodríguez[1][2] directed all three films, with Pedro Infante as Pepe the Bull and Evita Muñoz "Chachita" as his daughter Chachita, while Blanca Estela Pavón only appeared as Celia in the first two, as she died in a plane crash in 1949.[3][4]


A carpenter named Pepe el Toro is in a car accident and Pepe gets into a fight with the passenger, which draws a crowd and the attention of the police. Afterwards Pepe tells Celia that the man he fought with is Chachita's birthfather, Manuel. Later, the father of Chachita and his mother goes to Chachita's house to talk to her to give her a better life. They want to Chachita to live with them so they can leave poverty, but she is not getting along with the rich comments over the poverty and also she is making friends with El Atarantado, a silly but loyal boy from the vicinity.

In the other side, Pepe get some jobs and soon is being pulled apart from his family by one of his old friends in jail, who is making him becoming closer to Ledo "El Tuerto" who has escaped from jail and wants to take revenge of losing his eye.

Finally Chachita decides that she wants to go home and leave her birth family, her birth father, surprised that Chachita's wants to leave and go back to poverty. When El Camello, a hunchback Lottery vendor learns that Lido is free and tries to tell Pepe, but is discovered by Lido's henchmen and throw him onto the tramway rails just at the moment the tramway passes over his legs losing them in the process. In his agony he sees Pepe but he does not live enough to warn him about the impending danger to his family and friends.

All the adults in the vicinity brings El Camello body to be buried, while this is happening, Lido set fire on Pepe's carpentry where Chachita and Emilio Giron, El Torito are trapped, Chachita's father saves her life but he dies in the process while Emilio Giron, el Torito is trapped in the fire. Pepe arrives too late to save his baby that is horribly burned to death. Some days later, Chachita goes to his grandmother home to seek counsel from her, but she finds her also alone, because she finds that no one is really paying respects to her son and only wants to wait more money. In Pepe's house, he is crying over his dead son remembering all the happy moments that he shared with him, finally he went out to leave his kid with La Chorreada.

Just moments later, his friend makes him know about the guilty of the fire and guides him to the Energy Company building where he is confronted by Lido El Tuerto and his henchmen, a fight begins with Lido shooting at Pepe but he only hits him in an ear, then the fist fight turns to Lido's side, until one of his allies dies electrocuted when failing in a high voltage room. The fight continues and Lido and his partner is getting Pepe to the board of the roof, but Pepe is able to pull both Lido and his partner to make them fall to their death.

Some time later, a meeting is done to celebrate the new born kid of Pepe and La Chorreada. Chachita's grandmother decides to live with them as long as she learned her lesson that money does not bring love and everyone is happy again.


  1. ^ Lahr-Vivaz, Elena (2016). Mexican Melodrama: Film and Nation from the Golden Age to the New Wave. Tucson, AZ: The University of Arizona Press. pp. 87–93. ISBN 9780816532513.
  2. ^ Maciel, David; Herschfield, Joanne (1999). Mexico's Cinema. Lanham, MD, USA: Rowman & Littlefield Publishers. p. 177-118, 166. ISBN 9780585241104.
  3. ^ Avendaño, Reyna (26 Sep 2018). "Presintió su muerte". El Universal. Mexico City, Mexico. Retrieved 30 Sep 2020.
  4. ^ Agráz Luna, Mario (21 July 2020). "Tres joyas del cine de oro (Three gems of golden cinema". La Crónica de Hoy. Mexico City, Mexico. Retrieved 8 November 2020.

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This page was last edited on 29 January 2021, at 07:56
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