Tabú (song)

On 25 October 2019, Alborán started posting cryptic illustrations of a group called El Clan.^[1] According to the captions, all of the figures are connected to flashbacks Alborán's character once experienced and were collectively aimed at a project called "Tabú" which would be out on 6 November.^[2] Three days later, Alborán posted the image of a partially masked Ava Max and hinted at a possible collaboration. Both artists confirmed the song "Tabú" a day after that.^[3]^[4] The singers performed the song live for the first time a few days before release.^[5]

Music video

The music video was released on 6 November 2019 and was directed by Santiago Salviche.^[6] The release of the video was broadcast live at Callao Square in Madrid.^[7] According to Diario Sur, the video is based on classic tragedies like Blood Wedding and Romeo and Juliet but with a futuristic spin, reminiscent of Blade Runner or Mad Max.^[6] Thematically, the video deals with a man falling in love just before getting married, therefore breaking a "taboo".^[8]

Personnel

Credits adapted from Tidal.^[9]

Pablo Alborán – songwriting, vocals
Ava Max – vocals
Edgar Barrera – production, engineering
Oscar Clavel – engineering
Bori Alarcón – mastering
Cirkut – mixing

Charts

Weekly charts

Chart performance for "Tabú"
Chart (2019–2020)	Peak position
Chile (Monitor Latino)^[10]	10
Mexico Airplay (Billboard)^[11]	10
Puerto Rico (Monitor Latino)^[12]	11
Spain (PROMUSICAE)^[13]	13
US Latin Pop Airplay (Billboard)^[14]	21

Year-end charts

2020 year-end chart performance for "Tabú"
Chart (2020)	Position
Puerto Rico Streaming (Monitor Latino)^[15]	97
Spain (PROMUSICAE)^[16]	90

Certifications

Certifications for "Tabú"
Region	Certification	Certified units/sales
Peru^[17]	Gold
Spain (PROMUSICAE)^[16]	2× Platinum	80,000^‡
^‡ Sales+streaming figures based on certification alone.

Release history

Release history and formats for "Tabú"
Region	Date	Format(s)	Label	Ref.
Various	6 November 2019	Digital download streaming	Warner	^[18]

References

^ "Pablo Alborán estrena el vídeo de "Tabú", su temazo junto a Ava Max, en la plaza de Callao". Europa FM (in Spanish). 6 November 2019. Retrieved 6 November 2019.
^ Rodríguez, Christian (30 October 2019). "Así suena el adelanto de "Tabú", la canción de Pablo Alborán y Ava Max". Cosmopolitan (in Spanish). Retrieved 6 November 2019.
^ "CONTINUARÁ... #Tabú #PabloAlborán&AvaMax TO BE CONTINUED #Tabú #PabloAlborán&AvaMax". Archived from the original on 2021-12-25. Retrieved 6 November 2019 – via Instagram.
^ Fernandez, Suzette (29 October 2019). "This Week in Latin Notas: Pablo Alborán Announces a Collaboration With Ava Max & More". Billboard. Retrieved 6 November 2019.
^ Villacañas, Javier (6 November 2019). "Así se ha vivido el estreno mundial de "Tabú", la canción de Pablo Alborán y Ava Max". Cadena 100 (in Spanish). Retrieved 6 November 2019.
^ ^a ^b Sotorrío, Regina (6 November 2019). "Pablo Alborán presenta su nuevo tema, 'Tabú', en Madrid". Diario Sur (in Spanish). Retrieved 6 November 2019.
^ "Pablo Alborán estrena sencillo "Tabú" ft Ava Max con transmisión en vivo". IHeartRadio Mexico (in Spanish). 6 November 2019. Retrieved 6 November 2019.
^ Herrero, Javier (6 November 2019). "Así suena "Tabú", lo nuevo de Pablo Alborán con Ava Max". Levante-EMV (in Spanish). Retrieved 6 November 2019.
^ "Tabú / Pablo Alborán, Ava max – Tidal". Tidal. Retrieved 6 November 2019.
^ "Top 20 Chile General – Monitor Latino". Archived from the original on 31 July 2020. Retrieved 26 December 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^ "Ava Max Chart History (Mexico Airplay)". Billboard. Retrieved 26 December 2020.
^ "Top 20 Puerto Rico General – Monitor Latino". Archived from the original on 21 April 2020. Retrieved 21 April 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^ "Pablo Alborán & Ava Max – Tabú" Canciones Top 50. Retrieved 21 June 2020.
^ "Ava Max Chart History (Latin Pop Songs)". Billboard. Retrieved 26 December 2020.
^ "Puerto Rico General Top 100 monitorLATINO / General - Audiencia" (in Spanish). Monitor Latino. 2020. Archived from the original on 13 August 2021. Retrieved 7 May 2022.
^ ^a ^b "Top 100 Songs Annual 2020" (in Spanish). Productores de Música de España. Retrieved 7 May 2022.
^ "Pablo Alborán recibe el año con disco de oro – Diario UNO". Archived from the original on 26 December 2020. Retrieved 26 December 2020.
^ "Tabú - Single by Pablo Alborán & Ava Max on Apple Music". iTunes. 6 November 2019. Retrieved 6 November 2019.

v t e Pablo Alborán
Studio albums	Pablo Alborán Tanto Terral Prometo Vértigo La Cuarta Hoja
Live albums	En Acústico Tour Terral (Tres Noches en Las Ventas)
Singles	"Solamente Tú" "Miedo" "Perdóname" "Te He Echado de Menos" "Tanto" "El Beso" "Quién" "Éxtasis" "Dónde está el Amor" "Por Fin" "Pasos de cero" "Recuérdame" "Inséparables" "Vívela" "La Escalera" "Palmeras en la nieve" "Se Puede Amar" "Saturno" "No Vaya a Ser" "Prometo" "Tabú"
Other songs	"Sous le ciel de Paris"
As featured artist	"Cuestión de Prioridades por el Cuerno de África" "Vuelvo a verte" "La de la Mala Suerte"

Ava Max

Studio albums
and singles

Heaven & Hell (2020)	"Sweet but Psycho" "So Am I" "Torn" "Salt" "Kings & Queens" "Who's Laughing Now" "OMG What's Happening" "My Head & My Heart"
Diamonds & Dancefloors (2023)	"Maybe You're the Problem" "Million Dollar Baby" "Weapons" "Dancing's Done" "One of Us" "Ghost"
Untitled third studio album (TBA)	"My Oh My"

Non-album singles

Promotional singles

Featured artist

"Make Up"
"Stop Crying Your Heart Out"

Other singles

"Choose Your Fighter"

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Background and promotion