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Greatest Hits Radio South Wales

From Wikipedia, the free encyclopedia

Greatest Hits Radio South Wales
Greatest Hits Radio logo.png
CitySwansea
Broadcast areaSwansea and South Wales
FrequencyMW: 1170 kHz
DAB: 12A
SloganThe Good Times Sound Like This
Programming
FormatClassic hits
NetworkGreatest Hits Radio
Ownership
OwnerBauer Radio
The Wave
History
First air date
30 September 1974
(as Swansea Sound)
1 September 2020
(as Greatest Hits Radio South Wales)
Links
WebsiteGHR South Wales

Greatest Hits Radio South Wales (formerly Swansea Sound) is a local radio station owned and operated by Bauer Radio as part of the Greatest Hits Radio network. It broadcasts to South Wales.

History

Launch; Swansea Sound era (1974–2020)

Swansea Sound began broadcasting at 6am on the 30th of September 1974. The first voice heard on the station was that of its launch managing director, Charles Braham:

“Bore da. Good Morning. As managing director I am very proud to say for the very first time that this is Swansea Sound bringing independent radio to Wales, to entertain, to inform and above all give yourselves a real involvement in community matters...”

DJ Chris Harper started the inaugural breakfast show with MFSB’s Love Is The Message. At its launch, it was the first and only commercial radio station in Wales and the seventh in the United Kingdom,[1] - it was also the first independent radio station to broadcast a bilingual service in the English and Welsh languages.[2]

Originally, the station broadcast on 257 metres (1170 khz) AM and 95.1 FM before moving its FM frequency to 96.4 in the early 1980s.

Frequency split, launch of The Wave (1995)

Until the early 1990s, FM adoption in the UK was relatively low, so it was common practice amongst stations to simulcast their programming on both AM and FM frequencies. Starting in the late 1980s, the UK government and the IBA required that ILR and BBC stations cease simulcasting and provide separate services on their AM and FM frequencies. This change occurred at Swansea Sound in 1995. Their FM frequency became a CHR (contemporary hit radio) station called 96.4 Sound Wave (now 96.4 The Wave), while Swansea Sound continued to broadcast as normal on 1170 AM.

Sale to UTV Media (2006)

In 2006, UTV Media purchased the Wireless Group, owners of radio stations across the UK including Swansea Sound. It gave the station a new jingle package, logo and slogans, as well as a significant expansion to local programming.

In late 2016, UTV’s television assets were sold to ITV plc. The radio division of the company was later sold to News UK, and renamed back to its original name, the Wireless Group.

At News UK, its sister stations included TalkSport and the relaunched Virgin Radio UK.

Station sale; rebrand as Greatest Hits Radio (2020)

The final Swansea Sound logo used before its rebrand.
The final Swansea Sound logo used before its rebrand.

On 8 February 2019, Swansea Sound was sold alongside The Wave and the Wireless Group's network of local radio stations to Bauer Radio. The sale was ratified in March 2020 following an inquiry by the Competition and Markets Authority.[3]

Under the terms of the deal, Swansea Sound, along with its sister station The Wave, and over 40 others acquired in the deal had to remain in a “hold separate” ownership until early 2020.[4]

On 27 May 2020, Bauer announced that Swansea Sound would rebrand and join the Greatest Hits Radio network from 1 September 2020.[5]

Most of the station's local output - including Breakfast, Drivetime and Welsh language shows - was retained due to OFCOM rules restricting programme sharing between the UK nations.

Programming

Local programming is produced and broadcast from Bauer's Gowerton studios from 6am - midnight on weekdays, 6-10am at weekends and 10pm - midnight on Sundays.[6] As part of its licence requirements, the station airs a Welsh language late show from 10pm - midnight, Sunday-Friday, presented by Gareth Hurford.

Networked programming airs overnight and at weekends, produced and broadcast from Bauer's studios in Manchester, London, Liverpool, Birmingham, Nottingham and Glasgow.

News

Bauer’s Swansea newsrooms broadcasts local news bulletins hourly from 6am to 7pm on weekdays and from 7am to 1pm at weekends. Headlines are broadcast on the half-hour during weekday breakfast and drivetime shows, alongside traffic bulletins. National bulletins from Sky News Radio are carried at other times.

See also

References

  1. ^ The Welsh Academy Encyclopedia of Wales. Cardiff: University of Wales Press 2008.
  2. ^ Mercator Media Monographs 1: The Welsh Language in the Media Archived 2011-06-11 at the Wayback Machine
  3. ^ https://www.bauermedia.co.uk/newsroom/press-releases/cma-today-clears-the-acquisitions-of-lincs-fm-celador-radio-ukrd-and-wireless-local-stations CMA today clears the acquisitions of Lincs FM, Celador Radio, UKRD and Wireless local stations, Bauer Media, 12 March 2020
  4. ^ "Bauer Media enters Hold Separate after recent radio acquisitions". RadioToday. 2019-03-05. Retrieved 2020-08-29.
  5. ^ Most of acquired Bauer stations to become Greatest Hits Radio Stuart Clarkson, Radio Today, 27 May 2020
  6. ^ Greatest Hits Radio - South Wales public file

External links

This page was last edited on 25 October 2020, at 07:47
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