Sunbeam Bread

Sunbeam

Product type	Baked goods
Owner	Quality Bakers of America
Country	United States
Introduced	1942 (1942)
Website	qba.com

Sunbeam Bread is a franchised brand of white bread, rolls, and other baked goods owned by the Quality Bakers of America cooperative.^[1] The bread products are produced and distributed by regional bakeries.

History

The brand was launched in 1942 and was first marketed in New Bedford, Massachusetts.^[2] Annual sales of the branded bread products exceed $400 million.^{[citation needed]}

Little Miss Sunbeam

Sunbeam's long-time mascot is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana.^[3] The image of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s. Flowers Foods, the largest distributor of Sunbeam bread, has used this image of Little Miss Sunbeam on billboards and bread bags during the holiday season, in their Sunbeam markets, since 2001. US soldiers in Vietnam would state that they were members of the "Little Miss Sunbeam Club," as they had no wounds as declared in the "batter-whipped" bread's promotional claim of "no holes" ensuring freshness and firmness.

Licensees

• Aunt Millie’s
• Bimbo Bakeries USA
• Flowers Foods
• Lewis Bakeries^[4]
• Schmidt Baking Company
• Wolf Bakeries

See also

• List of brand name breads

References

External links

Wikimedia Commons has media related to Sunbeam Bread.

• Quality Bakers of America Cooperative website

This page was last edited on 23 February 2024, at 13:47