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Slogan (1969 film poster).jpg
Theatrical release poster
Directed byPierre Grimblat
Written byFrancis Girod
Melvin Van Peebles
Pierre Grimblat
Produced byFrancis Girod
StarringJane Birkin
Serge Gainsbourg
Andréa Parisy
CinematographyClaude Beausoleil
Edited byFrançoise Garnault
Jacques Witta
Music bySerge Gainsbourg
Distributed byCocinor (France)
Royal Films International (USA)
Release date
  • 27 July 1969 (1969-07-27) (France)
  • 16 March 1970 (1970-03-16) (U.S.)
Running time
90 minutes

Slogan (French Title: L'amour et l'amour) is a 1969 French satirical romantic drama film written and directed by Pierre Grimblat. It stars Serge Gainsbourg and Jane Birkin in their first film together. The film marked the beginning of the 13-year relationship between Gainsbourg and Birkin.[1][2]


Serge Fabergé (Gainsbourg) is a 40-year-old director who leaves his pregnant wife (Parisy) to attend an advertising award festival in Venice. There he meets Evelyne (Birkin), a young British woman, and initiates an affair. Evelyne eventually leaves him for another man.


Grimblat initially wanted American actress Marisa Berenson to play the role of Evelyne, but decided on a British actress instead.[3]

Director Pierre Grimblat was up for an award in Venice for a Renault advert, and because nobody knew what he looked like, he asked Serge Gainsbourg to pretend he was Grimblat and collect the award, so that he could film the ceremony and use the footage in Slogan.[4]

The filming of Slogan was temporarily delayed due to the 1968 riots in France.[5]



  1. ^ Robinson, Lisa. "The Secret World of Serge Gainsbourg". Vanity Fair. Vanity Fair Pub. Co. Retrieved 24 November 2015.
  2. ^ Brierly, Dean. "Serge's Stimulating Slogan". Cinema Retro. Solo Pub. Retrieved 24 November 2015.
  3. ^ Simmons, Sylvie (2002). Serge Gainsbourg : a fistful of gitanes : requiem for a twister (1st ed.). Cambridge, MA: Da Capo Press. p. 51. ISBN 9780306811838.
  4. ^ Allen, Jeremy (2021). Relax Baby Be Cool. London: Jawbone Press. p. 106. ISBN 978-1-911036-65-4.
  5. ^ Simmons, Sylvie (2002). Serge Gainsbourg : a fistful of gitanes : requiem for a twister (1st ed.). Cambridge, MA: Da Capo Press. p. 53. ISBN 9780306811838.

External links

This page was last edited on 9 October 2021, at 01:19
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