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Sid Bernstein (editor)

From Wikipedia, the free encyclopedia

Sid Bernstein
Sidney Ralph Bernstein


Sidney "Sid" Ralph Bernstein (1907-1993)[1] was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age.

Then-23 year old[2][3] Sid Bernstein[4] was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death.[2]

Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.[4][1]

The late Crain senior editor Fred Danzig[5][6] had described the late chairman of the executive committee as "the conscience of the business in many ways,"[2] a statement seconded by Rance Crain, "son of the founder and now president of the corporation."[1]

He authored "This Makes Sense to Me: An Opinionated Editor Speaks Out."[4][7]


A Chicago native, Bernstein began his career as a teen-age "office boy"[2] and messenger[1] at the 1916-founded company that became Crain.[1][8]

He used his Con-SID-erations column to make challenges in what The Times called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attemptd to purchase items at list price.[9]


His undergraduate education was at University of Illinois, and his MBA is from University of Chicago.[1]

He died Saturday, May 29.[10] "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."[1][11][12]


  1. ^ a b c d e f g Wolfgang Saxon (May 30, 1993). "S. R. Bernstein, 86, Editor and Publisher Of Advertising Age". The New York Times.
  2. ^ a b c d Paul Sloan (May 30, 1993). "Sidney R. Bernstein, 86". Chicago Tribune.
  3. ^ "Sid Bernstein". Advertising Age. June 14, 1993.
  4. ^ a b c "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. May 31, 1993.
  5. ^ Abbey Klassen (April 29, 2011). "Longtime Ad Age Editor Fred Danzig Dies at 85". Advertising Age.
  6. ^ "Advertising: New Editor Appointed at Advertising Age". The New York Times. May 28, 1984.
  7. ^ Sid Bernstein (1976). This Makes Sense to Me: An Opinionated Editor Speaks Out. ISBN 978-0872-51022-7.
  8. ^ "G.D. Crain Jr. Dies at 88; Published Advertising Age" (PDF). The New York Times. December 17, 1973.
  9. ^ When they asked for an S/H fee, he offered them free publicity of a kind they might not want.
  10. ^ Weiss Hospital, Parshat NaSo. Funeral was Tuesday, Temple Shalom, Chicago.
  11. ^ Rance Crain (June 7, 1999). "Recalling a Simpler Time". Advertising Age.
  12. ^ Henry "Hank" Bernstein worked for Crain Communications and retired 1999.

This page was last edited on 15 September 2020, at 04:48
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