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Shared information bias (also known as the collective information sampling bias, or common-information bias) is known as the tendency for group members to spend more time and energy discussing information that all members are already familiar with (i.e., shared information), and less time and energy discussing information that only some members are aware of (i.e., unshared information).[1][2] Harmful consequences related to poor decision-making can arise when the group does not have access to unshared information (hidden profiles) in order to make a well-informed decision.[1][3]
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Transcription
Every day, you take advantage of all kinds of services, mobile, social media, free internet search, and more. When you use these services, you're sharing information about yourself, with friends, with businesses, while you're out and about, while you're at home. That information is shared and sold within businesses, with their affiliates, with ad networks. So in a typical day, you might shop at a store and use a loyalty card to take advantage of the sale. And your shopping habits maybe shared or sold. You might need to fill a prescription, and your prescription history maybe shared or sold. You might use a daily coupon app to get a deal at a nearby restaurant, and your location information may be shared or sold. You might visit a new site where you notice an ad for your favorite brand of shoes. It's an online sale, this weekend only, so you buy a pair. And the articles you read and your shoe preferences maybe shared or sold. You might log into a social network and see that your friends are filling out an All About Me quiz. You get the quiz app and share your answers. And your quiz responses and profile information may be shared or sold. A regular day-- you've taken care of business, used some free services, gotten some good deals, and revealed all kinds of information about yourself. So at the end of the day, the question is who has your information? And where is it going next? [MUSIC PLAYING]
Causes
Although discussing unshared information may be enlightening, groups are often motivated to discuss shared information in order to reach group consensus on some course of action. According to Postmes, Spears, and Cihangir (2001), when group members are motivated by a desire to reach closure (e.g., a desire imposed by time constraints), their bias for discussing shared information is stronger. However, if members are concerned with making the best decision possible, this bias becomes less salient.[4] In support of the observations by Postmes et al. (2001), Stewart and Stasser (1998) have asserted that the shared information bias is strongest for group members working on ambiguous, judgment-oriented tasks because their goal is to reach consensual agreement than to distinguish a correct solution.[5]
The shared information bias may also develop during group discussion in response to the interpersonal and psychological needs of individual group members. For example, some group members tend to seek group support for their own personal opinions. This psychological motivation to garner collective acceptance of one's own initial views has been linked to group preferences for shared information during decision-making activities (Greitemeyer & Schulz-Hardt, 2003; Henningsen & Henningsen, 2003)[6][7]
At the same time, when acting together with others toward a joint goal, representing a co-actor’s task can be beneficial as it enables agents to predict others’ actions and to integrate them into their own action plan. For example, knowledge about a co-actor’s task can be useful if access to online perceptual information about the co-actor’s action is unavailable such that monitoring the co-actor’s unfolding action and continuously adjusting in an appropriate manner is not possible. This was shown in a study where dyads coordinated forward jumps of different distances such that they would land at the same time .[8]
Lastly, the nature of the discussion between group members reflects whether biases for shared information will surface. According to Wittenbaum et al., 2004), members are motivated to establish and maintain reputations, to secure tighter bonds, and to compete for success against other group members.[9] As a result, individuals tend to be selective when disclosing information to other group members.
Avoidance strategies
Several strategies can be employed to reduce group focus on discussing shared information:
- Make effort to spend more time actively discussing collective decisions. Given that group members tend to discuss shared information first,[10] longer meetings increase likelihood of reviewing unshared information as well.
- Make effort to avoid generalized discussions by increasing the diversity of opinions within the group (Smith, 2008).
- Introduce the discussion of a new topic to avoid returning to previously discussed items among members (Reimer, Reimer, & Hinsz, 2010).[11]
- Avoid time pressure or time constraints that motivate group members to discuss less information (Kelly & Karau, 1999; Bowman & Wittenbaum, 2012).[12][13]
- Clarify to group members when certain individuals have relevant expertise (Stewart & Stasser, 1995).[14]
- Include more group members who have task-relevant experience (Wittenbaum, 1998).[15]
- Technology (e.g., group decision support systems, GDSS) can also offer group members a way to catalog information that must be discussed. These technological tools (e.g., search engines, databases, computer programs that estimate risk) help facilitate communication between members while structuralizing the group's decision-making process (Hollingshead, 2001).[16]
See also
References
- ^ a b Forsyth, D. R. (2009). Group dynamics (5th ed.). Pacific Grove, CA: Brooks/Cole.
- ^ Stasser, Garold; Stewart, Dennis (1992). "Discovery of hidden profiles by decision-making groups: Solving a problem versus making a judgment". Journal of Personality and Social Psychology. 63 (3): 426–434. doi:10.1037/0022-3514.63.3.426.
- ^ Baked, D. F. (2010). Enhancing group decision making: An exercise to reduce shared information bias. Journal of Management Education, 34, 249-279.
- ^ Postmes, T., Spears, R., & Cihangir, S. (2001). Quality of Decision Making and Group Norms. Journal of Personality and Social Psychology, 80, 918-930.
- ^ Stewart, D. D., & Stasser, G. (1998). The sampling of critical, unshared information in decision-making groups: The role of an informed minority. European Journal of Social Psychology, 28, 95-113.
- ^ Greitemeyer, T. & Schulz-Hardt, S. (2003). Preference-consistent evaluation of information in the hidden profile paradigm: Beyond group-level explanations for the dominance of shared information in group decisions. Journal of Personality and Social Psychology, 84, 322-339.
- ^ Henningsen, D. D., & Henningsen, M. L. M. (2003). Examining social influence in information-sharing contexts. Small Group Research, 34, 391–412.
- ^ Joint Action: Mental Representations, Shared Information and General Mechanisms for Coordinating with Others.MINI REVIEW article [https://www.frontiersin.org/articles/10.3389/fpsyg.2016.02039/full Front. Psychol., 04 January 2017
- ^ Wittenbaum, G. M., Hollingshead, A. B., Paulus, P. B., Hirokawa, R. Y., Ancona, D. G., Peterson, R. S., Jehn, K. A., & Yoon, K. (2004). The functional perspective as a lens for understanding groups. Small Group Research, 35, 17-43.
- ^ Winquist, J. R., & Larson, J. R., Jr. (1998). Information pooling: When it impacts group decision making. Journal of Personality and Social Psychology, 74, 371-377.
- ^ Reimer, T., Reimer, A., & Hinsz, V. B. (2010). Naive groups can solve the hidden-profile problem. Human Communication Research, 36, 443-467.
- ^ Kelly, J. R.; Karau, S. J. (1999). "Group decision making: The effects of initial preferences and time pressure". Personality and Social Psychology Bulletin. 25 (11): 1342–1354. doi:10.1177/0146167299259002. S2CID 145337614.
- ^ Bowman, Jonathan M.; Wittenbaum, Gwen M. (2012). "Time pressure affects process and performance in hidden-profile groups". Small Group Research. 43 (3): 295–314. doi:10.1177/1046496412440055. S2CID 145173675.
- ^ Stewart, Dennis D.; Stasser, Garold (1995). "Expert role assignment and information sampling during collective recall and decision making". Journal of Personality and Social Psychology. 69 (4): 619–628. doi:10.1037/0022-3514.69.4.619.
- ^ Wittenbaum, Gwen M. (1998). "Information sampling in decision-making groups: The impact of members' task-relevant status". Small Group Research. 29 (1): 57–84. doi:10.1177/1046496498291003. S2CID 145106544.
- ^ Hollingshead, A. B. (2001). Cognitive interdependence and convergent expectations in transactive memory. Journal of Personality and Social Psychology, 81, 1080-1089.
This page was last edited on 21 January 2024, at 16:44