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sera (company)

From Wikipedia, the free encyclopedia

sera
Company typeLimited Liability Company/Family Owned
IndustryFishkeeping
FoundedGermany (1970)
HeadquartersHeinsberg, Germany
Key people
Josef Ravnak, General manager, Anny Ravnak, Commercial management
ProductsVipan
Aqutan
Costapur
Number of employees
  • 200 (2023)
Websitewww.sera.de

Sera is a company that produces and sells home aquaculture and aquarium products and food for pet fish.[1] The company is based in Heinsberg (North Rhine-Westphalia), Germany.[1]

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Transcription

History

The company was founded in 1970 by Josef Ravnak,[2] a fish food salesman. The name “Sera” is a combination of Ravnak's first name: Sepp (nickname for Josef), and his family name: Ravnak.

Shortly after its founding, the company began to specialize in a new process called lyophilization, which preserves food animals with optimal retention of their nutrients and vitamins.

Early years

In 1972, sera Vipan flakes became the company's flagship food. The company's focus broadened to include the Aquarium hobby as a whole and throughout the decade they developed water conditioners, such as Sera Aqutan and Sera Morena; aquatic plant fertilizers, such as Sera Florena; and aquarium fish medications, such as Sera Costapur and Sera Baktopur. A series of water testing kits was also developed.

Towards the end of the 1970s, Sera turned to the garden pond sector and developed a complete range of pond care products. Turtle and other Reptile products were added at this time.

Throughout the 1980s, sera increased its product lines with foods, vitamins, and technological products. During these years sera Bio-Denitrator was launched, which was the first mechanism to target the biological breakdown of nitrate in an aquarium.

Now, Sera is known for its high-quality feed, care and technical products and, running its business in more than 80 countries[3] and has global outlets on most of the continents.

See also

References

  1. ^ a b "Sera". Aricol. Retrieved 2023-01-25.
  2. ^ "Sera Aquarium Products". tulipaqua. Retrieved 2023-12-05.
  3. ^ "Sera". Aricol. Retrieved 2023-12-05.
This page was last edited on 18 February 2024, at 13:16
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