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From Wikipedia, the free encyclopedia

See Group Ltd
See Tickets
FormerlyWay Ahead Records
Way Ahead Group
IndustryLive Entertainment
Ticketing systems
Ticket retail and distribution
FoundedWay Ahead Records, Nottingham
Area served
Key people
Rob Wilmshurst (CEO)
ProductsLive event tickets, ticket technology
ParentVivendi Village
(Vivendi SA)
SubsidiariesSee Tickets USA

See Tickets is the trading name of an international ticketing services company owned by Vivendi SA. See Tickets' head office is on Upper Parliament Street in Nottingham, and operates throughout Europe and North America under the See Tickets brand, with over 15 offices in cities including; London, Los Angeles, New York, Nashville, Paris, Marseille, Madrid, Berlin, Amsterdam, Groningen, Antwerp, Lisbon and Zurich. See Tickets operates independently and is not owned by any single venue group or promoter.


The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital.

Since 2011, See has been a wholly owned subsidiary of Vivendi SA, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of €29 billion in 2010.(2)

In December 2014, See opened its first US office in Los Angeles, California. See expanded its US presence in June 2016, after its parent company Vivendi acquired ticket agency Flavorus from SFX Entertainment for $4 million, now rebranded as See Tickets.(3) In November 2019 a second office opened in the US in Nashville, Tennessee.[1]

In April 2018, See again expanded by acquiring LiveStyle's Netherlands-based online ticketing service, Paylogic. As part of the deal, See Tickets US tickets LiveStyle's US-based events such as; Electric Zoo, Life in Color, Sunset Music Festival, and Spring Awakening.[2]

In 2019, Vivendi-owned French ticket agent Digitick moved to fully integrate with See Tickets and re-branded as Digitick by See Tickets.[3] Later in 2019, Paylogic also rebranded as See Tickets.[1]

In January 2020, See Tickets further expanded their European presence by acquiring Swiss-based Starticket from the TX Group, which currently sells over 5 million tickets annually.[4]


Today, See Tickets retails and distributes tickets for music, festival, theatre, sport, comedy, exhibition and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015 Glastonbury Festival in 29 minutes.[1]

See Tickets is a full service ticket agency and services to clients include custom UX and UI development, marketing, customer care, access control and all aspects of ticketing and account management.

See Tickets' global client list includes well known event promoters, festivals and venues such as: Universal Music Group, Glastonbury Festival, S.J.M. Concerts, Houses of Parliament, BBC, Alexandra Palace, Kew Gardens, Rock in Rio Lisboa, Raymond Gubbay, Professional Darts Corporation, The Queen Mary, English Heritage, Society of London Theatre, Louis Vuitton, Tomorrowland, Electric Zoo, and Boardmasters Festival.

In 2017, See Tickets launched "Fan to Fan", an ethical secondary ticket re-sale platform that allowed customers to only sell their tickets online via see at face value or less.[5] See Tickets was the first ticket agency to launch its own ethical ticketing platform. In 2019, See Tickets reported that ethical ticket sales through Fan to Fan were up 50% vs the same time in 2018.[6]

Again in 2017, See also launched "Fan Share" a peer to peer marketing system to allow customers to earn rewards from event organisers for assisting with the sale of tickets on-line.[7]

2019 saw See Tickets launch their new digital ticket service to combat the resale of tickets at an inflated price on the secondary market, which was used for new tours from Declan McKenna and Bombay Bicycle Club. The digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer's user account, mobile device and See Tickets app.[8]

In 2020, See Tickets launched a contactless access control system as a way to provide clients with a safe way to manage event entry using a standalone scanning point.[9]

See also


  1. ^ a b "Paylogic".
  2. ^ "Vivendi's See Tickets Acquires Paylogic and Enters Into Deal With LiveStyle". Billboard.
  3. ^ "Place de concert, festivals, spectacles, sport... | Achetez vos billets sur Digitick". Digitick.
  4. ^
  5. ^ "See Tickets launches Fan2Fan resale platform".
  6. ^ "Ethical ticket resales up 50% at See Tickets". IQ Magazine. 2019-12-17. Retrieved 2020-07-03.
  7. ^ "Fan-Share by See Tickets - Use See to Support Peer to Peer Selling".
  8. ^ "See Tickets News". See Tickets.
  9. ^ "See Tickets unveils contactless access control technology". Retrieved 2020-07-03.

External links

This page was last edited on 31 December 2020, at 13:31
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