Sanatogen was a "brain tonic" invented by the Bauer Chemical Company, in Germany in 1898 and sold worldwide[1]
In the US it was advertised as a "nerve revitaliser". The medicine was prohibited in Australia in 1915 during World War I and a British-made substitute "Sanagen" was introduced to the Australian market the following year, claiming to be "identical to Sanatogen". The product became fashionable in China in the early 20th century and won the favour of many renowned people.[1]
The indications or uses for this product provided by the manufacturer were: "Food tonic. A concentrated nutrient with tonic properties... easily digested and absorbed and is recommended as an effective means of reinforcing the daily diet of anaemic and convalescent patients."[2]
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Sanatogen health powder 1959 10sec TV commercial
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Granada Continuity & Adverts - 16th February 1988 (1)
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Alka Seltzer 1959 TV commercial
Transcription
Product information
The ingredients have been described as:
- pure milk protein – 95% (drug active ingredients)
- sodium glycerophosphate – 5% (drug active ingredients)[2]
Marketing
The product was marketed extensively in Europe and the US with such slogans as "Endorsed by over 20,000 Physicians".[3]
Court case
In 1913 the product was at the centre of a United States Supreme Court case: Bauer & Cie. v. O'Donnell. The product was also the subject of intellectual property litigation worldwide.[4]
Other products
The Sanatogen brand persists in the UK as a fortified wine, with an alcohol content of 15%.[5]
Sanatogen is also the name of a modern multivitamin product manufactured by Fisons before being sold to Roche, and later Bayer.[6]
References
- ^ a b Pei-yin Lin and Weipin Tsai (eds) (2014), Print, Profit, and Perception: Ideas, Information and Knowledge in Chinese Societies, 1895-1949, Brill Academic Pub, ISBN 978-9004259102, pp.128-135 [1]
- ^ a b "Sanatogen | National Museum of American History". National Museum of American History. Smithsonian Institution. Retrieved 15 July 2020.
- ^ Everybody's Magazine, Vol, XXXVVII, No. 5, May 1918, p.111, [2]
- ^ Banerjee, Arpan; Beldiman, Dana (23 October 2020). "International trade mark enforcement under the Versailles Treaty: a case study of Sanatogen". Forgotten Intellectual Property Lore.
- ^ "Sanatogen Tonic Wine Original 70Cl". Retrieved 24 September 2014.
- ^ "Sanatogen". Retrieved 24 September 2014.
This page was last edited on 30 August 2023, at 13:09