Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
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Transcription
See also
- Comparison of CRM systems
- Information technology management – the discipline whereby all of the information technology resources of a firm are managed in accordance with its needs and priorities
- Predictive analytics – Statistical techniques analyzing facts to make predictions about unknown events
- Sales Management Systems – Microsoft software
References
Sources
- Rodriguez, Michael; Honeycutt, Earl D. (2011). "Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance". Journal of Business-To-Business Marketing. 18 (4): 335–356. doi:10.1080/1051712X.2011.574252. S2CID 167515127.
- Jordan, Jason (2010-07-31). "Sales Management Best Practices: Six Essential Processes". Sales & Marketing Management. Retrieved 2024-03-12.
- Darmon, René Y. (2007). Introduction to the Dynamic Sales Force Management Process. Cambridge University Press. ISBN 978-0-521-84834-3.
- Haag, Stephen; Cummings, Maeve; McCubbrey, Donald J.; Pinsonneault, Alain; Donovan, Richard (2006). Management Information Systems for the Information Age (Third Canadian ed.). Canada: McGraw-Hill Ryerson. pp. 50 & 176–177. ISBN 0-07-095569-7.
This page was last edited on 25 March 2024, at 20:07