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From Wikipedia, the free encyclopedia

Sailor Jerry
Born
Norman Keith Collins

January 14, 1911
DiedJune 12, 1973(1973-06-12) (aged 62)
Other namesNorman K. Collins, Norman "Sailor Jerry" Collins, NKC, Sailor Jerry, SJ, $
Occupation(s)Tattoo artist, sailor, musician
SpouseLouise Collins (wife)

Norman Keith Collins (January 14, 1911 – June 12, 1973), known popularly as Sailor Jerry, was a prominent American tattoo artist in Hawaii who was well known for his sailor tattoos.[1]

YouTube Encyclopedic

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  • Art Talk: Mike Brown
  • Sailor Jerry Flash! - Tattoo Flash Painting
  • Counting Cars: Customizing a Sailor Jerry Chopper for Charity (Season 6) | History

Transcription

[MUSIC PLAYING] ERICH WEISS: My name's Erich Weiss, and I am the director of the documentary "Hori Smoku Sailor Jerry." It's a documentary about the life and times of Sailor Jerry Collins, who is an infamous tattoo artist who was based in Honolulu, Hawaii from the late '20s to when he died in 1973. I think during the movie, my image of Hawaii changed and shifted, because I'm from the East Coast. I'm from Philadelphia. So Hawaii really is another world away. And when you think of Hawaii, you think of hula girls and pig roasts, that kind of thing. And researching for the film, I learned about where Jerry tattooed. And that was Hotel Street, which is Chinatown area. And it's always been kind of notorious because that's where soldiers and sailors would go to drink, meet a lady-- usually a lady for hire-- and get tattooed. And I listened to stories about how seedy and dirty and dangerous that area was, and I was attracted to that. -That's pretty awesome. ERICH WEISS: Well, hello. It's Mike Malone. Kandi Everett. -Damn! ERICH WEISS: There's a lot of people that are still here that were tattooed by Sailor Jerry. And you can find people that worked in Jerry's shop just after when Mike Malone took it over. It was called China Sea then. So there are continuous lines of history that you can follow. And people that remember what Hotel Street was like, and what that era represented. There's Mike Brown, who's still working here. Around the '70s, I think that's when Chinatown started to really go on its decline. And Mike Brown worked at China Sea during that time period. And now he's working in Waikiki. MIKE BROWN: Oh yeah, it was Skin Deep Tattoo, in the heart of Waikiki. Right next to the Tiffany building. The majority of our tattoos here are done on tourists. Plumerias, hibiscus, turtles, koi fish. We do have guys that come in and want a traditional style tattooing. I can do it no problem because that's what I started out doing, was that style work. So I have no problem with that. I grew up in suburbs of Los Angeles. A little town called Pico Rivera. Yeah, most of the people I hung out with had tattoos. All the older guys did. Peacocks like this. I think the peacock was the most-used image at that time, in the late '60s. I think that the old junkies used to do it to hide their needle marks. That was the whole significance of it. They'd get the body here, and then the tail would come down there. And this arm, was a little bit of my recreational drug abuse caused me to have surgery on my arms. Kids love it. I was not doing real good in California. I guess everybody knows. I was a drug addict, and I needed to get away from the drugs that were there. So I came here. Got away from those drugs, and soon found other drugs here. But I would go through downtown on my way to Waikiki. And I'd look down the street to see if the shop was open. It was never open because at that time Mike Malone was in the process of opening a shop after Sailor Jerry died. He had died in June, and I moved here in the beginning of August. So it still had the Sailor Jerry sign out front. So one day, I noticed the shop was open. I walked in, and met Mike. That was the only tattoo scene that was going on here at that time in '73. So I just started coming around the shop, and then from there, we started hanging out together. Back in the old days in the '70s, there weren't a lot of haoles here-- or white people. We were definitely the minority at that time. And so if you met somebody that was a haole-- and you were a haole-- you became friends with them if you wanted to have friendship. Because the locals really didn't take to us that good in those days. They were real hesitant because all the stigma of Captain Cook. And from then on, how they've raped and pillaged the islands. Before I started tattooing, came over here in '73. And I like to eat sweets, always have. So I decided, well, maybe I'll be a baker. So I went to baking school for a while. Then Malone set me up in a donut shop across the street from tattoo shop to plug up the business where the other Filipino guy used to work. I pursued baking for another few years. And then come 1977, I was through with it. I told Malone, teach me how to tattoo. If I could see something, I could copy it. But I wasn't always real good at making stuff up out of my head. I've always had trouble with that. MIKE BROWN: Lance McLain, Kandi Everett, Mike Malone and myself. And that was it. Mike would be real friendly on some days, and real grumpy on other days. It would just depend on how it was going for him that day. MIKE BROWN: Well, real clean, real bright. Sailor Jerry's designs, most of it. And then Mike had painted up a lot of his designs too. But for some reason, we sold a lot of the Sailor Jerry bulldogs and eagles. Just seemed like the '70s, everybody wanted bulldogs and eagles. That was mainly all I did back then. But we did mostly Marines and Navy on military pay days. Back then, they got paid every two weeks by cash. It was just production shop when military pay day. We'd do 10, 15 people in a 12-hour shift. And you couldn't do any body work in there when you had a military pay day. All you did was backs and arms. Back then, if you tattooed 3 to 5% of the population, you were probably being very liberal. It seemed like nobody got tattooed back then. I'd get on the bus, and I had this big dragon on my arm, and little Chinese ladies wouldn't even sit by me. They were afraid of me. I went to the first tattoo convention in Reno, Nevada. It was before National Tattoo Association started. So I went over there with Mike. He had just finished my back piece, and wanted me to enter it in the contest. Went to the convention, and I saw that tattooing was starting to get really good. And you could make a decent living at it. Back then, only people that were in the tattoo business were the only people that came through the door, it seemed. Nobody made very much money because everybody was gambling that weekend. It wasn't a real good idea to have a tattoo convention in a place where they have gambling, I don't think. Thom Devita was there. Huck Spaulding was there. And then Ed Hardy, and Mike Malone and I. That's right. Jack Rudy was there, and Charlie Cartwright. He was a character. That's where Ed and Mike met Jack Rudy, and saw the work he was doing, and were just blown away by that single-needle work he was doing. Oh yeah, we were doing four and five needle outline tattoos. Bright colors. They were doing all single needle black and gray-- using a shader too, but it was all just black and gray. Real fine, more realistic than what we were doing. I moved back to the mainland in 1979. I thought I could get a real job for a while, and realized it wasn't for me. So I went right back to tattooing and started working for Ed Hardy at Tattooland in East LA. One that looks like a little gingerbread house. There it was strictly tattooing gang bangers. That's all we did was just tattoo gang bangers, day and night. They didn't mind. We were one of the only shops. Freddy Negrete. He was the only one that was-- he grew up in the barrio, and he was a gang banger too at one time. He was from South San Gabriel-- or no, San Gabriel, excuse me. I say South San Gabriel, he'd get mad. He was from San Gabriel, or Sangra, they called it. They'd get girl's heads, peacocks, roses, and names. Do a lot of names there. I could do a decent script name when I worked for Malone. And then afterwards with Jack Rudy and Freddy Negrete, I had to learn how to letter better if I wanted to get more business. So I studied their style of lettering. And Jack would show me stuff, and so would Freddy. And from there, I sort of developed my own style, I guess.

Biography

Norman Keith Collins was born on January 14, 1911, in Reno but grew up in Northern California. As a child he hopped freight trains across the country and learned tattooing from a man named "Big Mike" from Palmer, Alaska, originally using the hand-poke method. In the late 1920s he met Tatts Thomas from Chicago who taught him how to use a tattoo machine. He practiced on drunks brought in from Skid Row.[2] He later sailed the Pacific Ocean before settling in Hawaii in the 1930s.[citation needed]

At age 19, Collins enlisted in the United States Navy. During his subsequent travels at sea, he was exposed to the art and imagery of Southeast Asia. During his career as a tattoo artist, he worked as a licensed skipper of a large three-masted schooner, on which he conducted tours of the Hawaiian islands.[citation needed]

In addition to sailing and tattooing, he played the saxophone in his own dance band and frequently hosted his own radio show, where he was known as "Old Ironsides".[1][3][4][5]

Body artist

Sailor Jerry made significant contributions to the art of tattooing. He expanded the array of colors available by developing his own pigments. He created custom needle formations that embedded pigment with much less trauma to the skin. He became one of the first artists to utilize single-use needles. His tattoo studio was one of the first to use an autoclave to sterilize equipment.[6]

Collins's last studio was at 1033 Smith Street in Honolulu's Chinatown. At the time, it was the only place on the island where tattoo studios were located. His studio became China Sea Tattoo after his death. His earlier studios were at 434 South State Street, 150 North Hotel Street and 13 South Hotel Street.

Among Sailor Jerry's most well-known designs were:

  • Bottles of booze
  • Snakes
  • Wildcats
  • The infamous "Aloha" monkey
  • Eagles, falcons and other birds of prey
  • Swallows
  • Motor heads and pistons
  • Nautical stars
  • Classically styled scroll banners
  • Knives, guns and other weapons
  • Dice
  • Anchors
  • Hawaii themes
  • Pin-up girls

Legacy

Sailor Jerry's influence on the art of modern tattooing is widely recognized.[7]

Sailor Jerry wanted at least one of three protégés/friends – Ed Hardy, Mike Malone, or Zeke Owen – to take over his shop (or else burn it) when he died.[8][clarification needed]

Since 2015, an annual independently produced event now takes place in Hawaii every June called the Sailor Jerry Festival to honor Collins's legacy and Chinatown roots on Oahu. The multi-venue event includes live music, DJs, cabaret performances, and an art show (featured artists have included Sailor Jerry's great-grand niece Madison Thomas, local artists, and Masami Teraoka), movie screenings, a pin-up fashion show (where models wear outfits designed from Sailor Jerry flash), neighborhood tours, and tattoos available at three area shops (including Sailor Jerry's last location).[9] A portion of the proceeds from the event is donated every year to the Collins family by the festival founder (Jason Miller of 808shows.com/Hawaiian Express Records) and his co-host (Josh86, a popular musician and entrepreneur).

Image rights

Examples of merchandise from Sailor Jerry Ltd.

In 1999, Ed Hardy and Mike Malone partnered with Steven Grasse from the Philadelphia-based creative agency, Quaker City Mercantile, to establish Sailor Jerry Ltd.[10][11] The limited company, which owns the commercial rights to Collins' letters, art, and flash (tattoos), uses his designs on clothing and items such as ash trays, sneakers, playing cards, churchkeys and shot glasses. As an anti-sweatshop company, Sailor Jerry Ltd. produces nearly all its items in the United States and sells them from the company's web site. The company also showcases rising talents within the Tattoo industry in its "Artist Series" which it describes as a way to "keep Sailor Jerry's legacy alive and kicking".

Sailor Jerry Ltd. produces a 92-proof spiced "navy rum" featuring a quintessential Sailor Jerry hula girl on the label. As the bottle is emptied, additional pin-up girls designed by Sailor Jerry are visible on the inner side of the label. The rum is distilled in the U.S. Virgin Islands. It takes its influence from Caribbean rum, which sailors would spice with flavors from the Far East and Asia. In 2010, the 40% ABV formula being sold in the United Kingdom was changed to include a less sweet taste in a move that was described as more "vanilla and caramel flavors".[12]

None of Collins' family profit from his creations or the things that have come from them since. There is a legal disagreement as to his naming rights as initiated by Louise Collins.[13][14]

Personal life

Sailor Jerry was married more than once and his widow Louise still resides in Hawaii, as do several of his children, grandchildren, and great-grandchildren.

He is buried in the National Memorial Cemetery of the Pacific, a military cemetery located in Punchbowl Crater in Honolulu.[1]

References

  1. ^ a b c "Norman Keith Collins". Tattoo Archive. 2015. Archived from the original on November 5, 2011. Retrieved October 10, 2015.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  2. ^ DeMello, Margo (2007). Encyclopedia of Body Adornment. ABC-CLIO. p. 74. ISBN 978-0-313-33695-9. Retrieved August 13, 2012.
  3. ^ "Radio Stations in Honolulu, Hawaii". radio-locator.com.
  4. ^ "KTRG-FM 94.1 MHz Radio Station Information". radio-locator.com.
  5. ^ Old Ironside Tattoo, 1033 Smith St, Honolulu, HI 96817
  6. ^ Levy, Janey (September 1, 2008). Tattoos in Modern Society. The Rosen Publishing Group. p. 47. ISBN 978-1-4042-1829-1. Retrieved August 13, 2012.
  7. ^ See, e.g., Margo DeMello, Bodies of Inscription: A Cultural History of the Modern Tattoo Community (2000); Arnold Rubin, "The Tattoo Renaissance", in Marks of Civilization: Artistic Transformations of the Human Body, ed. Arnold Rubin (1988); documentary film, "Hori Smoku: Sailor Jerry, The Life of Norman K. Collins" (2008).
  8. ^ "Hori Smoku Sailor Jerry – Synopsis". horismokumovie.com. Archived from the original on September 28, 2015. Retrieved October 10, 2015.
  9. ^ "The Sailor Jerry Festival". sjfest.wix.com. 2015. Archived from the original on June 13, 2015. Retrieved October 10, 2015.
  10. ^ "Meet Steven Grasse: History in a Bottle".
  11. ^ "The Adman's Whiskey Lab".
  12. ^ Hook, Sonya (March 4, 2010). "Sailor Jerry gets revamp". Morning Advertiser. Retrieved October 10, 2015.
  13. ^ "Widow of tattooist Sailor Jerry sues whisky giants William Grant for "cashing in" on her husband's legacy". www.scotsman.com. June 23, 2019. Retrieved October 11, 2022.
  14. ^ Michael Corcoran (October 31, 2014). "STEWED, SCREWED AND TATTOOED: The Selling of Sailor Jerry". ARTS+LABOR. {{cite magazine}}: Cite magazine requires |magazine= (help)

External links

This page was last edited on 5 January 2024, at 10:36
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