To install click the Add extension button. That's it.

The source code for the WIKI 2 extension is being checked by specialists of the Mozilla Foundation, Google, and Apple. You could also do it yourself at any point in time.

4,5
Kelly Slayton
Congratulations on this excellent venture… what a great idea!
Alexander Grigorievskiy
I use WIKI 2 every day and almost forgot how the original Wikipedia looks like.
Live Statistics
English Articles
Improved in 24 Hours
Added in 24 Hours
Languages
Recent
Show all languages
What we do. Every page goes through several hundred of perfecting techniques; in live mode. Quite the same Wikipedia. Just better.
.
Leo
Newton
Brights
Milds

Emotive conjugation

From Wikipedia, the free encyclopedia

In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation)[1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement. Used seriously, such loaded language can lend false support to an argument through emotional connotation and implication, rather than through fact. While emotional conjugation is considered effective by researchers, it ultimately employs a logical fallacy.

History and research

Emotional conjugation was originally defined by Bertrand Russell in 1948 on the BBC Radio program, The Brains Trust.[2] During an interview, he gave multiple examples of emotive conjugation, with his most famous example being the following:[3]

"I am firm, you are obstinate, he is a pig-headed fool."

While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotation of these words are different. Firm carries a positive connotation, obstinate carries a neutral (or slightly negative) connotation, and pig-headed fool carries a negative connotation. Thus, most individuals have a positive reaction toward the speaker, and a negative reaction toward the pig-headed fool. Russell notes that no additional information is given on each individual, yet a strong opinion on each individual forms nonetheless. Russell explains this phenomenon by defining humans as social creatures. He claims that the mind is always asking “What is the social consequence of accepting the facts as they are?” which causes the audience to mimic the emotions presented by the speaker.[4]

Russell's claims are supported by Frank Luntz' study on changes in authoritative language conducted in the 1990s. Luntz found that the majority of opinions were reached based on the emotive conjugation that was used without consideration of any underlying facts. Luntz noted consistency in these results, even in situations where participants would contradict themselves. For example, an individual would oppose the idea of a “death tax” while supporting an “estate tax” despite the fact that the descriptions were the same. Luntz also notes that these contradictions would still appear if the definitions were given in close proximity to one another. An example Luntz mentioned was the emotive conjugation of “illegal aliens” being used in place of “undocumented immigrants.” While these phrases refer to the same group of people, the former was met with a negative reaction in comparison to the latter.[4]

Examples

Proper use of emotive conjugation provides words that are synonymous in their factual definitions, but different in their emotional connotation. While most examples are in triads, emotive conjugation can be used with a single subject. Examples of emotive conjugation include:

  • I am sparkling; you are unusually talkative; he is drunk.[5]
  • I know my own mind; you like things to be just so; they have to have everything their way.[5]
  • I am a freedom fighter, you are a rebel, and he is a terrorist.
  • I am eccentric, you are weird, he is mad.
  • I am righteously indignant, you are annoyed, he is making a fuss over nothing.[2]
  • I have reconsidered the matter, you have changed your mind.[2]

Chinese

In classical Chinese, there are several ways to say "kill": 杀, 弑, 诛. Their emotive content are:

  • 杀: to kill without a valid reason, roughly "murder".
  • 弑: to kill a superior, as an inferior without a valid reason.
  • 诛: to kill with a valid reason, roughly "righteously execute".

See also

References

  1. ^ Hartman, Robert S. (2002). The Knowledge of Good: Critique of Axiological Reason. Rodopi. p. 207. ISBN 978-90-420-1220-2.
  2. ^ a b c Robert Audi, ed. (1999). Cambridge Dictionary of Philosophy (2nd ed.). Cambridge University Press. p. 223. ISBN 978-0-521-63136-5.
  3. ^ Douglas N. Walton (2006). Fundamentals of critical argumentation. Cambridge University Press. p. 220. ISBN 978-0-521-82319-7.
  4. ^ a b "Edge.org". www.edge.org. Retrieved 2023-02-15.
  5. ^ a b "Emotive conjugations – Words & Stuff". www.kith.org. Retrieved 2023-02-15.

External links

This page was last edited on 8 March 2024, at 03:40
Basis of this page is in Wikipedia. Text is available under the CC BY-SA 3.0 Unported License. Non-text media are available under their specified licenses. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc. WIKI 2 is an independent company and has no affiliation with Wikimedia Foundation.