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From Wikipedia, the free encyclopedia

Robert Marc Bakish (born December 14, 1963) is an American business executive. He has been President and CEO of Viacom since December 2016, having held a variety of executive positions at the company, including a decade of heading international operations, since 1997.

Education and early career

A native of New Jersey,[1] Bakish attended Dwight-Englewood School in Englewood, New Jersey, graduating in 1981.[2][3][4]

He received a Bachelor of Science in operations research in 1985 from Columbia University's School of Engineering and Applied Science.[5][6] He earned an MBA from Columbia Business School in 1989.[5]

After receiving his MBA, Bakish joined the management and technology consulting firm Booz Allen Hamilton in 1990, and rose to become a partner in its media and entertainment practice.[7]

Career at Viacom

Early positions

In February 1997, Bakish joined Viacom, initially as Vice President of Planning and Development.[7] In January 1998 he became Senior Vice President of Planning, Development, and Technology.[7]

In October 1999, he became the Executive Vice President of Planning and Business Development of Viacom's subsidiary MTV Networks.[8] From 2001 through 2004, he was Executive Vice President and Chief Operating Officer of advertising sales at MTV Networks.[9]

In 2004 he was appointed Executive Vice President of Operations of Viacom, Inc.,[10][11][12][13][14] and in 2006 he was also appointed Executive Vice President of Viacom Enterprises.[15][16][17][18][19] In these two positions he was responsible for Viacom's strategic planning and business development, plus oversight of a range of business units including Famous Music, Famous Players, Viacom Plus sales, and information services and technology, as well as heading Viacom's cross-divisional marketing council.[20][17][21][11]

Head of international operations

In January 2007, Bakish became President of MTV Networks International (MTVNI),[22] with financial and management responsibility for MTVNI, overseeing all MTV Networks operations outside the U.S.[21] He immediately restructured MTVNI, cutting 8% of the workforce in addition to merging some overseas units with the UK business and devolving responsibilities for Latin American operations to new offices across the region.[23] He launched the popular Colors franchise of networks via the Viacom18 joint venture in the high-growth market of India.[24][25][1][26] MTVNI had double-digit, year-on-year growth during his tenure.[27][28]

When MTVNI CEO Bill Roedy resigned, in January 2011 Bakish was promoted to the newly created position of President and CEO of Viacom International Media Networks (VIMN).[29][30][31][32][33] This included responsibility for all Viacom media networks and operations internationally, including MTV, Nickelodeon, Comedy Central, BET, VH1, VIVA, TMF, Game One, and MTV Tres,[34][3] plus oversight of all of Viacom’s international TV-related joint ventures, including Viacom18 in India and ViacomSBS in Korea, as well as channel ventures with BSkyB in the UK and Foxtel in Australia.[27] In all, VIMN operations at the time of his appointment consisted of 145 television channels in 160 countries and territories, plus related digital properties and consumer products businesses.[32] During his tenure, Bakish expanded Viacom's international footprint,[25][35] and VIMN was Viacom's most successful division; revenue doubled, and VIMN grew to more than 200 television channels.[24][36][1] Under his leadership the Paramount Channel was launched, which offers movies and television shows in Europe, Latin America, and Russia.[24][35] He oversaw the expansion of networks such as Nickelodeon, Comedy Central, and Spike to an increasing number of foreign markets,[24][35] and helped orchestrate the acquisition of Channel 5 in the UK and Telefe in Argentina.[35][1] He also oversaw the launch of apps, including the Viacom Play Plex suite of branded mobile TV apps and the BET Play direct-to-consumer subscription video-on-demand app for an adult audience.[24][37][25][38][39]

CEO

In October 2016, Bakish was named acting President and CEO of Viacom, effective November 15, replacing interim CEO Tom Dooley.[40][36][41][42] At the same time, he was also appointed President and CEO of the newly created Viacom Global Entertainment Group, combining Viacom International Media Networks (VIMN) with Viacom's Music and Entertainment group, which includes MTV, Comedy Central, VH1, Spike TV and Logo TV; two additional networks, TV Land and CMT, also joined the Global Entertainment Group.[40][36][41][42] Optimistic that Bakish could make good on his plans to turn Viacom's core U.S. cable networks and its Paramount Pictures film studio around, the board of directors of Viacom Inc. made Bakish's appointment as President and CEO permanent on December 12, 2016.[43][35][44]

In early 2017 Bakish laid out a five-point plan to turn Viacom around and return the company to steady profitability. This consisted of focusing on Viacom's six flagship brands: BET, Comedy Central, MTV, Nickelodeon, Nick Jr., and Paramount; revitalizing content and talent; deepening distributor and advertiser partnerships to drive traditional revenue; increasing digital offerings, consumer products, and live experiences; and optimizing and energizing the organization.[45][46][1][47][48][49] The strategy also included having Paramount Pictures develop films and franchises connected to Viacom television content; additionally, Spike TV would be rebranded the Paramount Network, and converted to a broad-based general entertainment channel, in early 2018.[48][46][45][1][47][50]

By the fall of 2017 he had restructured Viacom, replacing executives at nearly every company, including bringing in Jim Gianopulos, formerly head of Fox films, to be CEO of Paramount Pictures.[51][52]

In 2018, Bakish's implementation of his five-point comprehensive strategy was credited with Viacom's much improved finances and improved company morale and focus.[53][54] In accordance with his plan to capture younger and digital markets, in 2018 under Bakish's direction Viacom acquired the digital platform WhoSay,[55][56] the internet video conference VidCon,[57][55][56] and the online television network AwesomenessTV.[58] In early 2018 Bakish also announced the launch of an official Viacom streaming service, which will support ads and will include series and content from Viacom that hasn't been available on other streaming services.[59][60][61][62][63] In April 2018 Viacom launched Viacom Digital Studios, which will create new original content hosted on sites such as Facebook, Twitter, and Snapchat.[64][65][66][67][68] In addition, in 2018 Bakish announced that Viacom will produce some new series exclusively for Netflix, beginning with Nickelodeon-related content.[69][70][71][72]

In September 2018, due largely to his turnaround of Viacom, The Hollywood Reporter listed Bakish as #20 in its The Hollywood Reporter 100: The Most Powerful People in Entertainment 2018.[73]

Board memberships

Bakish has been on the Board of Directors at Viacom, Inc. since December 12, 2016.[74] He is also on the Board of Directors at Avid Technology, Inc.[21]

He is on the Board of Overseers at Columbia Business School,[5] and is also an active member of its Media & Technology Forum.[75] He is also on the Board of Visitors at Columbia University's School of Engineering and Applied Science.[76]

Bakish was previously Chairman of the board of Viacom 18 Media from 2007 until February 28, 2018.[77][78][79] He was also Chairman of the Cable Television Advertising Bureau from 2003 to 2005.[80][81]

Personal life

Bakish and his wife Dee live in New York and have two daughters.[6][5]

References

  1. ^ a b c d e f James, Meg. "Viacom CEO Bob Bakish pushes turnaround plan for Paramount and MTV: 'I look under the hood'". Los Angeles Times. February 9, 2017.
  2. ^ Tausner, Liz. "Viacom CEO Robert Bakish '81 To Keynote Commencement". Dwight-Englewood School. June 1, 2011.
  3. ^ a b "Robert M. Bakish: Dwight-Englewood School 1981 – Honored 2011". Dwight-Englewood School. Retrieved September 12, 2018.
  4. ^ "Distinguished Alumni Award Honorees". Dwight-Englewood School. Retrieved September 12, 2018.
  5. ^ a b c d "Robert Marc Bakish". Columbia Business School. Retrieved September 12, 2018.
  6. ^ a b Bakish, Robert. "Address by 2013 Class Day Speaker Robert M. Bakish, Viacom International Media Networks CEO". Columbia University School of Engineering and Applied Science. June 3, 2013.
  7. ^ a b c CBS Corporation. "Form 10-K Annual Report". U.S. Securities and Exchange Commission. March 30, 1998.
  8. ^ "Exec Shuffle". Variety. October 21, 1999.
  9. ^ "Bob Bakish". Columbia University School of Engineering and Applied Science. Retrieved September 12, 2018.
  10. ^ Reuters. "Viacom Shuffles Operations Under New Co-President". New York Times. July 30, 2004.
  11. ^ a b "Freston Takes Charge At Viacom". Hits. July 29, 2004.
  12. ^ Reuters. "NewsLine: The Week In Brief". Billboard. August 7, 2004. p. 7.
  13. ^ Levine, Greg. "Armstrong Wins; Susan Buffett Dies; Intel's Bryant Sees Cash". Forbes. July 30, 2004.
  14. ^ Associated Press. "Update 3: Freston Shakes Up Viacom Ranks". Forbes. July 30, 2004.
  15. ^ Brandle, Lars. "Bakish Moves To MTVNI". Billboard. January 27, 2007. p. 12.
  16. ^ Banham, Mark. "MTV Networks International appoints Bakish president". Campaign. January 5, 2007.
  17. ^ a b Dawtrey, Adam. "MTV taps int'l prexy". Variety. January 8, 2007.
  18. ^ "Cable Executive Roster". Backstage. June 2, 2006.
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  29. ^ Guider, Elizabeth. "Bill Roedy steps down as CEO of MTV Int'l". The Hollywood Reporter. September 23, 2010.
  30. ^ "Bill Roedy to leave MTV". Variety. September 22, 2010.
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  34. ^ "Abu Dhabi Media Summit 2012 Speakers". Screen Daily. October 8, 2012.
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  45. ^ a b Maglio, Tony. "Here’s Viacom’s New 5-Point Strategic Plan: 6 Brands, ‘Deeper Integration of Paramount’". The Wrap. February 9, 2017.
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  50. ^ Steinberg, Brian. "Viacom ‘Well Along’ in Process for New Leadership at Paramount". Variety. March 7, 2017.
  51. ^ Pressberg, Matt. "Viacom CEO Bob Bakish Says Non-Sports Bundles Are Future of Pay-TV". The Wrap. September 13, 2017.
  52. ^ Bond, Paul; Szalai, Georg. "How Viacom Is Emerging From Its Reorganization". The Hollywood Reporter. October 30, 2017.
  53. ^ Littleton, Cynthia. "Viacom CEO Talks Paramount Turnaround, TV Production Growth But Stays Mum on CBS Talks". Variety. April 25, 2018.
  54. ^ Cynthia Littleton. "Viacom One Year Later: What’s Better and What Still Needs Work as Possible CBS Reunion Looms". Variety. February 6, 2018.
  55. ^ a b Bloom, David. "Viacom Courts The Youth Vote With VidCon, WHOSAY". Forbes. June 20, 2018.
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  64. ^ Ellwanger, Steve. "Viacom Digital Studios Makes Digital Content NewFronts Debut". Beet.TV. May 1, 2018.
  65. ^ Jarvey, Natalie. "Viacom Unveils Digital Studio With Series Slate, VidCon Expansion". The Hollywood Reporter. April 30, 2018.
  66. ^ Patel, Sahil. "Big media is crashing the NewFronts". Digiday. April 30, 2018.
  67. ^ Weprin, Alex. "Viacom Formally Introduces Viacom Digital Studios At NewFront". MediaPost. April 30, 2018.
  68. ^ Chmielewski, Dawn C.; Hayes, Dade. "Viacom Digital Studios Unveils Digital Slate, Including Cooking in the Crib with Snooki". Deadline Hollywood. April 30, 2018.
  69. ^ Toonkel, Jessica. "Left on Merger Sidelines, Viacom Strikes Netflix Deal". The Information. June 21, 2018.
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External links

This page was last edited on 16 February 2019, at 17:32
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