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From Wikipedia, the free encyclopedia

Quickflix Ltd.
IndustryHome entertainment
FounderStephen Langsford
HeadquartersSydney, NSW, AUS
Area served
New Zealand
Key people
Stephen Langsford, Founder
ProductsOnline DVD and Blu-ray Disc rental, internet streaming
ParentKarma Media Holdings

Quickflix is an Australian and New Zealand company offering online DVD and Blu-ray Disc rental by mail as well as internet streaming of a selection of movies and television shows via online pay-per-view or subscription.

Quickflix had more than 182,000 subscribers as of June 2014.[1][2] Initially established as an online disc rental company in 2003, Quickflix launched online movie downloads in 2006, and their streaming service in 2011.[3] Although the first major streaming service to operate in Australia, the company quickly lost ground to much larger competitor Netflix entering the market, among others.[4]


Disc rental

The company provides a monthly flat-fee service for the rental of DVD and Blu-ray titles. A subscriber creates an ordered list, referred to as their Quickflix Queue, of movies to rent.[5] The movies are delivered individually via Australia Post. The individual postage-paid envelopes arrive within four days to most of Australia. The subscriber can keep the rented movie as long as desired, without any formal due dates and without accruing any late fees. However, there is a limit on the number of movies (currently a maximum of two, previously this was determined by subscription level) that each subscriber can have on loan simultaneously. To receive a new movie, the subscriber must mail a previous one back in the reply-paid envelope provided. Upon receipt of the disc, Quickflix ships the next available disc in the subscriber's queue (subscribers can pre-notify the return of a disc online, thereby receiving the disc sooner).[5]

Internet streaming

Quickflix streaming is available over a range of smart TVs, games consoles, Blu-ray players, desktops, laptops, mobiles, tablets and other devices. There are two tiers of content subscribers can access: a set library of movies and television series (consisting of mostly older titles) that is included with a customer's subscription, and premium content (usually newer movies) that requires an additional fee per title to watch. Consumers can also pay to watch individual premium titles without a streaming subscription.

In July 2011, Quickflix announced that they would launch a subscription streaming service to Sony's internet-connected devices, allowing Australians to stream movies and TV shows.[6] On 21 October Quickflix announced an agreement to offer their streaming subscription service to all PlayStation 3 owners.[7] 27 October 2011, Quickflix announced the launch of their streaming service to all internet connected Sony BRAVIA TVs, Blu-ray players and home theatre systems. The streaming service offered by Quickflix became available on PCs and Macintosh computers on 16 November 2011, and launched on PlayStation 3 consoles on 23 December 2011.[8] On 31 January 2012, Quickflix announced they had signed an agreement with Samsung Electronics Australia to bring the Quickflix streaming service to Samsung's range of internet connected Smart TVs and Blu-ray players, the Galaxy TAB range and selected Galaxy Smartphones.[9] Quickflix launched their streaming service in New Zealand on 29 March 2012.[10] In April 2012, Quickflix and Microsoft signed a deal to make streaming available on Xbox 360 consoles.[11] HBO's 2012 investment in the company also gave Quickflix access to HBO's back catalogue of shows.[3]

In 2013, Quickflix became available on Windows 8 devices.[12] The company began their 'stream-to-own' service that same year, offering individual episodes of TV series close to broadcast.[13] By the end of 2013, Quickflix was available to stream from LG TVs,[14] as well as TiVo media devices[15] and the Sony PlayStation 4.[16] Streaming became possible from the Microsoft Xbox One,[17] and Sony Xperia smartphones and tablets in 2014.[18] That year Quickflix also announced a streaming deal with Disney, NBC Universal and BBC Worldwide.[19] A new deal with Lionsgate soon followed.[20] In July, Quickflix's new app became available to stream from the Google Chromecast.[21]

Customers can combine a streaming and disc rental subscription for a discount.[22]


Quickflix was founded by Bill Keech, Sam McDonagh and Stephen Langsford, who were shortly afterwards joined by Simon Hodge. Stephen and Simon were to continue as long serving executives and directors following the service launch in 2003 in Perth, Western Australia.[23] Langsford had previously founded internet and web development group Method + Madness, which was acquired by Sausage Software. He also founded consulting, information technology and venturing group Change Corporation in 2002, which was similarly acquired by CSG Limited in 2007.[24]

Quickflix was listed on the Australian Securities Exchange in 2005,[25] but was delisted in 2017.[26] In December 2005, Quickflix acquired rival company HomeScreen; a move that doubled the Quickflix customer base.[27] In 2006, Quickflix launched movie downloads, competing against BigPond Movies.[3] In April 2011, Quickflix announced the dispatch of their 10 millionth DVD, Shrek Forever After.[28]

In July 2011, BigPond Movies revealed that they would no longer continue their DVD-by-mail service, selling their library of 50,000 titles to Quickflix.[29] In March 2012, US premium TV network HBO, a division of global media giant Time Warner, invested $10 million in Quickflix for a strategic stake.[3][30]

By 2014 Quickflix was established as Australia's leading streaming service providing subscription and pay-per-view movies and TV series over a host of major brand name smart TVs, game consoles, mobiles and other devices. Over 1 million customers used Quickflix since its launch generating well over $100 million in revenue. However, facing stagnating subscriber numbers,[3] on 21 July 2014 it was announced that Nine Entertainment had acquired all of HBO's shares in Quickflix, thus becoming Quickflix's major investor.[31] Nine paid $1 million for HBO's shares, just 10% of what HBO paid.[3] By the following year a number of streaming competitors had launched in Australia: Netflix, Presto and Stan, the latter a joint venture between Quickflix major shareholder Nine and Fairfax Media. With their entry, Quickflix began to haemorrhage subscribers.[4]

On 26 April 2016, Quickflix Australia announced that the company had entered voluntary administration, appointing Ferrier Hodgson to oversee the process. Quickflix blamed the company's largest shareholder, Nine Entertainment for their predicament, as they had refused to restructure the shares it had acquired from HBO, which would have enabled Quickflix to raise additional capital for investing in content and marketing to enable it to compete in an increasingly crowded market.[32][3] According to the company, Nine would only accept the restructure in exchange for a multi-million dollar payment in cash, which the company did not have, or have Quickflix transfer its customers to Stan, which the company refused.[3] Nine also blocked a prospective deal with rival Presto.[3]

On 4 October 2016, U.S.-based Karma Media Holdings acquired Quickflix.[33] Quickflix was relaunched in December 2016, offering a revamped streaming subscription which includes rental of up to four premium titles a month in addition to the set streaming library, and a renewed focus on new release movies.[34][22] However Quickflix's streaming library has seen limited updates since then,[35] and the company's focus has largely returned to offering disc rental by mail to a niche consumer base.[36]

See also


  1. ^ "Report" (PDF). 2014.
  2. ^ "Quickflix welcomes competition". B and T. 14 March 2014.
  3. ^ a b c d e f g h i "How Channel Nine Killed Quickflix, Australia's Streaming Pioneer".
  4. ^ a b "Quickflix haemorrhages customers in Q2 after Netflix launch". ZDNet. 31 July 2015.
  5. ^ a b "Quickflix Review".
  6. ^ "Quickflix comes to Sony gear and PCs". The Sydney Morning Herald. 13 July 2011.
  7. ^ "Quickflix to Playstation 3".
  8. ^ "Quickflix launches streaming service to PS3 consoles".
  9. ^ "Quickflix Signs with Samsung".
  10. ^ "Quickflix streams onto our screens today". NZHerald. 29 March 2012.
  11. ^ "The West Australian". The West.
  12. ^ "Quickflix coming to Windows 8 devices". 11 April 2014.
  13. ^ "Quickflix to deliver HBO shows close to broadcast". CNet. 16 April 2014.
  14. ^ "Quickflix available in more Australian homes with LG". IF-LG. 16 December 2013.
  15. ^ "Quickflix Comes to TiVo". IF-LG. 17 December 2013.
  16. ^ Nic Healey. ABC iview and Plus7 now available on PlayStation 4,, 18 December 2014.
  17. ^ "Quickflix to stream movies on Microsoft Xbox". IF-PS4. 12 December 2013.
  18. ^ "Quickflix Launches Streaming of Content to Sony Xperia Smartphones & Tablets". IF-Sony. 18 February 2014.
  19. ^ "Quickflix to stream Channel Seven's series Revenge, Agents of SHIELD and Downton Abbey". Mumbrella. 17 February 2014.
  20. ^ "Quickflix in deal with Lionsgate". Yahoo. 4 June 2014.
  21. ^ "Quickflix now Chromecast compatible". Yahoo. 2 July 2014.
  22. ^ a b "Quickflix back from the dead with focus on new release movies". WhistleOut. Retrieved 29 October 2020.
  23. ^ "Movie buff seeks same for download".
  24. ^ "Stephen Langsford".
  26. ^ "QUICKFLIX LIMITED QFX - Profile and Status - deListed Australia".
  27. ^ "Quickflix beefs up for download fight".
  28. ^ "Quickflix reaches 10m milestone".
  29. ^ Boreham, Tim (5 July 2011). "Quickflix buys Telstra BigPond assets". The Australian.
  30. ^ Bingemann, Mitchell (6 February 2012). "HBO takes $10m stake in Quickflix". The Australian.
  31. ^ "Nine snaps up HBO's stake in Quickflix". The Australian. 21 July 2014.
  32. ^ Francis, Hannah (26 April 2016). "Quickflix appoints Ferrier Hodgson as voluntary administrator". The Sydney Morning Herald.
  33. ^ "Quickflix snapped up for $1.3 million by US entrepreneur Erik Pence". The Sydney Morning Herald. Retrieved 5 October 2016.
  34. ^ "Quickflix pivots focus to Hollywood blockbusters as it emerges from administration". Mumbrella. Retrieved 28 October 2020.
  35. ^ "Quickflix: Everything you need to know about the streaming/rental service". Retrieved 28 October 2020.
  36. ^ "Quickflix Review - Everything you need to know". CompareTV. Retrieved 28 October 2020.

External links

This page was last edited on 30 October 2020, at 04:32
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