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Profil (magazine)

From Wikipedia, the free encyclopedia

EditorAnna Thalhammer
CategoriesNews magazine
CirculationFirst half of 2013 was 71,033 copies
First issue7 September 1970; 53 years ago (1970-09-07)
Based inVienna

Profil, (stylized in all lowercase) is an Austrian weekly news magazine published in German and based in Vienna. It was founded as a monthly magazine and has been in circulation since 1970. The magazine is sometimes considered the Austrian counterpart to Der Spiegel.[1][2] In 2008 the magazine was described as the “most important Austrian news magazine”.[3]

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History and profile

profil was founded in 1970[4] by Oscar Bronner,[5][6] who also founded the magazine trend and the daily newspaper Der Standard.[7][8] The magazine is headquartered in Vienna.[5][9]

The first edition of profil came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week.[10] In 2001 profil became part of the publishing company NEWS.[5] In 1975 business magazine, ecco, merged with profil.[8]

profil includes sections for Austria, abroad, economy, society, science, and culture. Glosses, caricatures, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning.[11] In the 2000s the magazine had a left liberal political stance.[12] It targets Austria's intelligentsia.[8] Both profil and trend initiated investigative journalism in the country.[8] It was profil which revealed the Nazi past of Kurt Waldheim, former Austrian president.[13][14] Investigative journalist Hubertus Czernin served as the political editor of profil.[15][16] He uncovered the story about Kurt Waldheim's Nazi connection.[16]

Christian Rainer succeeded Josef Votzi as publisher and editor-in-chief in 1998.[6] The chief editorial staff consisted of Sven Gächter, Stefan Janny, and Herbert Lackner.

Restructuring 2022/2023

In December 2022 it was announced that Richard Grasl would also become profile managing director in addition to his journalistic work for the Kurier.[17] On the same day it was announced that Christian Rainer would end his role as editor-in-chief and publisher of Profil.[18] Due to Grasl's appointment, the editorial team felt compelled to publicly emphasize the magazine's "untouchable journalistic independence".[19] At the same time, management reported three profile editors to the works council for termination.[20]

Editorial GmbH led by Grasl became the new publisher in January 2023. The new editor-in-chief has been Anna Thalhammer[21] since March 1, 2023.[22][23]

The economics department head and deputy editor-in-chief Michael Nikbakhsh also left the magazine in this context. He was offered the opportunity to run Kurier and Profil's planned investigative academy as a self-employed person.[24] Even before the academy started, Nikbakhsh “irrevocably” resigned from the leadership in February 2023. He developed a program for the academy and presented it to Richard Grasl, Martina Salomon and Anna Thalhammer at a meeting. According to Nikbakhsh, they had begun “in all seriousness” to classify intended speakers “according to suspected or supposed party-political affiliation”. Salomon explained that it was important to her that “not only leftists” appeared. Those mentioned contradict Nikbakhsh's account.[25]


The circulation of profil was 72,000 copies in 1985.[11] In 1993, the magazine had a circulation of more than 100,000 copies.[26]

The weekly had a circulation of 76,000 copies in 2003 and 78,000 copies in the first quarter of 2004.[10] In 2006, the magazine had a readership of 6%, being second to NEWS magazine.[27] The circulation of the magazine was 251,000 copies in 2007.[28] Its circulation for the first half of 2008 was 59,124 copies.[29] The 2010 circulation of profil was 93,000 copies.[30] The circulation of the magazine during the first half of 2013 was down to 71,033 copies.[31]

See also

List of magazines in Austria


  1. ^ profil Presseurop. Retrieved 3 December 2013
  2. ^ Reinhold Wagnleitner (Summer 1999). "The Empire of the Fun, or Talkin' Soviet Union Blues: The Sound of Freedom and U.S. Cultural Hegemony in Europe". Diplomatic History. 23 (3): 500. doi:10.1111/0145-2096.00179.
  3. ^ Harald Fidler: Österreichs Medienwelt von A bis Z. Falter-Verlag, Wien 2008, ISBN 978-3-85439-415-0, S. 497.
  4. ^ "European News Resources". NYU Libraries. Archived from the original on 28 January 2015. Retrieved 24 January 2015.
  5. ^ a b c "profil". Euro Topics. Archived from the original on 15 October 2013. Retrieved 7 October 2013.
  6. ^ a b Kimberly Bradley (October 2014). "Alive and kicking". Monocle. 77 (8).
  7. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013.
  8. ^ a b c d Charlotte Natmeßnig (2006). "Business Press in Austria" (Conference Paper). Retrieved 12 November 2014.
  9. ^ "The Media in the German Speaking Countries". University of Chicago. Retrieved 9 October 2016.
  10. ^ a b "Media Markets: Austria Country Overview". Russian Telecom. August 2004. Retrieved 1 January 2015.
  11. ^ a b Ulf Jonas Bjork (August 1985). "Excitement, Tinged with Jingoism: British Public Opinion and the Falklands in Four News Magazines" (Conference paper). ERIC. Retrieved 12 December 2014.
  12. ^ "Communicating Europe: Austria Manual" (PDF). European Stability Initiative. 12 December 2007. Retrieved 12 October 2013.
  13. ^ Richard Mitten (1992). The Politics of the Antisemitic Prejudice. The Waldheim Phenomenon in Austria (PDF). Boulder: Westview Press. Archived from the original (PDF) on 28 January 2015. Retrieved 24 January 2015.
  14. ^ "Letter from Europe". The New Yorker. 30 June 1986. Retrieved 9 July 2016.
  15. ^ Elisabeth Penz; Jon Thurber (15 June 2006). "Hubertus Czernin, 50; Austrian Journalist Had Role in Return of Art Seized by Nazis". Los Angeles Times. Retrieved 9 July 2016.
  16. ^ a b Richard Winter; Susan Winter Balk; Gregory Weeks (2007). Vienna's Conscience: Close-ups and Conversations After Hitler. Reedy Press. p. 39. ISBN 978-1-933370-08-8.
  17. ^ ""Kurier"-Vize Richard Grasl wird zusätzlich "Profil"-Geschäftsführer, Christian Rainer gibt Chefredaktion ab". DER STANDARD (in Austrian German). Retrieved 13 February 2024.
  18. ^ "Christian Rainer gibt Chefredaktion des "Profil" ab". DER STANDARD (in Austrian German). Retrieved 13 February 2024.
  19. ^ ""Profil"-Redaktion betont nach Grasl-Bestellung "unantastbare journalistische Unabhängigkeit"". DER STANDARD (in Austrian German). Retrieved 13 February 2024.
  20. ^ "Anna, das Profil hamma". Retrieved 13 February 2024.
  21. ^ ""Profil"-Herausgeber wird die von Richard Grasl geführte Redaktions-GmbH". DER STANDARD (in Austrian German). Retrieved 13 February 2024.
  22. ^ "In eigener Sache". (in Austrian German). 26 April 2023. Retrieved 25 May 2023.
  23. ^ "Generationswechsel beim profil: Anna Thalhammer wird neue Chefredakteurin". (in German). Retrieved 13 February 2024.
  24. ^ "Michael Nikbakhsh verlässt "Profil"-Redaktion, leitet neue Investigativakademie von "Profil" und "Kurier"". DER STANDARD (in Austrian German). Retrieved 13 February 2024.
  25. ^ "Aufdecker Michael Nikbakhsh verlässt Investigativakademie von "Kurier" und "Profil" vor Start" (in Austrian German). Retrieved 1 March 2023.
  26. ^ Eric Solsten, ed. (1994). Austria: A Country Study. Washington: GPO for the Library of Congress. Retrieved 23 March 2015.
  27. ^ Günter Bischof; Fritz Plasser (January 2008). The Changing Austrian Voter. Transaction Publishers. p. 133. ISBN 978-1-4128-1932-9.
  28. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
  29. ^ "Austria: New circulation figures for the 1st half 2008". Publicitas. 20 August 2008. Archived from the original on 14 October 2013. Retrieved 8 October 2013.
  30. ^ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
  31. ^ "List of represented titles. Magazines" (PDF). Publicitas International AG. Archived from the original (PDF) on 30 October 2014. Retrieved 29 October 2014.

External links

This page was last edited on 22 May 2024, at 16:59
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