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Paste (magazine)

From Wikipedia, the free encyclopedia

EditorJosh Jackson
CategoriesOnline, American music
FrequencyDigital, monthly
PublisherPaste Media Group
First issueJuly 2002; 18 years ago (2002-07)
Final issueAugust 31, 2010 (2010-08-31) (print)
CountryUnited States
Based in2852 E College Ave.
Decatur, Georgia, U.S.[1]

Paste is a monthly music and entertainment digital magazine, headquartered in Atlanta, Georgia,[1] with studios in Atlanta and Manhattan,[2] and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.[3]


The magazine was founded[4][5] as a quarterly in July 2002 and was owned[6] by Josh Jackson,[7] Nick Purdy,[8][9] and Tim Regan-Porter.[10][11][12] It later switched to a bimonthly format. In 2005, Paste fulfilled remaining subscriptions for the competing magazine Tracks, which had ceased publishing its print edition.[citation needed] Paste became a monthly with its August 2006 issue.[citation needed]

For two years in the mid-2000s, Paste had a weekly segment on CNN Headline News called "Paste Picks", wherein editors would recommend new albums and films every Tuesday.[citation needed]

In October 2007, the magazine tried the "Radiohead" experiment, offering new and current subscribers the ability to pay what they wanted for a one-year subscription to Paste.[13][3] The subscriber base increased by 28,000, but Paste president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and advertisers.[14]

Amidst an economic downturn, Paste began to suffer from lagging ad revenue,[15] as did other magazine publishers in 2008 and 2009.[3] On May 14, 2009, Paste editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions.[16] Cost-cutting by the magazine did not stem the losses.[17] The main crux cited for the financial troubles was the lack of advertiser spending.[3]

In 2009, Paste launched an hour-long TV pilot for Halogen TV called Pop Goes the Culture.[18]

On August 31, 2010, Paste suspended the print magazine, but continues publication as the online[3][19]


From 2011–2016, Paste offered a digital subscription service, covering music, movies, TV, comedy, books, video games, design, tech, food and drink. Each issue included a digital version of the Paste Sampler with seven new songs each week. In 2017, Paste launched a new, large-format print magazine with an accompanying vinyl sampler, but it was discontinued after just two issues.[citation needed]


Its tagline is "Signs of Life in Music, Film and Culture".[20] Paste's initial focus was music, covering a variety of genres with an emphasis on adult album alternative, Americana and indie rock, along with independent film and books. Each issue originally included a CD music sampler but was dropped in favor of digital downloading as a Going-Green initiative. Featured artists included Paul McCartney, Ryan Adams, Blackalicious, Regina Spektor, The Whigs, Fiona Apple, The Decemberists, Mark Heard, Woven Hand, Milton and the Devils Party,[21][failed verification] Liam Finn, The Trolleyvox, and Thom Yorke. Many of these artists also contributed to the Campaign to Save Paste.[22][failed verification]

Paste added video game coverage in 2006 and has since expanded to include television, comedy, drinks (primarily craft beer), politics, travel and tech. The site streams original music performances daily from its studios in Atlanta and New York.[citation needed]

The Paste Studio

Paste has been recording live performances since 2006, first in its office in Decatur, Ga., and then in its Manhattan studio location beginning in 2016. In 2015, Paste added several collections of archival live audio and video to its website. Performances may be streamed for free at the site or on the Paste Music & Daytrotter app, launched in late 2017. In 2019, Paste opened a second studio in Downtown Atlanta.


In 2005, Paste was listed at #21 on the Chicago Tribune's list of "50 Best Magazines"; it appeared on the list again in 2007.[23][failed verification] Paste was also named "Magazine of the Year" by the PLUG Independent Music Awards in 2006, 2007 and 2008. In 2008, 2009 and 2010, Paste was nominated for a National Magazine Award in the category of General Excellence, and in 2010, associate editor Rachael Maddux' writings were nominated for Best Reviews.[citation needed]


  1. ^ a b "Masthead". Paste. Retrieved November 5, 2018.
  2. ^ "About". Paste. Retrieved November 5, 2018.
  3. ^ a b c d e Turner, Dorie (September 1, 2010). "Paste music magazine to stop print publication". The San Diego Union-Tribune. Associated Press. Archived from the original on March 12, 2017. Retrieved March 12, 2017.
  4. ^ Lyons, Gabe (2010). The Next Christians: Seven Ways You Can Live the Gospel and Restore the World. WaterBrook Multnomah. ISBN 978-0385529846. LCCN 2010006089. Retrieved November 5, 2018 – via Google Books.[page needed]
  5. ^ Daire, Seth (February 29, 2008). "Spotlight: Paste Magazine". The Christian Imagination. Archived from the original on November 5, 2018. Retrieved November 5, 2018.
  6. ^ Welton, Caysey (September 1, 2010). "Paste Succumbs to Debt, Suspends Print Magazine". Folio. Archived from the original on May 4, 2020. Retrieved November 5, 2018.
  7. ^ Jackson, Josh. "Josh Jackson – Paste Magazine Journalist". Retrieved November 5, 2018 – via Muck Rack.
  8. ^ Sturdivant, Jim (September 1, 2011). "My (Re)generation: Paste's Nick Purdy on the Fall and Rise of a Music Magazine". Publishing Executive. Archived from the original on August 20, 2019. Retrieved November 5, 2018.
  9. ^ "Paste Magazine Puts All Bets On The Internet". Here and Now. WBUR. August 19, 2011. Archived from the original on November 5, 2018. Retrieved November 5, 2018.
  10. ^ "McClatchy names Regan-Porter as new South region editor". Associated Press. June 12, 2018. Archived from the original on June 17, 2018. Retrieved November 5, 2018.
  11. ^ Regan-Porter, Tim (January 17, 2018). "Part 1: My long journey to Stanford". Archived from the original on November 5, 2018. Retrieved November 5, 2018 – via Medium.
  12. ^ Grant, Drew (January 12, 2010). "Paste Magazine Thrives Through Belt-Tightening". Adweek. Archived from the original on May 4, 2020. Retrieved November 5, 2018.
  13. ^ Stableford, Dylan (October 29, 2007). "Following Radiohead, Paste to Let Subscribers Name Their Own Price". Folio. Archived from the original on November 17, 2016. Retrieved May 17, 2009.
  14. ^ Stableford, Dylan (January 4, 2008). "Paste President: Radiohead Experiment 'A Huge Success'". Folio. Archived from the original on November 17, 2016. Retrieved May 17, 2009.
  15. ^ Nolan, Hamilton (September 9, 2010). "Paste Magazine Freelancers Are Getting Screwed". Gawker. Archived from the original on November 5, 2013. Retrieved November 5, 2018.
  16. ^ Stableford, Dylan (May 14, 2009). "Paste Launches Campaign to Save its Magazine". Folio. Archived from the original on November 17, 2016. Retrieved May 17, 2009.
  17. ^ Maddux, Rachael (September 3, 2010). "Paste magazine: Inside the death of a music indie". Salon. Archived from the original on September 24, 2010. Retrieved May 4, 2020.
  18. ^ Jackson, Josh (October 26, 2009). "New Paste TV Show Debuts Tonight!". Paste. Archived from the original on January 30, 2010. Retrieved November 7, 2013.
  19. ^ Nolan, Hamilton (September 1, 2010). "Paste Magazine Is Dead". Gawker. Archived from the original on August 27, 2011. Retrieved May 4, 2020.
  20. ^ "Signs of Life in Music, Film and Culture". Paste. Retrieved May 17, 2009.
  21. ^ Whitman, Andy (February 5, 2007). "Fountains of Wayne, Joe Craven, Milton and the Devils Party, Jon Rauhouse". Paste. Archived from the original on October 4, 2015. Retrieved November 5, 2018.
  22. ^ Stableford, Dylan (May 21, 2009). "'Save Paste' Campaign Raises $166,000". Folio. Archived from the original on January 13, 2018. Retrieved May 21, 2009.
  23. ^ "50 Best Magazines". Chicago Tribune. June 17, 2004. Retrieved May 17, 2009.

Further reading

External links

This page was last edited on 16 January 2021, at 22:43
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