Pak Suzuki Motors

Pak Suzuki Motors

Company type	Public
Traded as	PSX: PSMC
Industry	Automotive
Founded	1983; 41 years ago (1983)
Headquarters	Karachi, Pakistan
Area served	Pakistan
Products	Suzuki Automobiles
Revenue	Rs. 102.109 billion (US$350 million)[1] (2023)
Operating income	Rs. 28.939 million (US$100,000)[1] (2023)
Net income	Rs. 10.069 billion (US$35 million)[1] (2023)
Total assets	Rs. 84.198 billion (US$290 million)[1] (2023)
Total equity	Rs. 9.818 billion (US$34 million)[1] (2023)
Number of employees	1,493[1] (2023)
Parent	Suzuki Motor Corporation (73%)
Website	www.suzukipakistan.com

Pak Suzuki Motor Company Limited (PSMCL) is a Pakistani automobile company which is a subsidiary of Japanese automaker Suzuki.^[2][3]

It is the Pakistani assembler and distributor of cars manufactured by Suzuki and its subsidiaries and foreign divisions.^[4] Currently Pak Suzuki is the largest car assembler in Pakistan.

History

The firm was founded in September 1982 as a joint venture between the Government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982.^[4] Suzuki originally owned 25% of the stock, and has gradually increased their holding; it now owns 73.09%. Pak-Suzuki was a joint venture between the semi-governmental Pakistan Automobile Corporation (PACO), which had earlier overseen local assembly from kits.^[5] Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 60% (as of December 2011) of market share. Lacking serious competition, Pak Suzuki has had a market share of more than 50% since its inception and has complete monopoly in the small car segment. Apart from giving automobile-related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.

Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built product was the 800 cc ST90 Carry van and truck. By 1984 the 1000 cc Jimny (SJ410) and 800 cc Alto/Fronte (called "FX") had been added to the lineup, and a second plant was planned for 1985.^[6] Cars built by Suzuki Pakistan often lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. In 2006, Pak Suzuki offered factory-fitted CNG two years after rival Dewan Motors started offering the facility in their locally assembled Hyundai Santros.

By 2012, the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still used a carbureted engine. Starting in 2013, the Suzuki Mehran was equipped with EFI engines to meet the old Euro-II emission standards. The Suzuki Mehran was finally discontinued in March 2019. As a joint venture, Pak Suzuki is also investing in an automobile glass manufacturing company.

Financial performance

Year ended	Revenue (PKR thousand)	Operating income (PKR thousand)	Net income (PKR thousand)	Total assets (PKR thousand)	Total equity (PKR thousand)
31 December 2012[7]	58,531,137	1,499,760	978,022	21,384,864	15,800,884
31 December 2013[8]	51,061,333	2,353,439	1,849,357	23,811,277	17,645,158
31 December 2014[9]	53,664,947	2,623,394	1,921,894	28,354,159	19,236,682
31 December 2015[10]	84,548,757	8,685,171	5,842,671	37,451,987	24,679,238
31 December 2016[11]	76,516,040	4,415,236	2,772,635	37,851,965	26,216,907
31 December 2017[12]	101,811,611	5,619,214	3,825,821	50,910,467	29,549,716
31 December 2018[13]	119,853,898	2,082,936	1,298,108	61,509,849	29,232,865
31 December 2019[14]	116,548,013	(4,951,744)	(2,920,485)	77,659,826	25,950,886
31 December 2020[15]	42,384,482	(1,888,054)	(1,378,115)	66,647,356	24,292,441
31 December 2021[15]	160,082,255	3,795,407	2,679,467	91,989,970	26,826,197
31 December 2022[16]	202,466,737	(3,142,540)	(6,336,922)	110,084,368	19,770,548
31 December 2023[17]	102,109,380	28,939	(10,069,691)	84,198,381	9,818,081

Current Vehicles

Suzuki Alto

As of 2023, Pak Suzuki is still selling the Eighth generation Suzuki Alto in 3 different variants, all equipped with the 3-cylinder 658 cc R06A engine. AGS automatic transmission is offered as an optional extra on the VXR model but comes standard on the VXL variant.^[18]

• Suzuki Alto VX
• Suzuki Alto VXR (also offered as VXR AGS with automatic transmission)
• Suzuki Alto VXL

Suzuki Bolan

Pak Suzuki has been manufacturing the Seventh generation Suzuki Carry, it is sold in 2 different variants. Both are offered with the same 796 cc Suzuki F8B engine and a 4-speed manual transmission only.^[19][20]

• Suzuki Bolan (passenger van)
• Suzuki Ravi (pick-up truck)

Suzuki Cultus (Celerio)

Pak Suzuki is selling the Second generation Suzuki Celerio under the 'Cultus' brand name. It is sold with the 3-cylinder 996 cc Suzuki K10B engine, with automatic transmission available as an option on the VXL trim level.^[21]

• Suzuki Cultus VXR
• Suzuki Cultus VXL (also offered as VXL AGS with automatic transmission)

Suzuki Wagon R

Pak Suzuki manufactures the Second generation Suzuki Wagon R (MP31S) in two different variants, both equipped with the same 996 cc Suzuki K10B engine offered in the Suzuki Cultus.^[22]

• Suzuki Wagon R VXR
• Suzuki Wagon R VXL (also offered as VXL AGS with automatic transmission)

Suzuki Swift

The Third generation (A2L) Suzuki Swift has been sold by Pak Suzuki since 2022. It is available in 2 variants, all with the 4-cylinder 1197 cc Suzuki K12M engine and is offered with a choice of a 5-speed manual transmission or a CVT automatic transmission.^[23]

• Suzuki Swift GL (also offered as GL CVT with automatic transmission)
• Suzuki Swift GLX

Former Vehicles

Suzuki Baleno

The SY413 Baleno (also known as the Cultus Crescent and Esteem in other countries) was assembled in Pakistan starting 1998 as a replacement for Suzuki Margalla, till 2006 when it was replaced by the Liana.^[4] When introduced, it featured several improvements over Margalla, such as standard power steering, wider tyres (175/70R13 vs 155/80R13), tachometer as standard, 4-spoke steering wheel vs. 2-spoke steering wheel of Margalla, black interior vs grey interior, EFi vs carburettor and 16-valve vs 8-valve. It featured the G13BB engine, though on the chassis plate throughout the entire run, it was stamped as G13B. Initial trim levels included GL, GXi, Gli and GliP (also known as Gli Plus). Baleno featured highly advanced technology at its time, as it was the first vehicle to offer distributor-less EFi.

Suzuki FX

Produced between 1982 and 1988. A modified version of the Suzuki Alto SS40 manufactured under the chassis code SS80, with a 796 cc F8B engine. Early models came with black interiors, later changed to beige interiors improving the aesthetics by making it appear spacious. Later models remained popular for this reason. A/C was available as an option in some years. Production was discontinued and Suzuki Mehran was launched as a replacement in 1989.

Suzuki Khyber

Production ceased in 2000, replaced by the Suzuki Cultus.

Suzuki Kizashi

The Suzuki Kizashi was introduced in Pakistan in 2015 and discontinued in 2016 due to poor sales.

Suzuki Liana

The Suzuki Liana sedan, originally with 1.6-litre engines, replaced the Baleno.^[4]

Suzuki Margalla

The sedan shape of Suzuki Cultus second generation was initially (1990) imported from Japan to test the market and sold under the name Suzuki Sedan (possibly because it was the first sedan body style offered by Pak Suzuki Motors). It bore a chassis code SF310 and came with a carburetted 3-cylinder 993 cc G10 engine. The market reception was good though the audience complained of low power. The same car was considered for local manufacture as an entry-level executive car. Manufacture started in 1992 under the name Suzuki Margalla, chassis code SF413 using an 8-valve SOHC 4-cylinder G13 carburetted engine. It came with power steering as an option. The tachometer was not available in any of the variants. The car was offered in variants such as GL and GLX, with an upgraded variant called Margalla Plus launched later on. Production was ceased in 1998 to give way to the replacement Suzuki Baleno. In the Pakistani used car market, "Suzuki Sedan" refers to the 1000 cc import model, whereas Suzuki Margalla means the locally assembled 1300 cc model.

Suzuki Mehran

The Suzuki Mehran began production in 1988 as the "Alto", but was renamed Mehran in 1992. The name stems from an old Iranian name, meaning "child of the sun." The Mehran received minor facelifts in 1998 and again in 2004. The Mehran^[2] was available in VX, Euro-II or VXR equipment levels. It had again received a mild facelift with an asymmetric grille at the same time as the introduction of the EFi engine in 2012. Production ended in 2019.

• Suzuki Mehran VX^[24]
• Suzuki Mehran VXR^[24]
• Suzuki Mehran Euro - II^[24]

Suzuki Potohar

The Suzuki Samurai was produced by Spain's Santana Motors from 1985 to 2003 with an international 1982-1984 Suzuki F10A 970 cc carburettor engine. Pak Suzuki Motors manufactured it under the name Suzuki Potohar using the chassis code SJ410. The fuel ignition system was a legacy distributor with breaker points. A common after-market upgrade was to replace the stock distributor with the one that came with the locally manufactured Suzuki Alto. Only SWB versions were offered. Initial models came with 4-wheel drum brakes though later it was upgraded with front-wheel disc brakes as standard. Factory-fitted CNG was offered in some years as well. Potohar was popular due to high ground clearance, low-end torque, capable 4x4, low fuel consumption and easy maintenance. In 2006, Potohar was discontinued with no locally manufactured replacement. Rather Suzuki Jimny with M13A engine was offered as an import model at nearly twice the cost.

Motorcycles

As of 2023, Pak Suzuki sells four different motorcycles.^[25]

• Suzuki GD110S (4-stroke, 113 cc)
• Suzuki GSX125 (4-stroke, 125 cc)
• Suzuki GS150 (4-stroke, 150 cc)
• Suzuki GR150 (4-stroke, 150 cc)

Gallery

• 
  Suzuki Alto
• 
  Suzuki Cultus
• 
  Suzuki Liana
• 
  Santana built Suzuki Jimny
• 
  Suzuki Swift

See also

• Automotive industry in Pakistan

References

External links

• Pak Suzuki Cars Archived 14 April 2009 at the Wayback Machine

This page was last edited on 16 April 2024, at 19:24