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Our Master's Voice: Advertising

From Wikipedia, the free encyclopedia

Our Master's Voice: Advertising
AuthorJames Rorty
PublisherThe John Day Company
Publication date
1934
OCLC1050233319

Our Master's Voice: Advertising is a 1934 book of social criticism about the propaganda purpose of advertising under capitalism. Author James Rorty drew on his experience as an ad copywriter in New York to write his critique.[1] Rorty pointed out the frequent application of the then-new fields of psychology and social science for advertising research.[2]

Reception

Critics praised Rorty's "fiery discussion of the advertising racket" and his work to debunk the mysteries of the ad profession.[3] They criticized, however, both his narrow perspective on the industry[4] and his lack of positive proposals for improving United States society.[3]: 91 

References

  1. ^ "James Rorty, 82, A Radical Editor". The New York Times. 1973-02-26. Retrieved 25 May 2021.
  2. ^ D'Angelo, Frank J. (1986). "Subliminal Seduction: An Essay on the Rhetoric of the Unconscious". Rhetoric Review. 4 (2): 160–161. doi:10.1080/07350198609359118. ISSN 0735-0198. JSTOR 466034.
  3. ^ a b Brickell, Herschel (1934). "The Literary Landscape". The North American Review. 238 (1): 88–96. ISSN 0029-2397. JSTOR 25114480. Retrieved 25 May 2021.
  4. ^ Duffus, R. l (1934-05-20). "Mr. Rorty's Biased View of Modern Advertising; There Is Truth in His Picture, but What He Shows Is by No Means the Whole Picture OUR MASTER'S VOICE: ADVERTISING". The New York Times. Retrieved 25 May 2021.

Further reading

External links

This page was last edited on 6 July 2021, at 19:40
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