Old Red Mill

Transcription

BOB'S RED MILL OLD COUNTRY STYLE MUESLI SCRIPT [BOB] Hi folks. I'm Bob Moore, founder and president of Bob's Red Mill Natural Foods. I'm here with Matthew Cox, our director of marketing, to tell you about one of our most popular products—Bob's Red Mill Old Country Style Muesli. Many years ago, my wife Charlee and I stayed at a beautiful bed and breakfast in the Scottish countryside. One morning, our hostess served us the most amazing cereal. It was full of rolled grains, nuts, seeds and dried fruit. This was my first contact with the traditional European cereal known as Muesli, and Charlee and I just could not get enough of it. In fact, we enjoyed it so much that we were inspired with the idea to make our very own version of this nutritious cereal—and when we came back from our trip, we did just that. We started with a combination of five flavorful rolled grains—oats, wheat, barley, rye and triticale. Then we added sweet dates and raisins from California, crunchy sunflower seeds, almond slices and walnut pieces—and finally, for an extra boost of nutrition, we topped it off with a good handful of flaxseed meal, which is full of fiber and omega-3 fatty acids. Voila! Bob's Red Mill Old Country Style Muesli! [MATT] A quick bit of Muesli history: it was invented over a century ago by a Swiss doctor who was way ahead of his time when it came to understanding the health benefits of whole grains. He made all of his patients eat muesli every day—and they loved it. The traditional Swiss way to eat muesli is to mix it up with yogurt and let it soak overnight. The combination of whole grain fiber in the muesli and live cultures in the yogurt is the perfect pairing of pre- and pro-biotics. That makes the beneficial bacteria in your gut thrive, which helps your immune system to be healthy and strong. [BOB] And it certainly helps body function! --- Muesli soaked in yogurt is delicious, but the way I like it best as a hot cereal, cooked on the stove like oatmeal. There are really so many ways to enjoy this fabulous elixir of life—hot or cold, or even baked into cookies. One of the beautiful thing about our muesli, and it's a little known fact, is that all the grains are lightly steamed before they're rolled—so they've already been cooked, just a little bit, and can be eaten right out of the bag, just like that! [MATT] Bob's Red Mill Old Country Style Muesli is actually one of our most popular items. Nowadays there are so many cereals out there that are chock-full of added sweeteners, artificial flavors and other junk, but our muesli goes against that trend—it has a short list of whole-food, whole grain ingredients, and all the sweetness comes from the natural sugars in the dried fruit. I think that's why our muesli has become a favorite for so many—it's just a simple, wholesome cereal that tastes good! [BOB] Look for Bob's Red Mill Old Country Style Muesli wherever you shop—at your favorite supermarket or natural food store, at Costco, and online at Amazon, Vitacost or on our website, bobsredmill.com. From all of us at Bob's Red Mill— [BOB and MATT]—"To Your Good Health!"