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Oakland Motor Car Company

From Wikipedia, the free encyclopedia

Oakland
Automobile manufacturing
IndustryAutomotive
GenreTouring cars
Automobile engines
Founded1907; 112 years ago (1907)
FounderAlanson Brush
Defunct1931; 88 years ago (1931) (discontinued in favor of Pontiac)
Headquarters,
United States
Area served
United States
Key people
Edward Murphy, President
Alanson Brush, Chief Engineer
ProductsVehicles
Automotive parts
OwnerGeneral Motors 1909-1931

The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.

YouTube Encyclopedic

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  • ✪ Illinois Adventure #1804 "Pontiac & Oakland Automobile Museum"
  • ✪ General Motors Around the World 1927 GM; World's Largest Automaker's Global Operations
  • ✪ Automobile Development: "Research Work" circa 1935 General Motors Research Laboratories

Transcription

WE RECENTLY VISITED PONTIAC AND OAKLAND AUTOMOBILE PONTIAC AND OAKLAND AUTOMOBILE MUSEUM, IN PONTIAC. BUT IT IS MUSEUM, IN PONTIAC. BUT IT IS MORE THAN JUST A COLLECTION OF MORE THAN JUST A COLLECTION OF CARS. CARS. >> THE PONTIAC'S NAME BEGAN AS >> THE PONTIAC'S NAME BEGAN AS PONTIAC BUGGY COMPANY, IN PONTIAC BUGGY COMPANY, IN PONTIAC, MICHIGAN, IN 1893. PONTIAC, MICHIGAN, IN 1893. IN 1907, HE STARTED MAKING IN 1907, HE STARTED MAKING AUTOMOBILES AND CALLED THEM AUTOMOBILES AND CALLED THEM OAKLAND'S BECAUSE PONTIAC, OAKLAND'S BECAUSE PONTIAC, MICHIGAN, IS IN OAKLAND COUNTY. MICHIGAN, IS IN OAKLAND COUNTY. TWO YEARS LATER, IN '09, GENERAL TWO YEARS LATER, IN '09, GENERAL MOTORS BOUGHT THE OAKLAND CAR MOTORS BOUGHT THE OAKLAND CAR COMPANY. COMPANY. IN 1926, THEY PUT A COMPANION IN 1926, THEY PUT A COMPANION CAR WITH IT CALLED THE PONTIAC. CAR WITH IT CALLED THE PONTIAC. THEY MADE THE TWO OF THEM THEY MADE THE TWO OF THEM TOGETHER UNTIL 1931 WHEN THE TOGETHER UNTIL 1931 WHEN THE DEPRESSION GOT THE BETTER OF THE DEPRESSION GOT THE BETTER OF THE MORE EXPENSIVE OAKLAND AND THEY MORE EXPENSIVE OAKLAND AND THEY DISCONTINUED IT. DISCONTINUED IT. PONTIAC CONTINUED ON UNTIL 2010. PONTIAC CONTINUED ON UNTIL 2010. WE ACTUALLY HAVE ONE OF TWO WE ACTUALLY HAVE ONE OF TWO KNOWN PONTIAC BUGGIES ON KNOWN PONTIAC BUGGIES ON DISPLAY. DISPLAY. OUR PARTICULAR EXAMPLE IS ALL OUR PARTICULAR EXAMPLE IS ALL ORIGINAL. ORIGINAL. THE SEAT MATERIAL, THE FLOOR THE SEAT MATERIAL, THE FLOOR MAT, EVERYTHING. MAT, EVERYTHING. WE HAVE FOUR OAKLAND'S ON WE HAVE FOUR OAKLAND'S ON DISPLAY RIGHT NOW, FROM A 1910 DISPLAY RIGHT NOW, FROM A 1910 WHICH IS A BEAUTIFUL, EARLY WHICH IS A BEAUTIFUL, EARLY EXAMPLE, BRASS ERA CAR. EXAMPLE, BRASS ERA CAR. WE HAVE A 24 WHICH WAS THE FIRST WE HAVE A 24 WHICH WAS THE FIRST CARS IN THE AUTO INDUSTRY TO CARS IN THE AUTO INDUSTRY TO HAVE QUICK DRYING PAINT, A VERY HAVE QUICK DRYING PAINT, A VERY SIGNIFICANT ADVANCEMENT IN SIGNIFICANT ADVANCEMENT IN AUTOMOTIVE HISTORY, AND THIS CAR AUTOMOTIVE HISTORY, AND THIS CAR IN PARTICULAR HAS ORIGINAL PAINT IN PARTICULAR HAS ORIGINAL PAINT MANY WE WILL NEVER RESTORE IT. MANY WE WILL NEVER RESTORE IT. PRIOR TO THE DUCCO PAINT THAT PRIOR TO THE DUCCO PAINT THAT CHARLES KET ERRING DEVELOPED AT CHARLES KET ERRING DEVELOPED AT GM, PAINT TOOK WEEKS TO DRY. GM, PAINT TOOK WEEKS TO DRY. MOST CARS WERE PAINTED BLACK MOST CARS WERE PAINTED BLACK PRIOR TO THAT BECAUSE BLACK PRIOR TO THAT BECAUSE BLACK DRIED THE QUICKEST. DRIED THE QUICKEST. BUT THEY HAD THE HUGE WAREHOUSES BUT THEY HAD THE HUGE WAREHOUSES WHERE CARS JUST SIT WITH THE WHERE CARS JUST SIT WITH THE PAINT DRYING. PAINT DRYING. NEW DUCCO PAINT DRIED THIS NEW DUCCO PAINT DRIED THIS HOURS. HOURS. IMAGINE HOW THAT CHANGED THE IMAGINE HOW THAT CHANGED THE AUTO INDUSTRY. AUTO INDUSTRY. THIS IS A 1926 PONTIAC WHICH THIS IS A 1926 PONTIAC WHICH JUST HAPPENS TO BE THE VERY JUST HAPPENS TO BE THE VERY FIRST PONTIAC RACE CAR. FIRST PONTIAC RACE CAR. IT WAS DELIVERED TO A DEALER IN IT WAS DELIVERED TO A DEALER IN UTICA, NEW YORK, AND SHORTLY UTICA, NEW YORK, AND SHORTLY THEREAFTER THERE WAS A FIRE ON THEREAFTER THERE WAS A FIRE ON THE INTERIOR, AND THE DEALER THE INTERIOR, AND THE DEALER ENDED UP BACK WITH THE CAR. ENDED UP BACK WITH THE CAR. HE SENT THE CAR ACROSS TOWN TO HE SENT THE CAR ACROSS TOWN TO WHICH WILLBY TO BE FIT WITH THE WHICH WILLBY TO BE FIT WITH THE SEATS YOU SEE NOW. SEATS YOU SEE NOW. IT WON THE FIRST HILL CLIMB IT WON THE FIRST HILL CLIMB RACE. RACE. HILL CLIMB RACING AT THAT TIME HILL CLIMB RACING AT THAT TIME WAS VERY POPULAR AS CARS WAS VERY POPULAR AS CARS SOMETIMES HAD TROUBLE MAKING IT SOMETIMES HAD TROUBLE MAKING IT UP THE HILL. UP THE HILL. IF YOU DID WELL AT THE HILL IF YOU DID WELL AT THE HILL CLIMB RACES, THEN THAT WOULD CLIMB RACES, THEN THAT WOULD TRANSLATE INTO CAR SALES. TRANSLATE INTO CAR SALES. RIGHT BESIDE THIS CAR, WE HAVE RIGHT BESIDE THIS CAR, WE HAVE ANOTHER FAMOUS RACE CAR WHICH IS ANOTHER FAMOUS RACE CAR WHICH IS 1966GTO CALLED THE TEN INDIAN. 1966GTO CALLED THE TEN INDIAN. IT WAS UNDEFEATED IN THE IT WAS UNDEFEATED IN THE 1966NHRA SEASON, AND WON THE 1966NHRA SEASON, AND WON THE NATIONAL CHAMPIONSHIP. NATIONAL CHAMPIONSHIP. IT WAS ORDERED WITH HEATER IT WAS ORDERED WITH HEATER DELETE, RADIO DELETE, NO POWER DELETE, RADIO DELETE, NO POWER STEERING OR BRAKES, JUST THE STEERING OR BRAKES, JUST THE GOOD STUFF. GOOD STUFF. TRI POWERED FOUR SPEED AND REAR TRI POWERED FOUR SPEED AND REAR END. END. THE GOLD ON IS MY LAR, WHICH WAS THE GOLD ON IS MY LAR, WHICH WAS A NEW INVENTION AS LESS A NEW INVENTION AS LESS EXPENSIVE VERSION OF GOLD LEAF. EXPENSIVE VERSION OF GOLD LEAF. THIS IS 1957 PONTIAC STAR CHIEF THIS IS 1957 PONTIAC STAR CHIEF CONVERTIBLE. CONVERTIBLE. 1957 WAS A BIG YEAR OF CHANGE AT 1957 WAS A BIG YEAR OF CHANGE AT PONTIAC. PONTIAC. THE NEW GENERAL MANAGER WAS THE NEW GENERAL MANAGER WAS SPUNKY NEWTSON, AND HE DECIDED SPUNKY NEWTSON, AND HE DECIDED TO TAKE THE SILVER STREAKS OFF TO TAKE THE SILVER STREAKS OFF THE HOOD, TAKE THE HOOD THE HOOD, TAKE THE HOOD ORNAMENTS OFF AND TAKE PONTIAC ORNAMENTS OFF AND TAKE PONTIAC RACING. RACING. HE ALSO HIRED WOMEN DESIGNERS TO HE ALSO HIRED WOMEN DESIGNERS TO DO THE INTERIORS OF THE CARS DO THE INTERIORS OF THE CARS THAT YEAR. THAT YEAR. ONE OF THE MAJOR CONNECTIONS YOU ONE OF THE MAJOR CONNECTIONS YOU CAN SEE IN SOME OF THE SEATS WAS CAN SEE IN SOME OF THE SEATS WAS THE OFF THE SHOULDER LOOK. THE OFF THE SHOULDER LOOK. OH, THIS IS VERY POPULAR. OH, THIS IS VERY POPULAR. STAR CHIEF WAS THE TOP OF THE STAR CHIEF WAS THE TOP OF THE LINE UNTIL LATE IN THE YEAR. LINE UNTIL LATE IN THE YEAR. THEN THEY INTRODUCED THE THEN THEY INTRODUCED THE BONNEVILLE COULDN'T VERSABLE BONNEVILLE COULDN'T VERSABLE WITH FUEL INJECTION. WITH FUEL INJECTION. THOSE TODAY ARE THE MOST THOSE TODAY ARE THE MOST COLLECTIBLE. COLLECTIBLE. WE HAVE A LOT OF MEMORABILIA ON WE HAVE A LOT OF MEMORABILIA ON DISPLAY. DISPLAY. WE DON'T JUST HAVE CARS LINED WE DON'T JUST HAVE CARS LINED UP. UP. IN ONE CASE, NOTHING BUT CHIEF IN ONE CASE, NOTHING BUT CHIEF PONTIAC ITEMS. PONTIAC ITEMS. IN THERE IS A COMPLETE IN THERE IS A COMPLETE COLLECTION OF HOOD ORNAMENTS COLLECTION OF HOOD ORNAMENTS FROM 1926 TO 1956. FROM 1926 TO 1956. IT IS THE ONLY SUCH COMPLETE IT IS THE ONLY SUCH COMPLETE COLLECTION THAT I KNOW OF. COLLECTION THAT I KNOW OF. WE HAVE ANOTHER DISPLAY THAT HAS WE HAVE ANOTHER DISPLAY THAT HAS NOTHING BUT AUDIO VISUAL PIECES NOTHING BUT AUDIO VISUAL PIECES FROM THE PONTIAC DEALER FROM THE FROM THE PONTIAC DEALER FROM THE 30'S CLEAR UP TO MORE MODERN 30'S CLEAR UP TO MORE MODERN TIMES. TIMES. WE HAVE PROBABLY THE COUNTRY'S WE HAVE PROBABLY THE COUNTRY'S LARGEST COLLECTION OF PONTIAC LARGEST COLLECTION OF PONTIAC AND OAKLAND LITERATURE, AND AND OAKLAND LITERATURE, AND RESEARCH MATERIAL WHICH INCLUDES RESEARCH MATERIAL WHICH INCLUDES SHOP MANUALS, OWNER MANUALS, SHOP MANUALS, OWNER MANUALS, PARTS BOOKS, BULLETINS, COLOR PARTS BOOKS, BULLETINS, COLOR CHIPS, JUST ABOUT ANYTHING YOU CHIPS, JUST ABOUT ANYTHING YOU CAN IMAGINE AND SOME THINGS YOU CAN IMAGINE AND SOME THINGS YOU CAN'T THAT ARE RELATED TO CAN'T THAT ARE RELATED TO PONTIAC WE HAVE IN OUR LIBRARY. PONTIAC WE HAVE IN OUR LIBRARY. TO ME, I HAVE HIT THE MARK WHEN TO ME, I HAVE HIT THE MARK WHEN PEOPLE CAN ASSOCIATE WITH PEOPLE CAN ASSOCIATE WITH SOMETHING IN HERE, AND THAT'S SOMETHING IN HERE, AND THAT'S WHY WE HAVE CARS OF ALL VINTAGES WHY WE HAVE CARS OF ALL VINTAGES AND STYLES. AND STYLES. WE TRY TO HAVE SOMETHING FOR WE TRY TO HAVE SOMETHING FOR EVERYBODY. EVERYBODY. >> PONTIAC IS ALSO THE HOME OF >> PONTIAC IS ALSO THE HOME OF THE ROUTE 66 HALL OF FAME AND THE ROUTE 66 HALL OF FAME AND MUSEUM, THE LIVINGSTON COUNTY MUSEUM, THE LIVINGSTON COUNTY WAR MUSEUM, AND THE MURAL AND WAR MUSEUM, AND THE MURAL AND SIGN ART MUSEUM. TO REACH THE PONTIAC AND OAK PANNED AUTOMOBILE MUSEUM AND PANNED AUTOMOBILE MUSEUM AND RESOURCE CENTER, CALL RESOURCE CENTER, CALL (815)842-2345 OR GO TO W (815)842-2345 OR GO TO W WWW.PONTIACOAKLAND MUSEUM.ORG.

Contents

Beginning

1909 Oakland 40
1909 Oakland 40

The company was named for Oakland County, Michigan, in which it was based. As originally conceived and introduced, the first Oakland used a vertical two-cylinder engine that rotated counterclockwise.[1] This design by Alanson Partridge Brush, inventor of the single-cylinder Cadillac and Brush Runabout, also featured a planetary transmission.[1] The 1908 Oakland came in five body styles, designated Model A–E , varing from a runabout to a landaulet.[2] 1908, the first year of Oakland production, saw 278 vehicles roll off the line.[2]

GM Takeover

Oakland Sensible Six Sedan, from 1917 magazine ad
Oakland Sensible Six Sedan, from 1917 magazine ad

After one year of production, Oakland's principal founder, Edward Murphy, sold half of the company to William C. Durant's General Motors Corporation in early 1909.[2] When Murphy died in the summer of 1909, GM acquired the remaining rights to Oakland. Within General Motors, Oakland was later slotted pricewise above the volume priced Chevrolet and below the more expensive Oldsmobile, Buick and Cadillac cars. Conventional 4-cylinder engined models were introduced shortly after the GM takeover.[1]

In 1916, the company introduced a V8 engine,[3] and production soared to 35,000 in 1917, shared with the Chevrolet Series D.[1] By early 1920, however, production and quality control problems began to plague the division. In 1921, under new General Manager Fred Hannum, a consistent production schedule was underway and the quality of the cars improved, and Oakland vehicles shared the GM A platform used by Chevrolet. One marketing tactic was the employment of a quick-drying bright blue automotive lacquer by Duco (a DuPont brand product), leading to the slogan "True Blue Oakland."[citation needed]

The Oakland car was built only in Pontiac, Michigan, which is the county seat of Oakland County. The name predates any GM association with an automobile manufacturing facility in Oakland, California, that built Chevrolet vehicles before Chevrolet joined GM called Oakland Assembly.

Pontiac

1928 Oakland Sport Cabriolet
1928 Oakland Sport Cabriolet
1929 Oakland Model 212 Landaulette Sedan
1929 Oakland Model 212 Landaulette Sedan

As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power and luxury to Oakland, Oldsmobile, Buick and ultimately Cadillac. By the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, as well as a wide gap between Oldsmobile and Buick. There was also a product gap between Buick and Cadillac. General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points-called the Companion Make Program. To address this, General Motors authorized the introduction of four brands priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Cadillac and Buick. Buick would introduce the Marquette to handle the upper end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took care of the lower end of the same gap.

Oakland's part in this plan was the 1926 Pontiac, a shorter wheelbase "light six" priced to sell at a 4 cylinder car's price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year sold 49,875 units.[2] By 1929, GM sold 163,000 more Pontiacs than Oaklands. The discontinuation of Oakland was announced with the onset of the Great Depression 1931. Pontiac was the only companion make to survive beyond 1940, or to survive its "parent" make.

References

  1. ^ a b c d Georgano, G. N., ed. (1971). Encyclopedia of American Automobiles (2nd ed.). London: Rainbird Reference Books. p. 144. ISBN 0-525-097929.
  2. ^ a b c d "Oakland History". Oakland-Pontiac Worldwide. Retrieved 19 December 2014.
  3. ^ Clymer, Floyd. Treasury of Early American Automobiles, 1877-1925 (New York: Bonanza Books, 1950), p.166.
  • Kimes, Beverly R., Editor.; Clark, Henry A. (1996) [1985]. The Standard Catalog of American Cars 1805-1945. Iola, Wisconsin: Kraus Publications. ISBN 0-87341-428-4. OCLC 34905743.CS1 maint: Multiple names: authors list (link) CS1 maint: Extra text: authors list (link)

External links

This page was last edited on 5 March 2019, at 09:36
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