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From Wikipedia, the free encyclopedia

Now 90s
Launched23 November 2010
Owned byAll Around the World Productions
Picture format16:9 576i (SDTV)
Audience share0.02% (April 2017 (2017-04), BARB)
CountryUnited Kingdom
LanguageEnglish
Formerly calledWTF (2010-11)
Massive R&B (2011-13)
Planet Pop (2013-15)
Chilled TV (2015-17)
ReplacedShowcase +1
Sister channel(s)Now 80s
Clubland TV
Total Country
WebsiteAATW
Availability
Terrestrial
Freeview
(limited availability)
Channel 84
Satellite
SkyChannel 368
Astra 2G11553 H 22000 5/6
Cable
Virgin MediaChannel 347
Streaming media
TVPlayerWatch live (UK only)

Now 90s is a British music television channel, focusing exclusively on playing 90s music. Launched on 23 November 2010, it was previously known as WTF (Weekly Top Forty), Massive R&B, Planet Pop, and Chilled TV.[1]

History

WTF used a video jukebox format, which allowed viewers to select videos by texting the video selection number to the number on screen. There were different selection playlists during different times of the day. On 15 August 2011, WTF was rebranded as Massive R&B.[2] On 20 September 2011, the channel launched on Freesat channel 518, having previously only been available on Sky.[3] It moved to 511 in September 2012 but was removed in May 2014.

On 27 March 2013, the channel was rebranded as Planet Pop, with programming aimed at a core audience of 16 to 24-year-olds, including The Planet Pop 40 and Party-On Planet Pop.[4] Massive R&B returned on 1 June 2018, replacing Channel AKA, until 1 November 2018 when it was replaced by Total Country.

On 9 September 2015, the channel was rebranded as Chilled TV, which featured laidback and acoustic songs. On 13 October 2015, Planet Pop returned as "Planet" on Sky channel 389, but was removed on 18 January 2016.

From 18 November until 26 December 2016, Chilled TV was temporarily rebranded as Chilled Xmas.

On 31 March 2017, Chilled TV was rebranded as Chilled 90s, following the success of NOW 80s. Chilled 90s was rebranded NOW Christmas on 10 November 2017. It became NOW 90s on 27 December 2017.

The channel occasionally shows adverts for previous Now albums that were released in the 1990s.

The channel is only allowed to have two ad-breaks an hour.

It reaches a million viewers in Sky alone each month.

In November 2017, NOW 80s and NOW 90s (then broadcasting as Now Christmas) were added to the GMAN Freeview multiplex broadcasting to Greater Manchester. In June 2018 availability of NOW 80s was extended to Freeview HD owners in more parts of the country by relocating to the Arqiva COM8 multiplex.[5] Now 90s continued to broadcast to Manchester only, until 26 February 2019, when it was relocated to the COM8 multiplex.

The channel launched on Virgin Media on 8 March 2019, along with sister channel Total Country. It was previously available via the red button on Clubland TV on the platform along with Now 80s and Total Country (then Channel AKA).

On-air identity

References

  1. ^ "WTF Music Channel Branding". Engine Creative. 15 December 2010.
  2. ^ "Music channel WTF to become Massive R&B". Entertainment Interactive. 4 August 2011.
  3. ^ "Update Scan – 20/09/11". Join Freesat. 20 September 2011.
  4. ^ "All Around The World launches Planet Pop music TV channel". MusicWeek. 22 March 2013. Retrieved 23 March 2013.
  5. ^ "NOW 80s widens reach on Freeview". a516digital. Retrieved 2018-08-09.

External links

This page was last edited on 8 March 2019, at 20:30
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