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Nissan Motor Philippines

From Wikipedia, the free encyclopedia

Nissan Philippines, Inc.
Founded2013 (as Nissan Philippines, Inc.)
Headquarters21st Floor Eco Tower, 32nd Street corner 9th Avenue, Bonifacio Global City, Taguig, Philippines
Key people
Atsushi Najima (President and Managing Director)
ParentNissan Motor Company

The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines.

Nissan history in the Philippines

Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups. UMC started assembling vehicles in their Pasong Tamo, Makati facility. Included in the vehicles assembled were the Datsun 620 pick up with the 1.5 L J15 I4 engine. Later it brought in the Datsun 720 Double Cab pick-up with the carbureted L20B I4. It also did pre-delivery inspection on the Nissan Cedric (Series 130, also called the Datsun 2400 Super Six), the Nissan Laurel and the Nissan Bluebird.

In 1983, Nissan Motor Company established Pilipinas Nissan, Inc. (PNI), a joint-venture with Marubeni, to assemble and distribute Nissan passenger cars. The company took over the former Volkswagen (DMG, Inc.) assembly plant in E. Rodriguez Sr. Ave., Quezon City and refitted it to meet the specifications required by Nissan Japan. The first models it assembled were the Nissan Pulsar (N12) and the Nissan Stanza (T11, known elsewhere as the Nissan Violet). By this time, UMC focused on the Nissan light commercial vehicles (SUVs and pickups). In November 1991, PNI was renamed Nissan Motor Philippines, Inc. (NMPI). In September 2000, the Yulon group acquired control of NMPI from Nissan Motor Company.

In September 2013, Nissan Motor Company reorganized its Philippine business with the establishment of Nissan Philippines, Inc. (NPI) as the sole national sales company for the Philippines, assuming direct control over the entire Philippine operations of Nissan. The new company is a joint-venture between Nissan Motor Company (51%), UMC (24.5%) and Yulon (24.5%).[1] With the establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI.

Vehicles marketed




  1. ^ "Despite industry roadmap delay, Nissan Philippines sticks to five-year growth target". GMA News Online.

External links

This page was last edited on 4 March 2020, at 01:37
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