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From Wikipedia, the free encyclopedia

Nine Digital Pty Ltd
HeadquartersSydney, Australia
ProductsTelevision, Digital, Events
ParentNine Entertainment Co.
(2013–present) Edit this on Wikidata

Nine Digital Pty Ltd (formerly Mi9) is an Australian digital media company and subsidiary of Nine Entertainment Co.


Mi9 logo used from 2013
Mi9 logo used from 2013

Ninemsn was originally formed in 1997 as a joint venture between Microsoft and PBL. The ninemsn website operated as the main website for the Nine Network and MSN in Australia.

The Ninemsn company was renamed Mi9 in 2013, and in October 2013, Microsoft sold its 50% stake in the company to Nine Entertainment.[1] Mi9 was subsequently renamed Nine Digital.



Women's network 9Honey was launched as a fashion site in April 2015.[2] Nine subsequently brought together several online brands under the a single women’s network called 9Honey in 2016. This change saw the fashion and beauty website rebranded as 9Style.[3]

  • 9Honey | Binge: a site concerning television, streaming media and literature. It produces book reviews through its Booktopia brand and podcasts including Honey Mums and What the F is for Dinner.
  • 9Honey | Celebrity: an entertainment, pop-culture and celebrity news site.
  • 9Honey | Coach: a health-focused motivational site.
  • 9Honey | Homes: an interior design and home styling site.
  • 9Honey | Kitchen: a culinary site including recipes and cooking tips and stories.
  • 9Honey | Mums: a site aimed at mothers including stories and insights on parenting.
  • 9Honey | Style: a beauty and fashion site formerly branded as simply 9Honey.
  • 9Honey | Travel: a travel and tourism sight including stories and recommendations.
  • 9Honey | You: a female empowerment and inspiration site aimed at assisting women to meet their goals.


Catch-up service 9Now was launched in 2016, replacing previous catch-up service 9Jumpin.


9Saver is a joint-venture with RevTech Media and an online money-saving site.


CarAdvice is Australia’s largest independent automotive content publisher. Its sister publication is BoatAdvice.

Find a Babysitter

Find a Babysitter is Australia's largest online babysitter website.

Formerly a joint venture with Microsoft, website Ninemsn was renamed in 2016.


RSVP is an online dating service.


Stan is a subscription streaming service established in 2015.


  1. ^ Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Retrieved 19 November 2014.
  2. ^ Christensen, Nic (1 April 2015). "Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach". Mumbrella. Retrieved 31 August 2019.
  3. ^ Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 31 August 2019.

External links

This page was last edited on 16 May 2020, at 16:33
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