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Nebula (streaming service)

From Wikipedia, the free encyclopedia

Nebula Logo.png
Type of site
Video on demand
Available inEnglish
FoundedMay 23, 2019; 4 years ago (2019-05-23)
United States
Area servedWorldwide
OwnersStandard Broadcast LLC; Curiosity Stream has minority share
Founder(s)Dave Wiskus
CEODave Wiskus
Total equity$50+ million
RegistrationSubscription required to access entire library.
Current statusActive

Nebula is a video-on-demand streaming service provider. It was founded by Dave Wiskus and Standard creators as a complement creators' other distribution channels, such as YouTube and podcast platforms.[1][2] Nebula is a joint venture between Standard and the creators, with a minority holding by Curiosity Stream.[3] Profits from subscriptions are divided equally between creators and Standard based on watch time.[4]

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Dave Wiskus and various creators established Standard as an alternative to multi-channel networks. It functions as a management and marketing agency owned by the creators themselves, assisting members in managing the business aspects of being part of the creator economy. [1] The idea for Nebula originated from discussions within the Standard creator community, both online and at VidCon. Nebula officially launched on 23 May 2019, with approximately 75 creators.[2] Since its inception, Nebula has experienced significant growth, attracting over 175 creators who collectively have more than 120 million YouTube subscribers.[3] As of May 2022, Nebula has accumulated over 500,000 subscribers,[5] establishing itself as one of the most successful platforms competing with YouTube.[6] Currently, Nebula stands as the largest creator-owned streaming platform on the internet.[7] The service received nominations for the "Best Influencer Campaign" in the 10th Annual Streamy Awards.[8], "Best Creator Product" in the 11th Annual Streamy Awards,[9] and "Best influencer Campaign" in the 12th Annual Streamy Awards.[10] In September 2021, Curiosity Stream acquired a minority share of Nebula, valuing the company at over $50 million. Nebula also collaborated with Curiosity Stream to promote a bundle subscription for both services.[3] Additionally, in May 2022, Nebula Classes commenced hosting content creators' paid online courses.[5] Furthermore, in October 2022, Nebula announced the launch of an official program allowing creators to release their videos on Nebula prior to YouTube.[11]


As of April 2023, Nebula features over 175 creators and channels. While most of the content is also available on YouTube or podcast platforms, Nebula Originals, produced by one or more creators exclusively for the platform, are also available.[1] The majority of creators have original content, solely on Nebula, and unlike the same videos on YouTube, most of the content on Nebula is sponsorship-free, with no advertisements.[4] Standard, Nebula's parent company, has established Standard Studios, an in-house production company that assists creators with production, editing, and graphics for both Nebula Originals and videos available on Nebula and other platforms that are also hosted both on Nebula and elsewhere.[12] The streaming service is promoted through content creators promoting the site on their other platforms, as it does not pay to advertise elsewhere nor have any publicists on staff.[13][14]

Nebula's video content library is categorized in these categories: Animation, Explainers, Film & TV, Gaming, History, Music, Originals, Science & Engineering, Technology, and Writing. Some of its notable creators include Jordan Harrod, Hbomberguy, Lindsay Ellis, LegalEagle, MinutePhysics, Extra Credits, Adam Neely, Johnny Harris, Rene Ritchie, RealLifeLore, Real Engineering, and Wendover Productions. Many of these creators are also some of the top Patreon earners.[15] Nebula also doubles as a podcast platform with various audio podcasts, mostly by the same creators as its video content. Nebula is accessible through multiple platforms, including computers, smartphones, tablets, or other smart devices via a modern web browser, or their iOS, Apple TV, Roku, Fire TV, Android TV and Android apps. Other device apps are being actively developed but not yet available.[14]


  1. ^ a b c Patel, Nilay (17 May 2022). "The videos that don't work on YouTube and the future of the creator business with Nebula CEO Dave Wiskus". The Verge. Retrieved 19 September 2022.
  2. ^ a b Hale, James (10 June 2019). "Creators Can't Always Take Risks With Their Content. That's Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment". TubeFilter. Retrieved 13 December 2020.
  3. ^ a b c "Curiosity Invests in Nebula, World's Largest Creator-Owned Streaming Platform". BusinessWire. 2 September 2021. Retrieved 2 September 2021.
  4. ^ a b "FAQ". WatchNebula. Retrieved 13 December 2020.
  5. ^ a b "Creator Streaming Service Nebula Pushes Into Online Classes". Business Insider. Insider Inc. 4 May 2022. Retrieved 9 May 2022.
  6. ^ Molloy, David (6 March 2021). "Why popular YouTubers are building their own sites". BBC. Retrieved 2 September 2021.
  7. ^ "Curiosity Invests in Nebula, World's Largest Creator-Owned Streaming Platform". 2 September 2021. Retrieved 25 April 2023.
  8. ^ "10TH ANNUAL NOMINEES & WINNERS – The Streamy Awards". Streamy Awards. Retrieved 2 September 2021.
  9. ^ "11TH ANNUAL NOMINEES & WINNERS – The Streamy Awards". Streamy Awards. Retrieved 28 October 2021.
  10. ^ "11TH ANNUAL NOMINEES & WINNERS – The Streamy Awards". Streamy Awards. Retrieved 28 October 2021.
  11. ^ Wiskus, Dave (31 October 2022). "Nebula First". Nebula Blog. Retrieved 25 April 2023.
  12. ^ Hale, James (22 February 2021). "Creator Community Standard Launches In-House Studio Offering Production Resources To All Digital Creators". TubeFilter. Retrieved 30 March 2021.
  13. ^ VanDerWerff, Emily (4 April 2020). "Quibi — the new short-form streaming service for your phone — explained". Vox. Retrieved 13 December 2020.
  14. ^ a b Hale, James (24 July 2020). "Creator-Owned Streaming Service Nebula Hits 100,000 Monthly Paying Subscribers". TubeFilter. Retrieved 13 December 2020.
  15. ^ "Top Patreon Video". Graphtreon. 2 September 2021. Retrieved 2 September 2021.

External links

This page was last edited on 5 June 2023, at 06:13
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