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National Smokers Alliance

From Wikipedia, the free encyclopedia

The National Smokers Alliance (NSA) was an organization created and funded by the PR firm Burson-Marsteller, hired by Phillip Morris, in 1993 to protest against anti-smoking legislation in the United States.[1] The NSA was a public relations group created and funded by the tobacco industry, which operated nationally from 1994 to 1999 to advocate for adults using tobacco products without vigorous regulation or increased tobacco taxes.[2] An early example of astroturfing, the NSA employed stealth marketing tactics to give the appearance of grassroots opposition to anti-smoking laws.[3][4]

One of the NSA's members included famed talk show host Morton Downey Jr.;[5] however, he gave up smoking after being diagnosed with lung cancer in 1996 (and in doing so reversed his smoking stance to an anti-smoking one); he died of the disease in 2001.[6]

In 1999 tobacco company Philip Morris announced that it would withdraw funding after the NSA made an ethics complaint about John McCain.[7]

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Transcription

Speaker 1: Why are cities across America considering bans on e-cigarettes and vaping? Is it to protect public health? While that's what you typically hear, I think there's another important explanation. After all, there are lots of unhealthy products that nobody's trying to ban. One reason vaping, in particular, is being targeted is due to lobbying from big businesses. Namely, tobacco companies. Hold on. Aren't some of the people pushing for bans on e-cigarettes the same folks who used to lobby against big tobacco? Absolutely. Many anti-tobacco activists have become anti-vaping activists. Saying that just like regular cigarettes, e-cigarettes could be dangerous for people's health or that they could send the wrong message to kids. Now those activists find themselves on the same side as their formal foes since tobacco company lobbyists are fighting e-cigarettes, too. They're worried about their bottom line. Studies show that vaping is twice as effective as other methods in helping people quit smoking. By pushing for regulations that make e-cigarettes less accessible to consumers they ensure that more people will keep smoking tobacco. We've got a classic case of what some scholars call the "Bootleggers and Baptists Phenomena." Well-intentioned activists end up pushing for the same rules in the interests they actually oppose. This helps lend all the lobbying efforts an air of legitimacy. They can claim it's for public health. Meanwhile, most of the lobbying money is on the side interests that don't care about health. They care about getting an unfair advantage over their competitors by using government regulations to work in their favor. The tobacco company, RJ Reynolds, has even hedged their bets by starting to make their own brands of e-cigarettes, while simultaneously lobbying for bans against other types of e-cigarettes. The kinds they don't make. Claiming that those kinds are a bigger health risk. Talk about an unfair advantage. Unfortunately, situations like this are not uncommon. In every industry, you'll find businesses that are using their money to lobby the government to get regulations passed that look like they're in the public interest, but actually benefit them at the expense of their competitors. Doesn't it seem wrong that these big businesses get to decide what you do with your body and your property? Isn't that for you to decide? A better approach would be allowing individuals and property owners to decide where e-cigarettes can be used ... not to enact regulations that make it harder for smokers to quit.

References

  1. ^ Soule, Sarah A. "Social Movements and Markets, Industries, and Firms". Organization Studies. 33 (12): 1715–1733. doi:10.1177/0170840612464610.
  2. ^ Givel, Michael (Jun 2007). "Consent and counter-mobilization: the case of the national smokers alliance". Journal of Health Communication. London: Taylor & Francis. 12 (4): 339–57. doi:10.1080/10810730701326002. ISSN 1081-0730. PMID 17558787. S2CID 20124171.
  3. ^ Beder, Sharon (Summer 1998). "Public Relations' Role in Manufacturing Artificial Grass Roots Coalitions". Public Relations Quarterly. 43 (2): 21–3. Archived from the original on 26 October 2018. Retrieved 23 April 2011.
  4. ^ Freeman, Becky; Chapman, Simon (June 2007). "Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website". Tobacco Control. London: BMJ Group. 16 (3): 207–210. doi:10.1136/tc.2007.020024. PMC 2598506. PMID 17565142.
  5. ^ Gerry McCusker (2005). Talespin: public relations disasters—inside stories & lessons learnt. Kogan Page Publishers. pp. 13–14. ISBN 978-0-7494-4259-0. Retrieved 23 April 2011.
  6. ^ "Talk-Show Pioneer Morton Downey Jr. Dies". ABC News. 13 March 2001. Retrieved 23 April 2011.
  7. ^ Philip Morris U.S.A. Withdraws Support for National Smokers Alliance; Condemns Personal Attack On Senator McCain[dead link], Business Wire, June 29, 1999

External links


This page was last edited on 14 November 2023, at 12:42
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