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Nash-Kelvinator

From Wikipedia, the free encyclopedia

Nash-Kelvinator Corporation was the result of a merger in 1937 between Nash Motors and Kelvinator Appliance Company. The union of these two companies was brought about as a result of a condition made by George W. Mason prior to his appointment as CEO of Nash. Nash-Kelvinator ranked 27th among United States corporations in the value of World War II production contracts.[1]

In 1955, Kelvinator introduced the Kelvinator Food-A-Rama Side by Side Refrigerator, one of the earliest modern side-by-side frost-free refrigerators.[2] Kelvinator consumer products, before and after the merger with Nash, were considered an upmarket brand of household appliances.

In 1954, Nash-Kelvinator acquired Hudson Motor Car Company of Detroit, Michigan, in what was called a mutually beneficial merger which formed the American Motors Corporation. Kelvinator continued as a wholly owned division within the new company.

The Kelvinator brand was sold to White Consolidated Industries in 1968, which brought the product under its corporate appliance group, joining the White-Westinghouse, Gibson, and Frigidaire appliance brands. The appliance division of White Consolidated Industries is now part of Sweden's Electrolux Corporation. The Kelvinator brand is applied to household appliances and scientific refrigeration systems.

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References

  1. ^ Peck, Merton J.; Scherer, Frederic M. (1962). The Weapons Acquisition Process: An Economic Analysis. Harvard Business School. p. 619.
  2. ^ "1952 Kelvinator Food-A-Rama Side by Side Refrigerator". antiqueappliances.com. Archived from the original on 22 January 2004. Retrieved 20 April 2013.
This page was last edited on 8 October 2020, at 21:33
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