To install click the Add extension button. That's it.

The source code for the WIKI 2 extension is being checked by specialists of the Mozilla Foundation, Google, and Apple. You could also do it yourself at any point in time.

Kelly Slayton
Congratulations on this excellent venture… what a great idea!
Alexander Grigorievskiy
I use WIKI 2 every day and almost forgot how the original Wikipedia looks like.
Live Statistics
English Articles
Improved in 24 Hours
Added in 24 Hours
Show all languages
What we do. Every page goes through several hundred of perfecting techniques; in live mode. Quite the same Wikipedia. Just better.

Multichannel News

From Wikipedia, the free encyclopedia

Multichannel News
CategoriesTrade magazine
First issueSeptember 15, 1980; 43 years ago (1980-09-15)
CompanyFuture US
CountryUnited States
Based inNew York, NY

Multichannel News is a magazine and website published by Future US that covers multichannel television and communications providers, such as cable operators, satellite television firms and telephone companies, as well as emerging Internet video and communication services.

YouTube Encyclopedic

  • 1/3
    166 739
    58 327
    21 580
  • Digital Analytics Fundamentals - Lesson 6.3 Multi-Channel Funnels reports
  • SMB Multichannel: How It Works & Troubleshooting Guide
  • What Is Multichannel Marketing and Why It Matters – The SAS Point of View


The Multi-Channel Funnels reports allow you to answer questions about how your marketing channels work together over time to drive sales and conversions. During this lesson we will review: how conversions are credited in the Multi-Channel Funnels reports, the difference between first, assist and last interactions and how to navigate the reports in general In order to see data within the Multi-Channel Funnels reports, you first need to set up Goals, Ecommerce tracking or both. Remember, in Google Analytics, conversions and ecommerce transactions are typically credited to the last campaign, search, or ad that referred the visitor when he or she converted. This is called last-click attribution and is how conversions are attributed in most Google Analytics reports, like the Acquisition reports and the AdWords reports. But it's likely that prior marketing activities, besides the last one, influence many of your users' conversions, and that at least some conversions happen as a result of multiple visits over a period of days, weeks, or even months. The Multi-Channel Funnels reports allow you to answer questions about how your marketing channels work together over time to drive sales and conversions, rather than giving all the conversion credit to the last click. The information in these reports is generated from conversion paths, which contain the sequences of visits that lead up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1 to 90 days using the "Lookback Window" selector at the top of each Multi-Channel Funnels report. Conversion path data includes interactions with virtually all digital channels. Google Analytics will automatically create channel groups such as: direct organic and paid search referral sites social networks display advertising email It is highly recommended that you customize the default channels to better align with your marketing activities. For more information on customizing channels in the Multi-Channel Funnels reports, check out the resources in this lesson. In the reports, channels are credited according to the roles they play in conversions -- how often they assisted or completed sales and conversions. A channel can play three roles in a conversion path: "Last Interaction" is the referral that immediately precedes the conversion. "Assist Interaction" is any referral that is on the conversion path, but is not the last interaction. "First Interaction" is the first referral on the conversion path; it's a subset of the assist interactions. Now let's take a look at the Assisted Conversions report. The Assisted Conversions report summarizes the roles and contributions of your channels. To calculate the metrics in this report, Google Analytics looks across all the conversion paths for the conversions you're analyzing. The Assist metrics summarize the number and monetary value of sales and conversions that a channel assisted. The Last Click metrics show conversions and revenue that the channel closed or completed. The First Click metrics show the number and value of sales and conversions a channel initiated. In the Assisted Conversions report, you'll see a ratio of assisted conversions to last click or direct conversions for each channel. This ratio summarizes a channel's overall role in the conversion process. A value close to 0 indicates that a channel completed more sales and conversions than it assisted or initiated. A value close to 1 indicates that the channel equally assisted and completed sales and conversions. The more this value exceeds 1, the more the channel assisted sales and conversions. The Top Conversion Paths report shows all of the unique sequences of channel interactions that led to conversions, as well as the number of conversions from each path, and the value of those conversions. This allows you to see how channels interact along your conversion paths. As you look through the list of paths, you may find repeated patterns that give you insights into how to most effectively market across channels. The channels in the path are labeled according to the MCF Channel Grouping by default, but you can change the labels by selecting a different primary dimension above the paths table. For example, you can see your data broken out by source and medium to check how specific sources of traffic work together. The Time Lag report shows how many days pass between the first interaction and last interaction for your users' conversion paths. This can give you insight into the length of your online sales cycle. The Path Length report breaks out your conversions by the number of channel interactions contained in your users' conversion paths. This can tell you how many times a user typically returns to your site before converting. For more information on how to use the Multi-Channel Funnels reports, check out the Google Analytics Help Center and the additional resources in this lesson.

History and profile

Multichannel News was founded by Fairchild Publications and Paul Maxwell. Its first issue was published on September 15, 1980.

The Walt Disney Company owned the magazine for a year after acquiring Fairchild parent Capital Cities/ABC, then sold it to Cahners Business Information, part of Reed Elsevier. In 2009, owner Reed Business Information sold Twice, Broadcasting & Cable and Multichannel News to NewBay Media.[1] Future acquired NewBay Media in 2018.[2]

Multichannel News reaches over 18,000 industry professionals in the cable television business and has an editorial focus on programming, advertising, marketing, finance, technology, broadband, and government activities for the worldwide cable television and telecommunications industries. Its readers include executives with cable television networks, cable multiple system operators (MSOs), independent cable system operators, satellite-TV and wireless companies, telecom companies, and suppliers of technology equipment for the cable industry. Multichannel News has exclusive partnerships with trade associations and develops awards recognizing achievements in the television business.


  1. ^ Nat Ives (1 December 2009). "NewBay Media Acquires Broadcasting & Cable, Multichannel News". AdAge. New York. Archived from the original on 23 November 2015. Retrieved 22 November 2015.
  2. ^ "PennWell Corp. and NewBay Media Acquired By UK Firms". Folio. 4 April 2018. Archived from the original on 2 September 2018. Retrieved 1 September 2018.

External links

This page was last edited on 31 October 2022, at 19:15
Basis of this page is in Wikipedia. Text is available under the CC BY-SA 3.0 Unported License. Non-text media are available under their specified licenses. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc. WIKI 2 is an independent company and has no affiliation with Wikimedia Foundation.