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Mission Broadcasting

From Wikipedia, the free encyclopedia

Mission Broadcasting, Inc.
Founded1996 [1]
FounderNancie Smith
Key people
Nancie Smith
Dennis Thatcher
Revenue$51.9 million[when?]
Number of employees

Mission Broadcasting, Inc. is a television station group that owns 20 television stations in 17 markets in the United States. The group's Chair is Nancie Smith, the widow of David S. Smith, who founded the company in 1996[3] and died in 2011. All but one of Mission's stations are located in markets where Nexstar Media Group also owns a station, and all of Mission's stations (including its lone stand-alone station) are managed by Nexstar through shared services and local marketing agreements—effectively creating duopolies between the top two stations in a market or in markets with too few stations or unique station owners to legally allow duopolies.[4] The company moved its headquarters from Westlake, Ohio, to Wichita Falls, Texas, in 2018. The company's stations are based in markets as large as New York City and as small as Grand Junction, Colorado.


In 1996, Mission Broadcasting was started with its first stations were WUPN in Greensboro and WUXP in Nashville. Both of these were owned by ABRY shareholders, and operated through a SSA by Sullivan Broadcasting, a company affiliated with ABRY Broadcast Partners, which was absorbed into Sinclair Broadcast Group in 1998.[5] In 2001, Sinclair bought these two stations outright.[6] Another related ABRY-affiliated company Bastet Broadcasting, was absorbed into Mission Broadcasting by 2002.[7]

On December 19, 2013, Mission Broadcasting announced it was acquiring KFQX for $4 million.[8] The sale was approved on February 27, 2017[9] and finalized on March 31.[10]

2020 acquisitions

On March 30, 2020, Mission agreed to acquire certain assets of KMSS-TV, KPEJ, and KLJB from Marshall Broadcasting Group for $49 million.[11] The sale was completed on September 1, 2020.[12]

On July 13, 2020, Nexstar transferred its option to purchase WPIX from E. W. Scripps Company to Mission Broadcasting. Mission exercised the option and announced it was acquiring WPIX for $75 million. Once the transaction closed on December 30, WPIX became Mission's first station in a market without an accompanied Nexstar station, as an outright acquisition of WPIX (which broadcasts on virtual and VHF digital channel 11, and is thus not eligible for a UHF discount) by Nexstar would have caused Nexstar to well exceed the 39 percent market reach cap.[13][14]

On August 7, 2020, Mission announced the purchase of KWBQ and its satellites and KASY-TV from Tamer Media LLC.[15] The sale was completed on November 16.[16]

On August 21, 2020, it was reported that Mission would acquire WLAJ and WXXA from Shield Media.[17] The sale was completed on November 23.[18][19]

On August 31, 2020, it was announced that Nexstar executed an option to purchase WNAC-TV in Providence, Rhode Island for $64,000. The option had been in place since 2003 when LIN TV-owned sister station WPRI-TV. Nexstar is assigning the WNAC license to Mission.[20] The sale was completed on June 16, 2021.[21]

Television stations

Stations are arranged alphabetically by state and by city of license.

City of License / Market Station Channel
Owned since Current affiliation Nexstar sister station
Little Rock, Arkansas KLRT-TV 16 (30) 2013 Fox
The CW (DT3)
KASN 38 (34) 2013 The CW
Grand Junction, Colorado KFQX 4 (15) 2017 Fox
Rockford, Illinois WTVO 17 (16) 2004 ABC
MyNetworkTV (DT2)
Evansville, Indiana WTVW 7 (22) 2011 The CW WEHT
Terre Haute, Indiana WAWV-TV 38 (18) 2003 ABC WTWO
Davenport, Iowa KLJB 18 (30) 2020 Fox WHBF-TV
Monroe, Louisiana - El Dorado, Arkansas KTVE 10 (27) 2007 NBC
Fox (DT2)
Shreveport, Louisiana KMSS-TV 33 (34) 2020 Fox KTAL-TV
Lansing, Michigan WLAJ 53 (25) 2020 ABC
The CW (DT2)
Joplin, Missouri - Pittsburg, Kansas KODE-TV 12 (23) 2002 ABC KSNF
Springfield - Branson, Missouri KOLR 10 (10) 2003 CBS KOZL-TV
Hardin - Billings, Montana KHMT 4 (22) 2004 Fox KSVI
Albuquerque - Santa Fe KWBQ 19 (29) 2020 The CW KRQE
KASY-TV 50 (36) 2020 MyNetworkTV
Roswell, New Mexico KRWB-TV
(Satellite of KWBQ)
21 (21) 2020 The CW
Albany, New York WXXA-TV 23 (7) 2020 Fox WTEN
New York City WPIX 11 (11) 2020 The CW None
Utica - Rome, New York WUTR 20 (30) 2004 ABC
MyNetworkTV (DT2)
Erie, Pennsylvania WFXP 66 (26) 1998 Fox WJET-TV
Wilkes-Barre - Scranton, Pennsylvania WYOU 22 (13) 1998 CBS WBRE-TV
Providence, Rhode Island WNAC-TV 64 (12) 2021 Fox WPRI-TV
Abilene - Sweetwater, Texas KRBC-TV 9 (29) 2003 NBC KTAB-TV
Amarillo, Texas KCIT 14 (15) 1999 Fox KAMR-TV
Lubbock, Texas KAMC 28 (27) 2003 ABC KLBK-TV
Odessa - Midland, Texas KPEJ-TV 24 (23) 2020 Fox KMID
San Angelo, Texas KSAN-TV 3 (16) 2003 NBC KLST
Wichita Falls, Texas - Lawton, Oklahoma KJTL 18 (15) 1999 Fox KFDX-TV
Burlington, Vermont - Plattsburgh, New York WVNY 22 (13) 2013 ABC WFFF-TV

Former Mission stations

City of License / Market Station Channel
Years owned Current ownership status
Greensboro - Winston-Salem -
High Point, North Carolina
WUPN-TV 48 (28) 1996–2001 MyNetworkTV affiliate, WMYV, owned by Sinclair Broadcast Group
Nashville, Tennessee WUXP-TV 30 (21) 1996–2001 MyNetworkTV affiliate owned by Sinclair Broadcast Group
Amarillo, Texas KCPN-LD 33 (33) 1999–2021 MyNetworkTV affiliate owned by Nexstar Media Group
Harlingen - Brownsville, Texas KGBT-TV 4 (18) 2021 Antenna TV owned-and-operated (O&O) station owned by Nexstar Media Group
Wichita Falls, Texas KJBO-LD 35 (35) 1999–2021 MyNetworkTV affiliate owned by Nexstar Media Group

See also


  1. ^
  2. ^ "Contact – Mission Broadcasting, Inc".
  3. ^ Mission Broadcasting, Inc. Company Profile - Yahoo! Finance Archived August 8, 2007, at the Wayback Machine
  4. ^ "Virtual Duopolies Coming Under Fire". TVNewsCheck. 9 June 2010. Retrieved 30 May 2012.
  5. ^ "FCC Report: Sullivan Broadcasting".
  6. ^ Schneider, Michael (1999-11-18). "Sinclair files for duopolies". Variety. Retrieved 2021-12-09.
  7. ^ "NEXSTAR BROADCASTING GROUP INC (Form: S-1/A, Received: 12/23/2002 08:05:42)". Retrieved 2021-12-09.
  8. ^ Gray Sell Grand Junction Duop To Nexstar, PR Newswire, 19 December 2013
  9. ^ Notice. CDBS Public Access, Federal Communications Commission, 27 February 2017, Retrieved 28 February 2017.
  10. ^ Consummation Notice, CDBS Public Access, Federal Communications Commission, Retrieved 3 April 2017.
  11. ^ "Mission Broadcasting to buy certain assets of Marshall Broadcasting TV stations". S&P Global Market Intelligence. Retrieved 22 July 2020.
  12. ^ "Consummation Notice", CDBS Public Access, Federal Communications Commission, 7 September 2020, Retrieved 10 September 2020.
  13. ^ "Mission Broadcasting to acquire The CW affiliate WPIX". S&P Global Market Intelligence. Retrieved 22 July 2020.
  14. ^ "Scripps Completes Sale of WPIX", E. W. Scripps Company, 30 December 2020, Retrieved 30 December 2020.
  15. ^ "Mission Accomplished: A Nexstar Shared Services Partner Shift In Albuquerque". Radio & Television Business Report. 18 August 2020. Retrieved 13 September 2020.
  16. ^ "Consummation Notice". CDBS Public Access, Federal Communications Commission, 17 November 2020, Retrieved 17 November 2020.
  17. ^ "Mission Consolidation Continues With Michigan, N.Y. Moves". Radio & Television Business Report. 21 August 2020. Retrieved 13 September 2020.
  18. ^ "Consummation Notice" (WLAJ), CDBS Public Access, Federal Communications Commission, 25 November 2020, Retrieved 25 November 2020.
  19. ^ "Consummation Notice" (WXXA), CDBS Public Access, Federal Communications Commission, 25 November 2020, Retrieved 25 November 2020.
  20. ^ "The Mission Consolidation Train Rolls Into Rhode Island". Radio & Television Business Report. 31 August 2020. Retrieved 13 September 2020.
  21. ^ "Consummation Notice", CDBS Public Access, Federal Communications Commission, 18 June 2021, Retrieved 21 June 2021.

External links

This page was last edited on 28 December 2021, at 02:06
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