 | |
| Industry | Over-the-counter medicines |
|---|---|
| Founded | 1934 |
| Parent | Procter & Gamble |
| Website | www |
Metamucil is a fiber supplement. Introduced in 1934 by G. D. Searle & Company, Metamucil was acquired by Procter & Gamble in 1985. The name is a combination of the Greek word for change (meta) and the class of fiber that it utilizes (mucilage). In its early years, Metamucil achieved sporadic drug-store distribution as a "behind the counter" brand. Since 1974, the brand was also marketed to consumers by print and TV advertising and became available in food outlets. Flavored versions were added in 1979.
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Metamucil "Tu estómago"
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The Health Benefits of Psyllium Fiber
Transcription
Products
The brand is sold as powdered drink mixes, capsules and wafers in a variety of flavors. Metamucil contains psyllium seed husks as the active ingredient. It is manufactured in Phoenix, Arizona by Procter & Gamble.[1] When first marketed to consumers in 1974, Metamucil was marketed as a laxative. The advertising slogan at that time was "If not nature, then Metamucil". Procter & Gamble sought to make Metamucil a household name by advertising in magazines and on television, using the claim "All fiber is not created equal".[2] The target group was older people who are more likely to suffer from constipation.
On October 4, 2013, Procter & Gamble partnered with Tony Danza to organize the “Do More Than You Think”[3] contest to promote and fund health and wellness charities. The main prize was the chance to select the charity that would receive a $100,000 donation from Procter & Gamble.
References
- ^ Carilla, Christina (Jan 25, 2019). "Made In Arizona: Valley factory makes Metamucil for shipping around the world". Fox10. Retrieved 2020-01-21.
- ^ Zabin, Jeff (2004). Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers. John Wiley & Sons. pp. 58–59.
- ^ "Metamucil and Tony Danza Announce Top 8 Finalists in "Do More Than You Think" Contest". Business Wire. Feb 19, 2014. Retrieved 2022-08-01.
This page was last edited on 26 January 2024, at 20:02